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Customer empowerment and relationship outcomes in healthcare consultations

European journal of marketing, 2006-09, Vol.40 (9/10), p.1068-1086

2006

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Through the eyes of non-vegans: using photovoice to explore the stigmatisation of vegans

Qualitative market research, 2024-04

2024

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Vegan stories: revealing archetypes and their moral foundations

Qualitative market research, 2020-03, Vol.23 (1), p.145-169

2020

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Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks

Industrial marketing management, 2022-08, Vol.105, p.453-466

2022

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The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication

Journal of marketing management, 2024-01, Vol.40 (1-2), p.72-101

2024

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Investigating status demotion in hierarchical loyalty programs

The Journal of services marketing, 2017-11, Vol.31 (6), p.650-661

2017

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Drivers and relationship benefits of customer willingness to engage in CSR initiatives

Journal of service theory and practice, 2020-04, Vol.30 (1), p.5-29

2020

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Customer engagement in CSR: a utility theory model with moderating variables

Journal of service theory and practice, 2017-01, Vol.27 (4), p.833-853

2017

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Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television

Addiction (Abingdon, England), 2009-07, Vol.104 (7), p.1157-1165

2009

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When Confrontational Images May Be Counter Productive: Reinforcing the Case for Pre-testing Communications in Sensitive Areas

Health promotion journal of Australia, 2008-08, Vol.19 (2), p.132-136

2008

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Customer perceived value in a cellar door visit: the impact on behavioural intentions

International journal of wine business research, 2007-11, Vol.19 (4), p.257-275

2007

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Leveraging user-generated content: a visual case analysis of Contiki’s brand co-creation campaign

Handbook of Research on Customer Engagement, 2019, p.329-357

2019

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Self-regulation of motor vehicle advertising: Is it working in Australia?

Accident analysis and prevention, 2011-05, Vol.43 (3), p.631-636

2011

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Discrepancies of Positive and Negative Consumption Expectations in High Risk Drinking Experiences

Australasian marketing journal, 2011-02, Vol.19 (1), p.1-6

2011

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Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour?

Journal of public affairs, 2011-02, Vol.11 (1), p.25-34

2011

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Ethical issues in pro-social advertising: the Australian 2006 White Ribbon Day campaign

Journal of public affairs, 2009-02, Vol.9 (1), p.5-19

2009

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When Confrontational Images May Be Counter Productive: Reinforcing the Case for Pre-testing Communications in Sensitive Areas

Health promotion journal of Australia, 2008-08, Vol.19 (2), p.132-136

2008

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Dimensions of Patient Empowerment: Implications for Professional Services Marketing

Health marketing quarterly, 2000-09, Vol.18 (1-2), p.99-114

2000

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Co-creating a CSR Strategy with Customers to Deliver Greater Value

Disciplining the Undisciplined?, p.89-107

Volltextzugriff (PDF)

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Customer empowerment and relationship outcomes in healthcare consultations

Through the eyes of non-vegans: using photovoice to explore the stigmatisation of vegans

Vegan stories: revealing archetypes and their moral foundations

Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks

The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication

Investigating status demotion in hierarchical loyalty programs

Drivers and relationship benefits of customer willingness to engage in CSR initiatives

Customer engagement in CSR: a utility theory model with moderating variables

Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television

When Confrontational Images May Be Counter Productive: Reinforcing the Case for Pre-testing Communications in Sensitive Areas

Customer perceived value in a cellar door visit: the impact on behavioural intentions

Leveraging user-generated content: a visual case analysis of Contiki’s brand co-creation campaign

Self-regulation of motor vehicle advertising: Is it working in Australia?

Discrepancies of Positive and Negative Consumption Expectations in High Risk Drinking Experiences

Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour?

Ethical issues in pro-social advertising: the Australian 2006 White Ribbon Day campaign

When Confrontational Images May Be Counter Productive: Reinforcing the Case for Pre-testing Communications in Sensitive Areas

Dimensions of Patient Empowerment: Implications for Professional Services Marketing

Co-creating a CSR Strategy with Customers to Deliver Greater Value

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