UB Paderborn / Katalog / Suche / in CDI

The impact of the implicit theories of social optimism and social pessimism on macro attitudes towards consumption

Psychology & marketing, 2020-02, Vol.37 (2), p.216-231

2020

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The Journal of Consumer Behaviour's first 20 years

Journal of consumer behaviour, 2023-09, Vol.22 (5), p.1282-1295

2023

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Attitude toward Consumption and Subjective Well-Being

The Journal of consumer affairs, 2016-03, Vol.50 (1), p.48-67

2016

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Purpose and object of anti-consumption

Journal of business research, 2009-02, Vol.62 (2), p.160-168

2009

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The Journal of Advertising's First 50 Years

Journal of advertising, 2022-04, Vol.51 (2), p.136-152

2022

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Consumer ethics: An investigation of the ethical beliefs of the final consumer

Journal of business research, 1992-06, Vol.24 (4), p.297-311

1992

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Blogging for Reflection: The Use of Online Journals to Engage Students in Reflective Learning

Marketing education review, 2014-07, Vol.24 (2), p.101-114

Muncy, James A.

2014

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Service Recovery in Marketing Education: It's What We Do That Counts

Journal of marketing education, 2008-04, Vol.30 (1), p.21-32

2008

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Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements

Journal of medical marketing, 2014-05, Vol.14 (2-3), p.145-153

2014

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Anti‐consumer ethics: What consumers will not do for ethical reasons

Strategic change, 2021-01, Vol.30 (1), p.59-65

2021

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The Journal of Advertising ’s First 50 Years

Journal of advertising, 2022-03, Vol.51 (2), p.136-152

2022

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Materialism and Consumer Ethics: An Exploratory Study

Journal of business ethics, 1998-01, Vol.17 (2), p.137-145

1998

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What Puts the Binge in Binge-Watching? Planned versus Unplanned Multi-Episode Viewing

Marketing management journal, 2023-04, Vol.33 (1), p.1-15

2023

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The Journal of Consumer Behaviour's first 20years

Journal of consumer behaviour, 2023-09, Vol.22 (5), p.1282-1295

2023

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Using Classroom Response Technology To Create An Active Learning Environment In Marketing Classes

American journal of business education, 2012-03, Vol.5 (2), p.213-218

2012

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Implications of Contemporary Intelligence Theories to Marketing Education

Journal of education for business, 2006-07, Vol.81 (6), p.301-306

Muncy, James A

2006

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The Journal of Advertising: Twenty-Five Years and beyond

Journal of advertising, 1998-12, Vol.27 (4), p.1-8

1998

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The Cultural Meaning Transfer of Fashion Aesthetics

Journal of current issues and research in advertising, 2017-07, Vol.38 (2), p.107-128

2017

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The Journal of Advertising: A Twenty Year Appraisal

Journal of advertising, 1991-12, Vol.20 (4), p.1-12

Muncy, James A.

1991

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The Home Schooling "Market": Results and Implications of Current Research

Journal of marketing for higher education, 1996-12, Vol.7 (3), p.81-93

Muncy, James A.

1996

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The Orientation Evaluation Matrix (OEM): Are Students Customers or Products?

Marketing education review, 2008-10, Vol.18 (3), p.15-23

Muncy, James A.

2008

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Anti-Consumers, Pro-Consumers, and Two Social Paradigms of Consumption

Anti-Consumption, 2023, p.83-99

1, 2023

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Ethical Issues in Multilevel Marketing: Is It a Legitimate Business or Just Another Pyramid Scheme?

Marketing education review, 2004-10, Vol.14 (3), p.47-53

Muncy, James A.

2004

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Cognitive Relativism and the Practice of Marketing Science

Journal of marketing, 1987-01, Vol.51 (1), p.20-33

1987

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Postdoctoral Programs in Marketing: An Empirical Investigation of the "Retooling" Process

Journal of marketing education, 1990-08, Vol.12 (2), p.68-78

1990

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The impact of the implicit theories of social optimism and social pessimism on macro attitudes towards consumption

The Journal of Consumer Behaviour's first 20 years

Attitude toward Consumption and Subjective Well-Being

Purpose and object of anti-consumption

The Journal of Advertising's First 50 Years

Consumer ethics: An investigation of the ethical beliefs of the final consumer

Blogging for Reflection: The Use of Online Journals to Engage Students in Reflective Learning

Service Recovery in Marketing Education: It's What We Do That Counts

Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements

Anti‐consumer ethics: What consumers will not do for ethical reasons

The Journal of Advertising ’s First 50 Years

Materialism and Consumer Ethics: An Exploratory Study

What Puts the Binge in Binge-Watching? Planned versus Unplanned Multi-Episode Viewing

The Journal of Consumer Behaviour's first 20years

Using Classroom Response Technology To Create An Active Learning Environment In Marketing Classes

Implications of Contemporary Intelligence Theories to Marketing Education

The Journal of Advertising: Twenty-Five Years and beyond

The Cultural Meaning Transfer of Fashion Aesthetics

The Journal of Advertising: A Twenty Year Appraisal

The Home Schooling "Market": Results and Implications of Current Research

The Orientation Evaluation Matrix (OEM): Are Students Customers or Products?

Anti-Consumers, Pro-Consumers, and Two Social Paradigms of Consumption

Ethical Issues in Multilevel Marketing: Is It a Legitimate Business or Just Another Pyramid Scheme?

Cognitive Relativism and the Practice of Marketing Science

Postdoctoral Programs in Marketing: An Empirical Investigation of the "Retooling" Process

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