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SO YOU THINK YOU KNOW YOUR PURPOSE? Too many brands equate purpose with cause marketing

Advertising Age, 2019-06, Vol.90 (13), p.13

Neff , Jack

2019

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NOW YOU, TOO, CAN SMELL LIKE JANE GOODALL; Why the legendary primatologist is releasing a deodorant with Unilever

Advertising Age, 2019-04, Vol.90 (7), p.7

Neff , Jack

2019

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PROCTER'S GAMBLE; Woven, PG's new agency model, tests the limits of cross-agency collaboration

Advertising Age, 2019-03, Vol.90 (5), p.22

Neff , Jack

2019

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PG's Pritchard urges brands to focus on fundamentals; Marketing chief says consumers care about product performance

Advertising Age, 2023-06, Vol.94 (10), p.1

Neff, Jack

2023

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Connected TV ad fraud spiked 69% last year despite declines elsewhere, DoubleVerify finds; Fraudsters follow the money to CTV, but ad completion rates still beat other platforms

Advertising Age, 2023-05, Vol.94 (8), p.3

Neff, Jack

2023

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Disney, Kroger and Pepsico test using retail data for connected TV ads; Beta test of CPG audience targeting on Hulu is Disney's first with retail media network

Advertising Age, 2023-04, Vol.94 (6), p.5

Neff, Jack

2023

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Measurement should include homes with no TVs, research group says; Nielsen and rivals are challenged by homes that stream only to mobile devices, which are growing fast but not included in big data sets

Advertising Age, 2023-04, Vol.94 (5), p.9

Neff, Jack

2023

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Ad Age A-List Awards 2023; How MKG survived the pandemic--and got stronger

Advertising Age, 2023-03, Vol.94 (4), p.32

Neff, Jack

2023

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Ad Age A-List Awards 2023; From its roots in CRM, Gale evolved into a business agency handling creative storytelling, media and consulting

Advertising Age, 2023-03, Vol.94 (4), p.14

Neff, Jack

2023

Volltextzugriff (PDF)

ANA conference highlighted how agencies are shifting their focus to new technology; Why Procter Gamble's in-house media strategy might be difficult for other marketers to follow

Advertising Age, 2023-02, Vol.94 (3), p.13

Neff, Jack

2023

Volltextzugriff (PDF)

How Procter Gamble's media strategy changes the role of agencies; PG expands reach, cuts costs, automates more and wants media shops to find future capabilities

Advertising Age, 2023-02, Vol.94 (3), p.12

Neff, Jack

2023

Volltextzugriff (PDF)

Marketers' biggest concerns heading into 2023; The economy leads the list, but growth, marketing spending, sustainability, DEI and measurement also loom large

Advertising Age, 2022-12, Vol.93 (18), p.18

Neff, Jack

2022

Volltextzugriff (PDF)

10 measurement milestones that reshaped the industry in 2022; Nielsen faced scrutiny and competition as it went private and the industry shifted toward CTV, clean rooms and outcomes

Advertising Age, 2022-12, Vol.93 (18), p.13

Neff, Jack

2022

Volltextzugriff (PDF)

Marketers of the Year 2022; No.1 Walmart

Advertising Age, 2022-12, Vol.93 (17), p.10

Neff, Jack

2022

Volltextzugriff (PDF)

How cloud-connected coasters reveal what people do with products at home; QualSights' initiative is backed by big names in research and digital marketing

Advertising Age, 2022-12, Vol.93 (17), p.22

Neff, Jack

2022

Volltextzugriff (PDF)

Why brands are investing more in CTV with help from retail media networks; Industry is shifting into streaming as shopper data fuels change

Advertising Age, 2022-12, Vol.93 (17), p.1

Neff, Jack

2022

Volltextzugriff (PDF)

How 5 marketing leaders reshaped their careers--and the industry; The art of reinvention made careers for AAF Hall of Achievement honorees, including founders of MikMak, We Are Rosie and Group Black

Advertising Age, 2022-11, Vol.93 (16), p.12

Neff, Jack

2022

Volltextzugriff (PDF)

Procter Gamble trims ad spending again, but still beats forecasts; Shift to digital and in-house buying fuels efficiency as PG's CEO tells executives to focus on reach

Advertising Age, 2022-10, Vol.93 (14), p.12

Neff, Jack

2022

Volltextzugriff (PDF)

Walmart invests in social commerce with new creator platform; Walmart Creator includes data, commissions, supplier brand integrations and supply chain support to 'democratize the tools'

Advertising Age, 2022-10, Vol.93 (14), p.15

Neff, Jack

2022

Volltextzugriff (PDF)

Reckitt exec will lead global effort to measure media's carbon impact; Ad Net Zero takes on standardizing measurement of how media affects climate change

Advertising Age, 2022-10, Vol.93 (14), p.20

Neff, Jack

2022

Volltextzugriff (PDF)

Inside Nielsen's high price tag for TV networks--and how they are battling back; Fixing a system that costs industry $1 billion a year will come at a steep price

Advertising Age, 2022-10, Vol.93 (14), p.1

Neff, Jack

2022

Volltextzugriff (PDF)

Microsoft and Haleon launch effort to help visually impaired people access product info; Marketer of Advil, Voltaren, Tums and Sensodyne will use tech giant's Seeing AI 'talking camera' app

Advertising Age, 2022-10, Vol.93 (13), p.7

Neff, Jack

2022

Volltextzugriff (PDF)

Adobe uses AI to speed up marketing mix modeling; Process that takes months is reduced to weeks, becoming practical for more marketers and potentially helping prove their worth

Advertising Age, 2022-10, Vol.93 (13), p.13

Neff, Jack

2022

Volltextzugriff (PDF)

Retail media buying can now be automated based on shopping data; Profitero works with Pacvue and Skai to let brands instantly change bids based on reviews, low inventory and competitor pricing

Advertising Age, 2022-10, Vol.93 (13), p.17

Neff, Jack

2022

Volltextzugriff (PDF)

Kroger opens data marketplace for connected TV and streaming ads; Move comes amid CPG surge in OTT spending and growing interest in retail data integration

Advertising Age, 2022-09, Vol.93 (12), p.5

Neff, Jack

2022

Volltextzugriff (PDF)

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SO YOU THINK YOU KNOW YOUR PURPOSE? Too many brands equate purpose with cause marketing

NOW YOU, TOO, CAN SMELL LIKE JANE GOODALL; Why the legendary primatologist is releasing a deodorant with Unilever

PROCTER'S GAMBLE; Woven, PG's new agency model, tests the limits of cross-agency collaboration

PG's Pritchard urges brands to focus on fundamentals; Marketing chief says consumers care about product performance

Connected TV ad fraud spiked 69% last year despite declines elsewhere, DoubleVerify finds; Fraudsters follow the money to CTV, but ad completion rates still beat other platforms

Disney, Kroger and Pepsico test using retail data for connected TV ads; Beta test of CPG audience targeting on Hulu is Disney's first with retail media network

Measurement should include homes with no TVs, research group says; Nielsen and rivals are challenged by homes that stream only to mobile devices, which are growing fast but not included in big data sets

Ad Age A-List Awards 2023; How MKG survived the pandemic--and got stronger

Ad Age A-List Awards 2023; From its roots in CRM, Gale evolved into a business agency handling creative storytelling, media and consulting

ANA conference highlighted how agencies are shifting their focus to new technology; Why Procter Gamble's in-house media strategy might be difficult for other marketers to follow

How Procter Gamble's media strategy changes the role of agencies; PG expands reach, cuts costs, automates more and wants media shops to find future capabilities

Marketers' biggest concerns heading into 2023; The economy leads the list, but growth, marketing spending, sustainability, DEI and measurement also loom large

10 measurement milestones that reshaped the industry in 2022; Nielsen faced scrutiny and competition as it went private and the industry shifted toward CTV, clean rooms and outcomes

Marketers of the Year 2022; No.1 Walmart

How cloud-connected coasters reveal what people do with products at home; QualSights' initiative is backed by big names in research and digital marketing

Why brands are investing more in CTV with help from retail media networks; Industry is shifting into streaming as shopper data fuels change

How 5 marketing leaders reshaped their careers--and the industry; The art of reinvention made careers for AAF Hall of Achievement honorees, including founders of MikMak, We Are Rosie and Group Black

Procter Gamble trims ad spending again, but still beats forecasts; Shift to digital and in-house buying fuels efficiency as PG's CEO tells executives to focus on reach

Walmart invests in social commerce with new creator platform; Walmart Creator includes data, commissions, supplier brand integrations and supply chain support to 'democratize the tools'

Reckitt exec will lead global effort to measure media's carbon impact; Ad Net Zero takes on standardizing measurement of how media affects climate change

Inside Nielsen's high price tag for TV networks--and how they are battling back; Fixing a system that costs industry $1 billion a year will come at a steep price

Microsoft and Haleon launch effort to help visually impaired people access product info; Marketer of Advil, Voltaren, Tums and Sensodyne will use tech giant's Seeing AI 'talking camera' app

Adobe uses AI to speed up marketing mix modeling; Process that takes months is reduced to weeks, becoming practical for more marketers and potentially helping prove their worth

Retail media buying can now be automated based on shopping data; Profitero works with Pacvue and Skai to let brands instantly change bids based on reviews, low inventory and competitor pricing

Kroger opens data marketplace for connected TV and streaming ads; Move comes amid CPG surge in OTT spending and growing interest in retail data integration

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