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Shifting focus in the fight against core environmental challenges

Journal of the Academy of Marketing Science, 2024-10, Vol.52 (5), p.1273-1278

Nenkov, Gergana Y.

2024

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Knowing What It Makes: How Product Transformation Salience Increases Recycling

Journal of marketing, 2019-07, Vol.83 (4), p.21-37

2019

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“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption

The Journal of consumer research, 2014-08, Vol.41 (2), p.326-341

2014

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We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits

Journal of marketing research, 2022-04, Vol.59 (2), p.271-289

2022

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I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior

Journal of marketing research, 2023-02, Vol.60 (1), p.110-129

2023

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How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses

Journal of marketing, 2022-03, Vol.86 (2), p.126-146

2022

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Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.1075-1097

2023

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Beyond Income: Dynamic Consumer Financial Vulnerability

Journal of marketing, 2023-09, Vol.87 (5), p.657-678

2023

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Consumer spending self-control effectiveness and outcome elaboration prompts

Journal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.695-710

2012

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Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes

The Journal of consumer research, 2008-06, Vol.35 (1), p.126-141

2008

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Save Like the Joneses: How Service Firms Can Utilize Deliberation and Informational Influence to Enhance Consumer Well-Being

Journal of service research : JSR, 2015-08, Vol.18 (3), p.384-404

2015

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Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption

Marketing letters, 2016-06, Vol.27 (2), p.323-336

2016

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It's all in the mindset: Effects of varying psychological distance in persuasive messages

Marketing letters, 2012-09, Vol.23 (3), p.615-628

Nenkov, Gergana Y.

2012

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Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality

Journal of business research, 2019-02, Vol.95, p.428-441

2019

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A Short form of the Maximization Scale: Factor Structure, Reliability and Validity Studies

Judgment and Decision Making, 2008-06, Vol.3 (5), p.371-389

2008

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Elaboration on potential outcomes (EPO) and the consultative salesperson: investigating effects on attributions and performance

The Journal of personal selling & sales management, 2017-04, Vol.37 (2), p.113-133

2017

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Pre- versus postdecisional deliberation and goal commitment: The positive effects of defensiveness

Journal of experimental social psychology, 2012, Vol.48 (1), p.106-121

2012

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Perceived marketing–sales relationship effectiveness: a matter of justice

Journal of the Academy of Marketing Science, 2012-05, Vol.40 (3), p.450-467

2012

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The Role of Hope in Financial Risk Seeking

Journal of experimental psychology. Applied, 2014-12, Vol.20 (4), p.349-364

2014

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The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being

Journal of public policy & marketing, 2016-09, Vol.35 (2), p.305-322

2016

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Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of marketing research, 2012-08, Vol.49 (4), p.537-550

2012

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Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better

Journal of sustainable marketing, 2024-06, Vol.5 (1), p.30-42

2024

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The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases

Journal of marketing research, 2009-12, Vol.46 (6), p.764-776

2009

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Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions

Journal of consumer psychology, 2016-07, Vol.26 (3), p.417-425

2016

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Embodiment in judgment and choice

Journal of neuroscience, psychology, and economics, 2012-05, Vol.5 (2), p.104-123

2012

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Shifting focus in the fight against core environmental challenges

Knowing What It Makes: How Product Transformation Salience Increases Recycling

“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption

We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits

I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior

How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses

Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?

Beyond Income: Dynamic Consumer Financial Vulnerability

Consumer spending self-control effectiveness and outcome elaboration prompts

Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes

Save Like the Joneses: How Service Firms Can Utilize Deliberation and Informational Influence to Enhance Consumer Well-Being

Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption

It's all in the mindset: Effects of varying psychological distance in persuasive messages

Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality

A Short form of the Maximization Scale: Factor Structure, Reliability and Validity Studies

Elaboration on potential outcomes (EPO) and the consultative salesperson: investigating effects on attributions and performance

Pre- versus postdecisional deliberation and goal commitment: The positive effects of defensiveness

Perceived marketing–sales relationship effectiveness: a matter of justice

The Role of Hope in Financial Risk Seeking

The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better

The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases

Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions

Embodiment in judgment and choice

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