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Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior

Journal of marketing research, 2015-12, Vol.52 (6), p.817-835

2015

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We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits

Journal of marketing research, 2022-04, Vol.59 (2), p.271-289

2022

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I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior

Journal of marketing research, 2023-02, Vol.60 (1), p.110-129

2023

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Marketing in an identity‐threatened world: Consumer coping strategies and indulgent consumption

Psychology & marketing, 2023-02, Vol.40 (2), p.408-426

Nikolova, Hristina

2023

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Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns

Journal of retailing, 2017-03, Vol.93 (1), p.7-28

2017

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Uncertainty marketing tactics: An overview and a unifying framework

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.1-22

2024

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Correction to: Uncertainty marketing tactics: An overview and a unifying framework

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.23-23

2024

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Men and the Middle: Gender Differences in Dyadic Compromise Effects

The Journal of consumer research, 2016-10, Vol.43 (3), p.355-371

2016

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Will he buy a surprise? Gender differences in the purchase of surprise offerings

Journal of retailing, 2022-12, Vol.98 (4), p.667-684

2022

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Stranger Danger: When and Why Consumer Dyads Behave Less Ethically Than Individuals

The Journal of consumer research, 2018-06, Vol.45 (1), p.90-108

2018

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Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity

Psychology & marketing, 2021-01, Vol.38 (1), p.196-211

2021

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All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals

Advances in Consumer Research, 2018, Vol.46, p.724-725

Nikolova, Hristina

2018

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Ceding and Succeeding: How the Altruistic Can Benefit from the Selfish in Joint Decisions

Journal of consumer psychology, 2019-10, Vol.29 (4), p.652-661

2019

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Love, Lies, and Money: Financial Infidelity in Romantic Relationships

The Journal of consumer research, 2020-06, Vol.47 (1), p.1-24

2020

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Haunts or helps from the past: Understanding the effect of recall on current self-control

Journal of consumer psychology, 2016-04, Vol.26 (2), p.245-256

2016

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We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples' Joint Goal Pursuits

Advances in Consumer Research, 2019, Vol.47, p.790-791

2019

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The Impact of Financial Infidelity Asymmetry on Couples' Financial and Relationship Well-BeiEng

Advances in Consumer Research, 2022, Vol.50, p.118-118

2022

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The Shopper-Centric Retailer: Three Case Studies on Deriving Shopper Insights from Frequent Shopper Data

Shopper Marketing and the Role of In-Store Marketing, 2014, Vol.11, p.75-102

2014

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What Makes for Impactful Reviews? New Perspectives on Factors Driving the Influence of Online Reviews

Advances in Consumer Research, 2017, Vol.45, p.140-145

2017

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The Heart and/or the Mind 2.0: How Affective Inputs Can Improve Our Understanding of Cognitive Processing

Advances in Consumer Research, 2016, Vol.44, p.185-189

2016

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Can Marriage Help the Environment? Sustainable Consumption in Romantic Relationships

Advances in Consumer Research, 2019, Vol.47, p.483-484

2019

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E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?

NIM Marketing Intelligence Review, 2019-05, Vol.11 (1), p.42-47

2019

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When the Two of Us Care Too Much for Each Other: Subversive Effects of Altruism in Joint Dyadic Decisions

Advances in Consumer Research, 2017, Vol.45, p.458-460

2017

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Surprise Her But Not Him: Gender Differences in The Valuation And Choice of Positive Surprises

Advances in Consumer Research, 2015, Vol.43, p.596-596

2015

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Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior

We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits

I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior

Marketing in an identity‐threatened world: Consumer coping strategies and indulgent consumption

Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns

Uncertainty marketing tactics: An overview and a unifying framework

Correction to: Uncertainty marketing tactics: An overview and a unifying framework

Men and the Middle: Gender Differences in Dyadic Compromise Effects

A Social Sciences and Humanities research agenda for transport and mobility in Europe: key themes and 100 research questions

Will he buy a surprise? Gender differences in the purchase of surprise offerings

Stranger Danger: When and Why Consumer Dyads Behave Less Ethically Than Individuals

Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity

All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals

Ceding and Succeeding: How the Altruistic Can Benefit from the Selfish in Joint Decisions

Love, Lies, and Money: Financial Infidelity in Romantic Relationships

Haunts or helps from the past: Understanding the effect of recall on current self-control

We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples' Joint Goal Pursuits

The Impact of Financial Infidelity Asymmetry on Couples' Financial and Relationship Well-BeiEng

The Shopper-Centric Retailer: Three Case Studies on Deriving Shopper Insights from Frequent Shopper Data

What Makes for Impactful Reviews? New Perspectives on Factors Driving the Influence of Online Reviews

The Heart and/or the Mind 2.0: How Affective Inputs Can Improve Our Understanding of Cognitive Processing

Can Marriage Help the Environment? Sustainable Consumption in Romantic Relationships

E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?

When the Two of Us Care Too Much for Each Other: Subversive Effects of Altruism in Joint Dyadic Decisions

Surprise Her But Not Him: Gender Differences in The Valuation And Choice of Positive Surprises

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