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Marketing Analytics for Data-Rich Environments

Journal of marketing, 2016-11, Vol.80 (6), p.97-121

2016

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Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Journal of the Academy of Marketing Science, 2020, Vol.48 (1), p.9-23

2020

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Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity

Journal of marketing, 2019-03, Vol.83 (2), p.138-157

2019

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The impact of Covid-19 on customer journeys: implications for interactive marketing

Journal of research in interactive marketing, 2022-02, Vol.16 (1), p.22-36

2022

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Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Journal of marketing, 2024-07, Vol.88 (4), p.64-83

2024

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Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Journal of marketing research, 2014-02, Vol.51 (1), p.40-56

2014

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Identifying Market Structure: A Deep Network Representation Learning of Social Engagement

Journal of marketing, 2022-07, Vol.86 (4), p.37-56

2022

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Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Marketing science (Providence, R.I.), 2016-11, Vol.35 (6), p.831-848

2016

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Lung cancer diagnosis and staging using firefly algorithm fuzzy C-means segmentation and support vector machine classification of lung nodules

International journal of biomedical engineering and technology, 2021, Vol.37 (2), p.185

2021

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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

Journal of international marketing (East Lansing, Mich.), 2020-03, Vol.28 (1), p.28-47

2020

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Selling the Premium in Freemium

Journal of marketing, 2018-11, Vol.82 (6), p.10-27

2018

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Device Switching in Online Purchasing: Examining the Strategic Contingencies

Journal of marketing, 2018-09, Vol.82 (5), p.1-19

2018

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The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase

Journal of marketing research, 2021-04, Vol.58 (2), p.246-264

2021

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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of marketing, 2016-01, Vol.80 (1), p.7-25

2016

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Using online search data to forecast new product sales

Decision Support Systems, 2012-02, Vol.52 (3), p.604-611

2012

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Bio-fabrication of porous magnetic Chitosan/Fe3O4 nanocomposite using Azolla pinnata for removal of chromium – Parametric effects, surface characterization and kinetics

Environmental research, 2023-02, Vol.218, p.114822-114822, Article 114822

2023

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Applying both biochar and phosphobacteria enhances Vigna mungo L. growth and yield in acid soils by increasing soil pH, moisture content, microbial growth and P availability

Agriculture, ecosystems & environment, 2021-03, Vol.308, p.107258, Article 107258

2021

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Combination of 3D printing and injection molding: Overmolding and overprinting

Express polymer letters, 2019-10, Vol.13 (10), p.889-897

2019

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Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels

Journal of marketing, 2020-11, Vol.84 (6), p.3-21

2020

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Optimal Design of Free Samples for Digital Products and Services

Journal of marketing research, 2019-06, Vol.56 (3), p.419-438

2019

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Branded Apps and Their Impact on Firm Value: A Design Perspective

Journal of marketing research, 2019-02, Vol.56 (1), p.76-88

2019

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Interrogating Inclusive Growth: Poverty and Inequality in India

Kannan, K. P.

1, 2014

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Value co-creation: theoretical approaches and practical implications

European business review, 2013-01, Vol.25 (1), p.6-19

2013

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Retraction Note to: Investigation of rotated local Gabor features in face recognition using fusion techniques

Journal of ambient intelligence and humanized computing, 2023-04, Vol.14 (Suppl 1), p.559-559

2023

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Hydrogen bond interactions in the binary solutions of formamide with methanol: FTIR spectroscopic and theoretical studies

Spectrochimica acta. Part A, Molecular and biomolecular spectroscopy, 2020-03, Vol.229, p.117892, Article 117892

2020

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Marketing Analytics for Data-Rich Environments

Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity

The impact of Covid-19 on customer journeys: implications for interactive marketing

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Identifying Market Structure: A Deep Network Representation Learning of Social Engagement

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Lung cancer diagnosis and staging using firefly algorithm fuzzy C-means segmentation and support vector machine classification of lung nodules

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

Selling the Premium in Freemium

Device Switching in Online Purchasing: Examining the Strategic Contingencies

The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Using online search data to forecast new product sales

Bio-fabrication of porous magnetic Chitosan/Fe3O4 nanocomposite using Azolla pinnata for removal of chromium – Parametric effects, surface characterization and kinetics

Applying both biochar and phosphobacteria enhances Vigna mungo L. growth and yield in acid soils by increasing soil pH, moisture content, microbial growth and P availability

Combination of 3D printing and injection molding: Overmolding and overprinting

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels

Optimal Design of Free Samples for Digital Products and Services

Branded Apps and Their Impact on Firm Value: A Design Perspective

Interrogating Inclusive Growth: Poverty and Inequality in India

Value co-creation: theoretical approaches and practical implications

Retraction Note to: Investigation of rotated local Gabor features in face recognition using fusion techniques

Hydrogen bond interactions in the binary solutions of formamide with methanol: FTIR spectroscopic and theoretical studies

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