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The marketing revolution in politics: what recent U.S. presidential campaigns can teach us about effective marketing

The marketing revolution in politics, 2016

Newman, Bruce I

2016

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Political Marketing: Theoretical and Strategic Foundations

1, 2011

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Reinforcing Lessons for Business from the Marketing Revolution in U.S. Presidential Politics: A Strategic Triad

Psychology & marketing, 2016-10, Vol.33 (10), p.781-795

Newman, Bruce I.

2016

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Evolution of Political Branding: Typologies, Diverse Settings and Future Research

Journal of political marketing, 2020-04, Vol.19 (1-2), p.3-14

2020

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The 2020 U.S. Presidential Election: Democratic Norms and Group Perceptions

1, 2022

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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

BRUCE I. NEWMAN

2016

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Social Media, Political Marketing and the 2016 U.S. Election

1, 2018

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The Contribution of Social Political Networks to Democracy

Journal of political marketing, 2018-10, Vol.17 (4), p.354-381

2018

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Political Spaces in Eurasia: Global Contexts, Local Outcomes

Journal of political marketing, 2016-07, Vol.15 (2-3), p.97-100

2016

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Towards the development of a cross‐cultural model of voter behavior: Comparative analysis of Poland and the US

European journal of marketing, 2010-01, Vol.44 (3/4), p.351-368

2010

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The Role of Marketing in Politics: Ten Years Later

Journal of political marketing, 2012-01, Vol.11 (1-2), p.1-3

Newman, Bruce I.

2012

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The future of political marketing: New bridges and faster, more dangerous roads

International journal of market research, 2024-07

Newman, Bruce I.

2024

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Political Marketing and the Election of 2020

1, 2023

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The macro and micro views of political marketing: the underpinnings of a theory of political marketing

Journal of public affairs, 2012-11, Vol.12 (4), p.254-269

2012

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Political Branding: More Than Parties, Leaders and Policies

1, 2021

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A marketing poll: an innovative approach to prediction, explanation and strategy

European journal of marketing, 2010-04, Vol.44 (3/4), p.515-538

2010

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Political Marketing: Strategic Campaign Culture

1, 2013

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Why we buy what we buy: A theory of consumption values

Journal of business research, 1991-03, Vol.22 (2), p.159-170

1991

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Political Marketing in Retrospective and Prospective

1, 2013

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From the Editor-in-Chief

Journal of political marketing, 2020-04, Vol.19 (1-2), p.1-2

Newman, Bruce I.

2020

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From the Editor-in-Chief

Journal of political marketing, 2020-04, Vol.19 (1-2), p.1-2

Newman, Bruce I.

2020

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From the Editor-in-Chief

Journal of political marketing, 2020-01, Vol.19 (1-2), p.1-2

Newman, Bruce I

2020

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From the Editor-in-Chief

Journal of political marketing, 2018-01, Vol.17 (1), p.1-2

Newman, Bruce I.

2018

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From the Editor-in-Chief

Journal of political marketing, 2018-01, Vol.17 (1), p.1-2

Newman, Bruce I.

2018

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From the Editor-in-Chief

Journal of political marketing, 2018-01, Vol.17 (1), p.1

Newman, Bruce I

2018

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The marketing revolution in politics: what recent U.S. presidential campaigns can teach us about effective marketing

Political Marketing: Theoretical and Strategic Foundations

Reinforcing Lessons for Business from the Marketing Revolution in U.S. Presidential Politics: A Strategic Triad

Evolution of Political Branding: Typologies, Diverse Settings and Future Research

The 2020 U.S. Presidential Election: Democratic Norms and Group Perceptions

The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

Social Media, Political Marketing and the 2016 U.S. Election

The Contribution of Social Political Networks to Democracy

Political Spaces in Eurasia: Global Contexts, Local Outcomes

Towards the development of a cross‐cultural model of voter behavior: Comparative analysis of Poland and the US

The Role of Marketing in Politics: Ten Years Later

The future of political marketing: New bridges and faster, more dangerous roads

Political Marketing and the Election of 2020

The macro and micro views of political marketing: the underpinnings of a theory of political marketing

Political Branding: More Than Parties, Leaders and Policies

A marketing poll: an innovative approach to prediction, explanation and strategy

Political Marketing: Strategic Campaign Culture

Why we buy what we buy: A theory of consumption values

Political Marketing in Retrospective and Prospective

From the Editor-in-Chief

From the Editor-in-Chief

From the Editor-in-Chief

From the Editor-in-Chief

From the Editor-in-Chief

From the Editor-in-Chief

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