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At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations

Journal of interactive marketing, 2003, Vol.17 (4), p.38-53

2003

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"I know this brand, but did I like the ad?" An investigation of the familiarity-based sleeper effect

Psychology & marketing, 2003-11, Vol.20 (11), p.1017-1043

Pashupati, Kartik

2003

Volltextzugriff (PDF)

Advertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective

International journal on media management (Saint Gall, Switzerland), 2008-11, Vol.10 (4), p.158-178

2008

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Candy for All, But Toys and Games Only for Some: A Comparison of Advertising on Children's Television Channels in India and the United States

Media Asia, 2010-07, Vol.37 (3), p.142

2010

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Beavers, Bubbles, Bees, and Moths: An Examination Of Animated Spokescharacters In DTC Prescription-Drug Advertisements and Websites

Journal of advertising research, 2009-09, Vol.49 (3), p.373-393

Pashupati, Kartik

2009

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The Impact of Digital Fingerprinting and Identity Verification on Data Quality: Duplication Detection Is Not a Perfect Science

Journal of advertising research, 2014-09, Vol.54 (3), p.263-269

2014

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Turning Good Citizens into Even Better Ones: The Impact of Program Characteristics and Motivations on Service Learning Outcomes

Journal of nonprofit & public sector marketing, 2002-12, Vol.10 (2), p.187-206

2002

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Web banner ads in online newspapers: a cross-national comparison of India and Korea

International journal of advertising, 2003, Vol.22 (4), p.531-564

2003

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Is CRM Really Doomed to Fail? An Exploratory Study of the Barriers to CRM Implementation

Journal of customer behaviour, 2004-03, Vol.3 (1), p.5-26

2004

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Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects

Journal of current issues and research in advertising, 2002-09, Vol.24 (2), p.1-15

2002

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Guardians of culture, development communicators, or state capitalists?

The international communication gazette, 2003-06, Vol.65 (3), p.251

2003

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Perceptions of Television: A Schema Explanation

Media psychology, 2002-02, Vol.4 (1), p.27-50

2002

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The effects of attitude toward the ad on attitude toward the brand: The moderating role of delay and repetition

Pashupati, Kartik

1997

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Guardians of Culture, Development Communicators, or State Capitalists?: A Comparative Analysis of Indian and Chinese Policy Responses to Broadcast, Cable and Satellite Television

Gazette (Leiden, Netherlands), 2003-06, Vol.65 (3), p.251-271

2003

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Postal rate increases: Are they justified?

Journal of interactive marketing, 1992-01, Vol.6 (1), p.6

1992

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RATIONAL PRODUCTS, EMOTIONAL APPEALS? A CONTENT ANALYSIS OF APPEALS USED IN DTC TELEVISION ADS

American Academy of Advertising. Conference. Proceedings, 2005, p.37

2005

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Postal rate increases

Journal of direct marketing, 1992, Vol.6 (1), p.6-12

1992

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Online Privacy: Consumer Concerns and Technological Competence

Contemporary Research in E-Marketing, 2004, p.200-225

Krishnamurthy, Sandeep

2004

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Postal rate increases. Are they justified?

Journal of direct marketing, 1992-02, Vol.6 (1), p.6-12

1992

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India's Telecommunications Industry: History, Analysis, Diagnosis

Journalism and Mass Communication Quarterly, 2008, Vol.85 (4), p.941-941

Pashupati, Kartik

2008

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Webcasting Worldwide: Business Models of an Emerging Global Medium

Journalism and Mass Communication Quarterly, 2008, Vol.85 (3), p.723-724

Pashupati, Kartik

2008

Volltextzugriff (PDF)

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At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations

"I know this brand, but did I like the ad?" An investigation of the familiarity-based sleeper effect

Advertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective

Candy for All, But Toys and Games Only for Some: A Comparison of Advertising on Children's Television Channels in India and the United States

Beavers, Bubbles, Bees, and Moths: An Examination Of Animated Spokescharacters In DTC Prescription-Drug Advertisements and Websites

The Impact of Digital Fingerprinting and Identity Verification on Data Quality: Duplication Detection Is Not a Perfect Science

Turning Good Citizens into Even Better Ones: The Impact of Program Characteristics and Motivations on Service Learning Outcomes

Web banner ads in online newspapers: a cross-national comparison of India and Korea

Is CRM Really Doomed to Fail? An Exploratory Study of the Barriers to CRM Implementation

Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects

Guardians of culture, development communicators, or state capitalists?

Perceptions of Television: A Schema Explanation

The effects of attitude toward the ad on attitude toward the brand: The moderating role of delay and repetition

Guardians of Culture, Development Communicators, or State Capitalists?: A Comparative Analysis of Indian and Chinese Policy Responses to Broadcast, Cable and Satellite Television

Postal rate increases: Are they justified?

RATIONAL PRODUCTS, EMOTIONAL APPEALS? A CONTENT ANALYSIS OF APPEALS USED IN DTC TELEVISION ADS

Postal rate increases

Online Privacy: Consumer Concerns and Technological Competence

Postal rate increases. Are they justified?

India's Telecommunications Industry: History, Analysis, Diagnosis

Webcasting Worldwide: Business Models of an Emerging Global Medium

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