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Stakeholders' perception regarding sustainable universities

Amfiteatru economic, 2020-05, Vol.22 (54), p.330-345

2020

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Ethics and Neuromarketing: Implications for Market Research and Business Practice

1st ed. 2017 edition., 2016

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Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach

Amfiteatru economic, 2014-02, Vol.16 (35), p.26-40

2014

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Determinants of Student Loyalty in Higher Education: A Structural Equation Approach for the Bucharest University of Economic Studies, Romania

International journal of environmental research and public health, 2022-05, Vol.19 (9), p.5527

2022

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Exploring the attitude of youth towards adventure tourism as a driver for post-pandemic era tourism experiences

Current issues in tourism, 2023-04, Vol.26 (7), p.1147-1161

2023

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CORRELATIONS WITHIN THE EFQM BUSINESS EXCELLENCE MODEL BY APPLYING A FACTOR ANALYSIS

Amfiteatru economic, 2017-02, Vol.19 (44), p.28-40

2017

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RELATIONSHIP MARKETING, ENGINE OF SUSTAINABLE DEVELOPMENT AND ORGANISATIONAL CHANGE IN THE ROMANIAN BUSINESS ENVIRONMENT

Amfiteatru economic, 2012-06, Vol.14 (32), p.349-364

2012

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The Changing Business Landscape of Romania: Lessons for and from Transition Economies

2013, 2013

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A Reference Work on the Science and Art of Writing a Scientific Paper

Economics & sociology, 2016-12, Vol.9 (4), p.360-364

Pop, Nicolae Al

2016

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Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies

Energy policy, 2018-07, Vol.118, p.160-168

2018

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Innovation in Do-It-Yourself Retail: an Empirical Study on Generation X among Professional Craftsmen and Consumers

Economics & sociology, 2017-01, Vol.10 (2), p.296-311

2017

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Methodology for Assessing the Degree of Internationalization of Business Academic Study Programmes

Amfiteatru economic, 2014-08, Vol.16 (37), p.726-745

2014

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Stakeholders’ Perception Regarding Sustainable Universities

Amfiteatru economic, 2020, Vol.XXII (54), p.330-345

2020

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Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization

Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics, 2020, p.17-35

2020

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The scientific event – a visibility factor for the university brand

Proceedings of the ... International Conference on Business Excellence, 2019-05, Vol.13 (1), p.1021-1032

2019

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National branding strategy and its effects on business and tourism

Proceedings of the ... International Conference on Business Excellence, 2020-07, Vol.14 (1), p.1005-1013

2020

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Marketing communication in Tourism Connection challenges in new service sectors

Proceedings of the ... International Conference on Business Excellence, 2019-05, Vol.13 (1), p.1098-1107

2019

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Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018

Proceedings of the ... International Conference on Business Excellence, 2018-05, Vol.12 (1), p.772-781

2018

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INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY

Analele Universităţii din Oradea. Ştiinţe economice, 2012-07, Vol.1 (1), p.1193-1199

2012

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THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA

Analele Universităţii din Oradea. Ştiinţe economice, 2015-07, Vol.25 (1), p.1260-1268

2015

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A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT

Analele Universităţii din Oradea. Ştiinţe economice, 2011-07, Vol.20 (special), p.119-125

2011

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A NEW CHALLENGE FOR CONTEMPORARY MARKETING - NEUROMARKETING

Management & marketing (Bucharest, Romania), 2012-10, Vol.7 (4), p.631

2012

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PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS)

Analele Universităţii din Oradea. Ştiinţe economice, 2012-07, Vol.1 (1), p.1200-1208

2012

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EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS - AN EXPLORATORY ASSESSMENT

Analele Universităţii din Oradea. Ştiinţe economice, 2010-07, Vol.19 (1), p.737-742

2010

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INNOVATION, CUSTOMER ATTACHMENT SOURCE IN RETAIL SERVICES EMPIRICAL RESEARCH IN DIY RETAIL

Analele Universităţii din Oradea. Ştiinţe economice, 2013-07, Vol.22 (1), p.1815-1826

2013

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Stakeholders' perception regarding sustainable universities

Ethics and Neuromarketing: Implications for Market Research and Business Practice

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach

Determinants of Student Loyalty in Higher Education: A Structural Equation Approach for the Bucharest University of Economic Studies, Romania

Exploring the attitude of youth towards adventure tourism as a driver for post-pandemic era tourism experiences

CORRELATIONS WITHIN THE EFQM BUSINESS EXCELLENCE MODEL BY APPLYING A FACTOR ANALYSIS

RELATIONSHIP MARKETING, ENGINE OF SUSTAINABLE DEVELOPMENT AND ORGANISATIONAL CHANGE IN THE ROMANIAN BUSINESS ENVIRONMENT

The Changing Business Landscape of Romania: Lessons for and from Transition Economies

A Reference Work on the Science and Art of Writing a Scientific Paper

Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies

Innovation in Do-It-Yourself Retail: an Empirical Study on Generation X among Professional Craftsmen and Consumers

Methodology for Assessing the Degree of Internationalization of Business Academic Study Programmes

Stakeholders’ Perception Regarding Sustainable Universities

Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization

The scientific event – a visibility factor for the university brand

National branding strategy and its effects on business and tourism

Marketing communication in Tourism Connection challenges in new service sectors

Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018

INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY

THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA

A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT

A NEW CHALLENGE FOR CONTEMPORARY MARKETING - NEUROMARKETING

PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS)

EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS - AN EXPLORATORY ASSESSMENT

INNOVATION, CUSTOMER ATTACHMENT SOURCE IN RETAIL SERVICES EMPIRICAL RESEARCH IN DIY RETAIL

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