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Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective

Journal of business research, 2020-12, Vol.121, p.724-734

2020

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Social media's slippery slope: challenges, opportunities and future research directions

Journal of research in interactive marketing, 2013-05, Vol.7 (2), p.86-99

2013

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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

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Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective

Journal of business research, 2021-03, Vol.125, p.840-850

2021

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Artificial intelligence in interactive marketing: a conceptual framework and research agenda

Journal of research in interactive marketing, 2024-01, Vol.18 (1), p.54-90

2024

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Student Anxiety, Preparation, and Learning Framework for Responding to External Crises: The Moderating Role of Self-Efficacy as a Coping Mechanism

Journal of marketing education, 2022-08, Vol.44 (2), p.149-165

2022

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Omni-channel research framework in the context of personal selling and sales management: A review and research extensions

Journal of research in interactive marketing, 2016-01, Vol.10 (1), p.2-16

2016

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Artificial intelligence in healthcare: the value co-creation process and influence of other digital health transformations

Journal of research in interactive marketing, 2024-01, Vol.18 (1), p.109-126

2024

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Understanding students' decision-making process when considering a sales career: a comparison of models pre- and post-exposure to sales professionals in the classroom

The Journal of personal selling & sales management, 2021-01, Vol.41 (1), p.1-16

2021

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Cutting-edge research in social media and interactive marketing: a review and research agenda

Journal of research in interactive marketing, 2024-09, Vol.18 (5), p.900-944

2024

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Guest editorial: Cutting-edge research in social media and interactive marketing

Journal of research in interactive marketing, 2024-09, Vol.18 (5), p.733-740

2024

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A Critical Review of the Literature for Sales Educators 2.0

Journal of marketing education, 2020-12, Vol.42 (3), p.198-216

2020

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Gen Z's personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors

Journal of consumer behaviour, 2024-03, Vol.23 (2), p.405-422

2024

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Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior

Journal of research in interactive marketing, 2018-10, Vol.12 (3), p.328-346

2018

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Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

Journal of marketing education, 2018-08, Vol.40 (2), p.101-116

2018

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A Critical Review of the Literature for Sales Educators

Journal of marketing education, 2013-04, Vol.35 (1), p.68-78

2013

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A Parsimonious Instrument for Predicting Students’ Intent to Pursue a Sales Career: Scale Development and Validation

Journal of marketing education, 2014-04, Vol.36 (1), p.62-74

2014

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Reducing information asymmetry and increasing health value co‐creation in a rural healthcare context

The Journal of consumer affairs, 2022-07, Vol.56 (2), p.512-535

2022

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Development of a Value Co-Creation Wellness Model: The Role of Physicians and Digital Information Seeking on Health Behaviors and Health Outcomes

The Journal of consumer affairs, 2018-09, Vol.52 (3), p.562-594

2018

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Health-care marketing in an omni-channel environment: Exploring telemedicine and other digital touchpoints

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.602-618

2019

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The impact of trust on social and financial capital acquisition: A resource integration perspective in minority-owned entrepreneurial organisations

International small business journal, 2022-11, Vol.40 (7), p.823-844

2022

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Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil

Journal of public policy & marketing, 2017-04, Vol.36 (1), p.79-96

2017

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Consumer behavior in the online context

Journal of research in interactive marketing, 2014-08, Vol.8 (3), p.169-202

2014

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The Reflective Learning Continuum: Reflecting on Reflection

Journal of marketing education, 2005-12, Vol.27 (3), p.250-263

2005

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The Journal of Marketing Education: Past, Present, and Future

Journal of marketing education, 2012-12, Vol.34 (3), p.217-237

2012

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Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective

Social media's slippery slope: challenges, opportunities and future research directions

Social media and consumer engagement: a review and research agenda

Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective

Artificial intelligence in interactive marketing: a conceptual framework and research agenda

Student Anxiety, Preparation, and Learning Framework for Responding to External Crises: The Moderating Role of Self-Efficacy as a Coping Mechanism

Omni-channel research framework in the context of personal selling and sales management: A review and research extensions

Artificial intelligence in healthcare: the value co-creation process and influence of other digital health transformations

Understanding students' decision-making process when considering a sales career: a comparison of models pre- and post-exposure to sales professionals in the classroom

Cutting-edge research in social media and interactive marketing: a review and research agenda

Guest editorial: Cutting-edge research in social media and interactive marketing

A Critical Review of the Literature for Sales Educators 2.0

Gen Z's personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors

Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior

Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

A Critical Review of the Literature for Sales Educators

A Parsimonious Instrument for Predicting Students’ Intent to Pursue a Sales Career: Scale Development and Validation

Reducing information asymmetry and increasing health value co‐creation in a rural healthcare context

Development of a Value Co-Creation Wellness Model: The Role of Physicians and Digital Information Seeking on Health Behaviors and Health Outcomes

Health-care marketing in an omni-channel environment: Exploring telemedicine and other digital touchpoints

The impact of trust on social and financial capital acquisition: A resource integration perspective in minority-owned entrepreneurial organisations

Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil

Consumer behavior in the online context

The Reflective Learning Continuum: Reflecting on Reflection

The Journal of Marketing Education: Past, Present, and Future

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