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Contemporary Issues in Digital Marketing

Niininen, Outi

1st, 2021

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Social Media for Progressive Public Relations

Niininen, Outi

1, 2023

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Online impulse purchases versus planned purchases and the role of visual attributes

Journal of Global Fashion Marketing, 2024, 15(4), , pp.504-522

2024

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Consumer Responses to AI-Generated Charitable Giving Ads

Journal of advertising, 2023-08, Vol.52 (4), p.486-503

2023

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Social media and value co-creation in multi-stakeholder systems: A resource integration approach

Industrial marketing management, 2016-04, Vol.54, p.44-55

2016

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Towards a theory of visitors' evaluation of historical districts as tourism destinations: Frameworks and methods

Journal of business research, 2007-04, Vol.60 (4), p.396-400

2007

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Consumer biases in the perception of organizational greed

International journal of consumer studies, 2023-03, Vol.47 (2), p.767-783

2023

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Customer empowerment in tourism through consumer centric marketing (CCM)

Qualitative market research, 2007-01, Vol.10 (3), p.265-281

2007

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Crisis Management: A Case Study from the Greek Passenger Shipping Industry

Journal of travel & tourism marketing, 2008-01, Vol.23 (2-4), p.191-202

2008

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Fashionable millennial women: Sustainable consumer behaviours of fashion-oriented social media users and implications for public relations

Social Media for Progressive Public Relations, 2023, p.90-107

1, 2023

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Introduction to Social Media for Progressive Public Relations

Social Media for Progressive Public Relations, 2023, p.1-7

Niininen, Outi

1, 2023

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CSR communication in corporate social media: an empirical investigation of European companies' use of social media between 2012 and 2020

Social Media for Progressive Public Relations, 2023, p.73-89

1, 2023

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Brexit: Public relations campaign with integrated social media that changed political world

Social Media for Progressive Public Relations, 2023, p.208-224

1, 2023

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Engaging employees via digital technologies: An integrative model of change management and communication via internal social media

Social Media for Progressive Public Relations, 2023, p.57-72

1, 2023

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Simultaneous support for and opposition to brands: A study on brand love and hate-the two poles of brand polarisation

Social Media for Progressive Public Relations, 2023, p.37-54

1, 2023

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Investigating the impact of rewarded social media engagement, trust, perceived switching cost and loyalty on loyalty programme members in the sports industry

Social Media for Progressive Public Relations, 2023, p.138-157

1, 2023

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Future trends in social media and public relations

Social Media for Progressive Public Relations, 2023, p.227-239

1, 2023

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Conquering the liminal space: Strategic social media influencer communication in the Finnish public sector during the COVID-19 pandemic

Social Media for Progressive Public Relations, 2023, p.161-175

1, 2023

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Leveraging sport sponsorship with digital marketing communication: A conceptual model

Social Media for Progressive Public Relations, 2023, p.111-123

1, 2023

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Conclusions on Social Media for Progressive Public Relations

Social Media for Progressive Public Relations, 2023, p.240-246

Niininen, Outi

1, 2023

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Organisational legitimation strategies in social media: How business schools address declining rankings

Social Media for Progressive Public Relations, 2023, p.124-137

1, 2023

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Content relevance and credibility, assumed or proven triggers to consumer brand engagement in a mixed business model

Social Media for Progressive Public Relations, 2023, p.11-24

1, 2023

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The roles of the internet and social media in political marketing and voter behaviour: a study of Finnish parliamentary elections

Social Media for Progressive Public Relations, 2023, p.193-207

1, 2023

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Fridays for Future wants to save the world-but what do people think about the movement?

Social Media for Progressive Public Relations, 2023, p.176-189

1, 2023

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Hateholders and brandjacking: Negative engagement of customers and stakeholders

Social Media for Progressive Public Relations, 2023, p.25-36

1, 2023

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Contemporary Issues in Digital Marketing

Social Media for Progressive Public Relations

Online impulse purchases versus planned purchases and the role of visual attributes

Consumer Responses to AI-Generated Charitable Giving Ads

Social media and value co-creation in multi-stakeholder systems: A resource integration approach

Towards a theory of visitors' evaluation of historical districts as tourism destinations: Frameworks and methods

Consumer biases in the perception of organizational greed

Customer empowerment in tourism through consumer centric marketing (CCM)

Crisis Management: A Case Study from the Greek Passenger Shipping Industry

Fashionable millennial women: Sustainable consumer behaviours of fashion-oriented social media users and implications for public relations

Introduction to Social Media for Progressive Public Relations

CSR communication in corporate social media: an empirical investigation of European companies' use of social media between 2012 and 2020

Brexit: Public relations campaign with integrated social media that changed political world

Engaging employees via digital technologies: An integrative model of change management and communication via internal social media

Simultaneous support for and opposition to brands: A study on brand love and hate-the two poles of brand polarisation

Investigating the impact of rewarded social media engagement, trust, perceived switching cost and loyalty on loyalty programme members in the sports industry

Future trends in social media and public relations

Conquering the liminal space: Strategic social media influencer communication in the Finnish public sector during the COVID-19 pandemic

Leveraging sport sponsorship with digital marketing communication: A conceptual model

Conclusions on Social Media for Progressive Public Relations

Organisational legitimation strategies in social media: How business schools address declining rankings

Content relevance and credibility, assumed or proven triggers to consumer brand engagement in a mixed business model

The roles of the internet and social media in political marketing and voter behaviour: a study of Finnish parliamentary elections

Fridays for Future wants to save the world-but what do people think about the movement?

Hateholders and brandjacking: Negative engagement of customers and stakeholders

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