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Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

Journal of advertising, 2013-04, Vol.42 (2-3), p.264-273

2013

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A Meta-analytic Investigation of the Role of Valence in Online Reviews

Journal of interactive marketing, 2015-08, Vol.31 (1), p.17-27

2015

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A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-Specific Attitudes

Journal of business ethics, 2007-11, Vol.75 (4), p.361-380

2007

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Emotions as determinants of electric car usage intention

Journal of marketing management, 2012-03, Vol.28 (3-4), p.195-237

2012

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An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison

Sustainability, 2015, Vol.7 (5), p.6212-6245

2015

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Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies

Marketing letters, 2016-09, Vol.27 (3), p.461-471

2016

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Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages

Journal of advertising, 2015-04, Vol.44 (2), p.114-125

2015

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The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation

Accident analysis and prevention, 2007, Vol.39 (1), p.6-15

2007

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Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

Online information review, 2017-11, Vol.41 (7), p.905-920

2017

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The Effects of Model Ethnicity in Charity Appeals for Local and Global Charities

Journal of nonprofit & public sector marketing, 2022-01, Vol.34 (1), p.129-148

2022

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Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

Journal of business research, 2009, Vol.62 (1), p.82-92

2009

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Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages

Journal of health psychology, 2014-09, Vol.19 (9), p.1132-1142

2014

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Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers

Journal of business ethics, 2016-03, Vol.134 (2), p.229-247

2016

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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

2015., 2014

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Self-Brand Personality Differences and Attitudes towards Electric Cars

Sustainability, 2015-09, Vol.7 (9), p.12322-12339

2015

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Promoting Dental Hygiene to Children: Comparing Traditional and Interactive Media Following Threat Appeals

Journal of health communication, 2014-05, Vol.19 (5), p.561-576

2014

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THE WRAP EFFECT IN ONLINE REVIEW SETS REVISITED: HOW PERCEIVED USEFULNESS MEDIATES THE EFFECT ON INTENTION FORMATION

Journal of electronic commerce research, 2016-11, Vol.17 (4), p.280-288

2016

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Planning and Conducting Experimental Advertising Research and Questionnaire Design

Journal of advertising, 2017-01, Vol.46 (1), p.83-100

2017

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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

2015

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Clothing consumption in two recent EU Member States: A cross-cultural study

Journal of business research, 2013-08, Vol.66 (8), p.975-982

2013

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How consumers’ media usage creates synergy in advertising campaigns

International journal of market research, 2018-05, Vol.60 (3), p.268-287

2018

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The Identity of Recycled Plastics: A Vocabulary of Perception

Sustainability, 2020-03, Vol.12 (5), p.1953

2020

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Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)

Journal of interactive marketing, 2020-11, Vol.52 (1), p.79-98

2020

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CONSUMER RESPONSES TO BRANDS PLACED IN YOUTUBE MOVIES: THE EFFECT OF PROMINENCE AND ENDORSER EXPERTISE

Journal of electronic commerce research, 2013-01, Vol.14 (4), p.287-303

2013

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Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising

Journal of advertising, 2014-04, Vol.43 (2), p.196-209

2014

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Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

A Meta-analytic Investigation of the Role of Valence in Online Reviews

A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-Specific Attitudes

Emotions as determinants of electric car usage intention

An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison

Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies

Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages

The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

The Effects of Model Ethnicity in Charity Appeals for Local and Global Charities

Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages

Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

Self-Brand Personality Differences and Attitudes towards Electric Cars

Promoting Dental Hygiene to Children: Comparing Traditional and Interactive Media Following Threat Appeals

THE WRAP EFFECT IN ONLINE REVIEW SETS REVISITED: HOW PERCEIVED USEFULNESS MEDIATES THE EFFECT ON INTENTION FORMATION

Planning and Conducting Experimental Advertising Research and Questionnaire Design

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

Clothing consumption in two recent EU Member States: A cross-cultural study

How consumers’ media usage creates synergy in advertising campaigns

The Identity of Recycled Plastics: A Vocabulary of Perception

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)

CONSUMER RESPONSES TO BRANDS PLACED IN YOUTUBE MOVIES: THE EFFECT OF PROMINENCE AND ENDORSER EXPERTISE

Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising

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