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Does sponsorship work in the same way in different sponsorship contexts?

European journal of marketing, 2010-02, Vol.44 (1/2), p.180-199

Olson, Erik L

2010

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Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring

Marketing letters, 2018-03, Vol.29 (1), p.115-122

Olson, Erik L.

2018

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Explaining and Articulating the Fit Construct in Sponsorship

Journal of advertising, 2011-04, Vol.40 (1), p.57-70

2011

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It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

Journal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.171-184

Olson, Erik L.

2013

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The deterministic nature of earthquake rupture

Nature, 2005-11, Vol.438 (7065), p.212-215

2005

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Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word

Journal of business research, 2022-05, Vol.144, p.805-820

Olson, Erik L.

2022

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The rationalization and persistence of organic food beliefs in the face of contrary evidence

Journal of cleaner production, 2017-01, Vol.140, p.1007-1013

Olson, Erik L.

2017

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Lead market learning in the development and diffusion of electric vehicles

Journal of cleaner production, 2018-01, Vol.172, p.3279-3288

Olson, Erik L.

2018

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Green Innovation Value Chain analysis of PV solar power

Journal of cleaner production, 2014-02, Vol.64, p.73-80

Olson, Erik L.

2014

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A brand hegemony rejection explanation for digital piracy

European journal of marketing, 2022-05, Vol.56 (5), p.1512-1531

2022

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Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products

The Journal of product innovation management, 2013-07, Vol.30 (4), p.782-793

Olson, Erik L.

2013

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The financial and environmental costs and benefits for Norwegian electric car subsidies: are they good public policy?

International journal of technology, policy and management, 2015, Vol.15 (3), p.277

Olson, Erik L.

2015

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Supplier inferences to enhance private label perceptions

Journal of business research, 2012, Vol.65 (1), p.100-105

Olson, Erik L.

2012

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Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising

Journal of the Academy of Marketing Science, 2009-12, Vol.37 (4), p.504-515

2009

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The Fakegate scandal: Social marketing ethics in promoting a difficult-to-sell good cause

Journal of social marketing, 2018-07, Vol.8 (3), p.297-313

Olson, Erik L.

2018

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‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions

Journal of business research, 2022-11, Vol.150, p.389-398

Olson, Erik L.

2022

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Will songs be written about autonomous cars? The implications of self-driving vehicle technology on consumer brand equity and relationships

International journal of technology marketing, 2017, Vol.12 (1), p.23

Olson, Erik L.

2017

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Green innovation value chain frame of comparisons: market and public policy implications

International journal of technology, policy and management, 2015, Vol.15 (2), p.178

Olson, Erik L.

2015

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Implementing the lead user method in a high technology firm: a longitudinal study of intentions versus actions

The Journal of product innovation management, 2001-11, Vol.18 (6), p.388-395

2001

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"Outing" the supplier: implications for manufacturers and retailers

The journal of product & brand management, 2012-01, Vol.21 (1), p.47-52

Olson, Erik L

2012

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The relative performance of TV sponsorship versus television spot advertising

European journal of marketing, 2012-11, Vol.46 (11/12), p.1726-1742

2012

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The Solyndra case: an institutional economics perspective on the optimal role of government support for green technology development

International journal of business continuity and risk management, 2015, Vol.6 (1), p.36

2015

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The implications of platform sharing on brand value

The journal of product & brand management, 2008-07, Vol.17 (4), p.244-253

Olson, Erik L

2008

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The impact of intra-brand platform sharing on brand attractiveness

The journal of product & brand management, 2009-05, Vol.18 (3), p.212-217

Olson, Erik L

2009

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Earth science Is earthquake rupture deterministic? (Reply)

Nature (London), 2006-07, Vol.442 (7100), p.E6-E6

2006

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Does sponsorship work in the same way in different sponsorship contexts?

Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring

Explaining and Articulating the Fit Construct in Sponsorship

It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

The deterministic nature of earthquake rupture

Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word

The rationalization and persistence of organic food beliefs in the face of contrary evidence

Lead market learning in the development and diffusion of electric vehicles

Green Innovation Value Chain analysis of PV solar power

A brand hegemony rejection explanation for digital piracy

Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products

The financial and environmental costs and benefits for Norwegian electric car subsidies: are they good public policy?

Supplier inferences to enhance private label perceptions

Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising

The Fakegate scandal: Social marketing ethics in promoting a difficult-to-sell good cause

‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions

Will songs be written about autonomous cars? The implications of self-driving vehicle technology on consumer brand equity and relationships

Green innovation value chain frame of comparisons: market and public policy implications

Implementing the lead user method in a high technology firm: a longitudinal study of intentions versus actions

"Outing" the supplier: implications for manufacturers and retailers

The relative performance of TV sponsorship versus television spot advertising

The Solyndra case: an institutional economics perspective on the optimal role of government support for green technology development

The implications of platform sharing on brand value

The impact of intra-brand platform sharing on brand attractiveness

Earth science Is earthquake rupture deterministic? (Reply)

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