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Mapping consumers' mental models with ZMET

Psychology & marketing, 2002-06, Vol.19 (6), p.477-501

2002

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Means-end chains: Connecting products with self

Journal of business research, 1991-03, Vol.22 (2), p.111-118

1991

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Disconfirmation of consumer expectations through product trial

Journal of applied psychology, 1979-04, Vol.64 (2), p.179-189

1979

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Journal of marketing research, 1981-08, Vol.18 (3), p.318

1981

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The construct validity of intrinsic sources of personal relevance: An intra-individual source of felt involvement

Journal of business research, 1992-09, Vol.25 (2), p.165-185

1992

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Missing women? The under-recording and under-reporting of women's work in Malaysia

International labour review, 2014-06, Vol.153 (2), p.209-221

2014

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The Role of Involvement in Attention and Comprehension Processes

The Journal of consumer research, 1988-09, Vol.15 (2), p.210-224

1988

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Is Science Marketing?

Journal of marketing, 1983-10, Vol.47 (4), p.111-125

1983

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Journal of marketing research, 1981-08, Vol.18 (3), p.318-332

1981

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Is construct validity a problem of measurement or theoretical generalization? A reply to Malhotra

Journal of business research, 1992-09, Vol.25 (2), p.187-195

1992

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Price, brand name, and product composition characteristics as determinants of perceived quality

Journal of applied psychology, 1971-12, Vol.55 (6), p.570-579

1971

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Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?

The Journal of consumer research, 1982-12, Vol.9 (3), p.245-262

1982

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Introduction

International journal of research in marketing, 1995-10, Vol.12 (3), p.189-191

Olson, Jerry C.

1995

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Consumption Visions in Consumer Decision Making

Advances in consumer research, 1995-01, Vol.22, p.280

1995

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Cognitive Effects of Deceptive Advertising

Journal of marketing research, 1978-02, Vol.15 (1), p.29-38

1978

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Assessing nutrition knowledge from an information processing perspective

Journal of nutrition education, 1980-01, Vol.12 (3), p.157-161

1980

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Is Science Marketing?

Journal of marketing, 1983, Vol.47 (4), p.111

1983

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Understanding the Meanings of Money and Consumers' Money Strategies

Advances in consumer research, 2000-01, Vol.27, p.12

2000

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Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure

The Journal of consumer research, 1989-03, Vol.15 (4), p.444-456

1989

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Narrative Frames and Consumer Representations of Experience

Advances in consumer research, 1997-01, Vol.24, p.218

1997

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DO NUTRITIONAL KNOWLEDGE AND DEPTH OF PROCESSING INFLUENCE THE RECALL OF NUTRITIONAL INFORMATION?

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference, 2015, p.7-11

2015

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Assessing The Role Of Brand-Related Cognitive Responses As

The Journal of consumer research, 1989-03, Vol.15 (4), p.444

1989

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Exploring the Relationships Between Means-End Knowledge and Involvement

Advances in consumer research, 1994-01, Vol.21, p.51

1994

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Experiencing Ad Meanings: Crucial Aspects of Narrative/Drama Processing

Advances in consumer research, 1991-01, Vol.18, p.172

1991

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Cognitive Effects of Deceptive Advertising

Journal of marketing research, 1978-02, Vol.15 (1), p.29

1978

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Mapping consumers' mental models with ZMET

Means-end chains: Connecting products with self

Disconfirmation of consumer expectations through product trial

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

The construct validity of intrinsic sources of personal relevance: An intra-individual source of felt involvement

Missing women? The under-recording and under-reporting of women's work in Malaysia

The Role of Involvement in Attention and Comprehension Processes

Is Science Marketing?

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Is construct validity a problem of measurement or theoretical generalization? A reply to Malhotra

Price, brand name, and product composition characteristics as determinants of perceived quality

Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?

Introduction

Consumption Visions in Consumer Decision Making

Cognitive Effects of Deceptive Advertising

Assessing nutrition knowledge from an information processing perspective

Is Science Marketing?

Understanding the Meanings of Money and Consumers' Money Strategies

Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure

Narrative Frames and Consumer Representations of Experience

DO NUTRITIONAL KNOWLEDGE AND DEPTH OF PROCESSING INFLUENCE THE RECALL OF NUTRITIONAL INFORMATION?

Assessing The Role Of Brand-Related Cognitive Responses As

Exploring the Relationships Between Means-End Knowledge and Involvement

Experiencing Ad Meanings: Crucial Aspects of Narrative/Drama Processing

Cognitive Effects of Deceptive Advertising

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