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Artificial Intelligence for Business Creativity

1, 2023

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Determinants of adoption of third generation mobile multimedia services

Journal of interactive marketing, 2004, Vol.18 (3), p.46-59

Pagani, Margherita

2004

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Artificial Intelligence for Sustainable Value Creation

1, 2021

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Digital Business Strategy and Value Creation: Framing the Dynamic Cycle of Control Points

MIS quarterly, 2013-06, Vol.37 (2), p.617-632

Pagani, Margherita

2013

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The impact of digital technology on relationships in a business network

Industrial marketing management, 2017-11, Vol.67 (67), p.185-192

2017

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The influence of personality on active and passive use of social networking sites

Psychology & marketing, 2011-05, Vol.28 (5), p.441-456

2011

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Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy

Journal of interactive marketing, 2017-02, Vol.37 (1), p.133-148

2017

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The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites

International journal of electronic commerce, 2011-12, Vol.16 (2), p.41-68

2011

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Unlocking Marketing Creativity Using Artificial Intelligence

Journal of interactive marketing, 2024-08

2024

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“Chance favors the connected mind”: Tribute to a world class editor

Industrial marketing management, 2018-02, Vol.69 (69), p.131-132

Pagani, Margherita

2018

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Adding Voice to the Omnichannel and How that Affects Brand Trust

Journal of interactive marketing, 2019-11, Vol.48 (1), p.89-105

2019

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Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling

Technological forecasting & social change, 2009-03, Vol.76 (3), p.382-395

Pagani, Margherita

2009

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The strategic role of social media in business-to-business contexts

Industrial marketing management, 2022-02, Vol.101, p.82-97

2022

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Determinants of adoption of High Speed Data Services in the business market: Evidence for a combined technology acceptance model with task technology fit model

Information & management, 2006-10, Vol.43 (7), p.847-860

Pagani, Margherita

2006

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Are products striking back? The rise of smart products in business markets

Industrial marketing management, 2020-10, Vol.90, p.205-220

2020

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Antecedents of brand love in online network-based communities. A social identity perspective

The journal of product & brand management, 2015-11, Vol.24 (7), p.706-719

2015

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Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy

Journal of interactive marketing, 2017-02 (37)

2017

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Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system

Journal of business research, 2013-09, Vol.66 (9), p.1568-1575

2013

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When and Who Do Platform Companies Acquire? Understanding the Role of Acquisitions in the Growth of Platform Companies

MIS quarterly, 2021-12, Vol.45 (4), p.2159-2174

2021

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Adding Voice to the Multichannel and How that Affects Brand Trust

Journal of interactive marketing, 2019-11 (48)

2019

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Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance

Journal of business research, 2013-12, Vol.66 (12), p.2536-2544

2013

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What Makes Robots Appear to Have a Mind? Customer Reaction to Robot Anthropomorphism in Frontline Service

Advances in Consumer Research, 2021, Vol.49, p.134-137

2021

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The Rise of Human–Machine Collaboration: Managers’ Perceptions of Leveraging Artificial Intelligence for Enhanced B2B Service Recovery

British journal of management, 2024-05

2024

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A Vicarious Innovativeness Scale for 3G Mobile Services: Integrating the Domain Specific Innovativeness Scale with Psychological and Rational Indicators

Technology analysis & strategic management, 2007-11, Vol.19 (6), p.709-728

Pagani, Margherita

2007

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Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing

Business horizons, 2012-09, Vol.55 (5), p.485-493

2012

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Artificial Intelligence for Business Creativity

Determinants of adoption of third generation mobile multimedia services

Artificial Intelligence for Sustainable Value Creation

Digital Business Strategy and Value Creation: Framing the Dynamic Cycle of Control Points

The impact of digital technology on relationships in a business network

The influence of personality on active and passive use of social networking sites

Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy

The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites

Unlocking Marketing Creativity Using Artificial Intelligence

“Chance favors the connected mind”: Tribute to a world class editor

Adding Voice to the Omnichannel and How that Affects Brand Trust

Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling

The strategic role of social media in business-to-business contexts

Determinants of adoption of High Speed Data Services in the business market: Evidence for a combined technology acceptance model with task technology fit model

Are products striking back? The rise of smart products in business markets

Antecedents of brand love in online network-based communities. A social identity perspective

Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy

Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system

When and Who Do Platform Companies Acquire? Understanding the Role of Acquisitions in the Growth of Platform Companies

Adding Voice to the Multichannel and How that Affects Brand Trust

Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance

What Makes Robots Appear to Have a Mind? Customer Reaction to Robot Anthropomorphism in Frontline Service

The Rise of Human–Machine Collaboration: Managers’ Perceptions of Leveraging Artificial Intelligence for Enhanced B2B Service Recovery

A Vicarious Innovativeness Scale for 3G Mobile Services: Integrating the Domain Specific Innovativeness Scale with Psychological and Rational Indicators

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing

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