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Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies

Journal of public policy & marketing, 2004-09, Vol.23 (2), p.153-169

2004

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Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing

Journal of macromarketing, 2019-09, Vol.39 (3), p.287-303

Petty, Ross D.

2019

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"Natural" Claims in Food Advertising: Policy Implications of Filling the Regulatory Void with Consumer Class Action Lawsuits

Journal of public policy & marketing, 2015-04, Vol.34 (1), p.131-141

Petty, Ross D.

2015

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Product Strategy and Antitrust: A Consumer Choice Perspective

The Journal of consumer affairs, 2018-06, Vol.52 (2), p.252-285

PETTY, ROSS D.

2018

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Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

The Journal of consumer affairs, 2019-12, Vol.53 (4), p.1573-1601

2019

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Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations

Journal of public policy & marketing, 2007-10, Vol.26 (2), p.236-242

2007

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Alexander Thom (1775–1845): From Army Surgeon to Settlement Founder

Journal of medical biography, 2020-02, Vol.28 (1), p.38-46

Petty, Ross D.

2020

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The US battle against brand marketing: circa 1930-1980

Journal of historical research in marketing, 2018-02, Vol.10 (1), p.60-85

Petty, Ross D

2018

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Reflections on My Experience with the Federal Trade Commission Transition in the Early 1980s

Journal of public policy & marketing, 2014-09, Vol.33 (2), p.212-216

Petty, Ross D.

2014

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The historic development of modern US advertising regulation

Journal of historical research in marketing, 2015-11, Vol.7 (4), p.524-548

Petty, Ross D

2015

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Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages

Journal of public policy & marketing, 2008-04, Vol.27 (1), p.7-18

2008

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Marketing tactics discouraging price search: Deception and competition

Journal of business research, 2011, Vol.64 (1), p.67-73

2011

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The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

Journal of macromarketing, 2011-03, Vol.31 (1), p.85-99

Petty, Ross D.

2011

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The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity

Journal of advertising, 2009-12, Vol.38 (4), p.37-49

2009

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Using the law to protect the brand on social media sites: A three “M”s framework for marketing managers

Management research review, 2012-08, Vol.35 (9), p.758-769

2012

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From label to trademark: The legal origins of the concept of brand identity in nineteenth century America

Journal of historical research in marketing, 2012-01, Vol.4 (1), p.129-153

2012

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Using the law to protect the brand on social media sites

Management research review, 2012-09, Vol.35 (9), p.758-769

Petty, Ross D.

2012

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Brand parody products: is the harm worth the howl?

The Journal of consumer marketing, 2009-03, Vol.26 (2), p.64-65

Petty, Ross D.

2009

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Coca-Cola brand protection before World War II - it's the real thing

Journal of historical research in marketing, 2012-04, Vol.4 (2), p.224-244

Petty, Ross D.

2012

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Naming names: Part three - Safeguarding brand equity in the United States by developing a family of trademarks

The journal of brand management, 2010-07, Vol.17 (8), p.561-567

Petty, Ross D

2010

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From label to trademark

Journal of historical research in marketing, 2012-01, Vol.4 (1), p.129-153

Petty, Ross D.

2012

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Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies

The Journal of consumer affairs, 2008-09, Vol.42 (3), p.461-470

PETTY, ROSS D.

2008

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From puffery to penalties: a historical analysis of US masked marketing public policy concerns

Journal of historical research in marketing, 2013-01, Vol.5 (1), p.10-26

2013

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The 1826 Ancaster Tar and Feathers Outrage: Three Defendants’ Perspectives

Ontario history, 2022, Vol.114 (2), p.196-220

Petty, Ross D.

2022

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Wireless Advertising Messaging: Legal Analysis and Public Policy Issues

Journal of public policy & marketing, 2003-04, Vol.22 (1), p.71-82

Petty, Ross D.

2003

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Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies

Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing

"Natural" Claims in Food Advertising: Policy Implications of Filling the Regulatory Void with Consumer Class Action Lawsuits

Product Strategy and Antitrust: A Consumer Choice Perspective

Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing

Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations

Alexander Thom (1775–1845): From Army Surgeon to Settlement Founder

The US battle against brand marketing: circa 1930-1980

Reflections on My Experience with the Federal Trade Commission Transition in the Early 1980s

The historic development of modern US advertising regulation

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages

Marketing tactics discouraging price search: Deception and competition

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity

Using the law to protect the brand on social media sites: A three “M”s framework for marketing managers

From label to trademark: The legal origins of the concept of brand identity in nineteenth century America

Using the law to protect the brand on social media sites

Brand parody products: is the harm worth the howl?

Coca-Cola brand protection before World War II - it's the real thing

Naming names: Part three - Safeguarding brand equity in the United States by developing a family of trademarks

From label to trademark

Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies

From puffery to penalties: a historical analysis of US masked marketing public policy concerns

The 1826 Ancaster Tar and Feathers Outrage: Three Defendants’ Perspectives

Wireless Advertising Messaging: Legal Analysis and Public Policy Issues

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