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Enabling social media as a strategic capability for SMEs through organizational ambidexterity

Journal of small business and entrepreneurship, 2023-03, Vol.35 (2), p.197-217

2023

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Perceived Behavioral Control and Entrepreneurial Intention: The Mediating Role of Effectuation

International journal of business performance management, 2025, Vol.1 (1)

Mumi, Atthaphon

2025

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SOCIAL MEDIA AS A STRATEGIC CAPABILITY FOR STARTUPS AND THE MEDIATING ROLE OF SOCIAL CAPITAL

Verslas: teorija ir praktika, 2022-06, Vol.23 (2), p.302-312

Mumi, Atthaphon

2022

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The impacts of strategic adaptation capability, goal achievement excellence, and stakeholder expectation fulfilment on dynamic corporate competitiveness: empirical evidence from the Thai economy

International journal of technology, policy and management, 2024-07, Vol.24 (3), p.229-243

2024

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Investigating social media as a firm’s signaling strategy through an IPO

Small business economics, 2019-10, Vol.53 (3), p.631-645

2019

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The impacts of strategic adaptation capability, goal achievement excellence, and stakeholder expectation fulfillment on dynamic corporate competitiveness: An empirical evidence from the Thai economy

International journal of technology, policy and management, 2024, Vol.24 (3)

2024

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Social media adoption through product diversification and market diversification: The dynamic capabilities perspective

Humanities and Social Sciences Letters, 2023-06, Vol.11 (2), p.238-248

2023

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The influence of social media on the relationship between firm strategy and performance

International journal of business innovation and research, 2023, Vol.1 (1), p.1

2023

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Exploring the Impact of Entrepreneurial Self-Efficacy and Effectuation on Opportunity Recognition

International journal of entrepreneurship and small business, 2025, Vol.1 (1)

2025

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Exploring the Determinants of Young Inclusive Leadership in Thailand: Research Taxonomy and Theoretical Framework

Journal of the knowledge economy, 2023-12, Vol.14 (4), p.3696-3723

2023

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STRATEGIC HUMAN CAPITAL FOCUS, MARKETING INNOVATION, AND FIRM SUCCESS OF EXPORTING FURNITURE BUSINESS IN THAILAND

International journal of business research, 2014-03, Vol.14 (1), p.73-85

2014

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Organizational and legal institutions, and the performance of microfinance institutions as hybrid entities

Journal of accounting & organizational change, 2020-10, Vol.16 (3), p.285-309

2020

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Effectual Entrepreneur and the Use of Social Media for Opportunity Recognition

Understanding Social Media and Entrepreneurship : The Business of Hashtags, Likes, Tweets and Stories, 2020, p.49-67

Mumi, Atthaphon

2020

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FACTORS INFLUENCING THE ACCEPTANCE OF SOCIAL NETWORKING WEBSITES AMONG STUDENTS: CASE STUDY OF MAHASARAKHAM BUSINESS SCHOOL

International journal of strategic management, 2013-06, Vol.13 (2), p.17-22

Mumi, Atthaphon

2013

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EFFECTS OF INNOVATIVE ORGANIZATION AND PERFORMANCE OF FURNITURE AND HOME DECORATION BUSINESSES IN THAILAND

International journal of business research, 2014-03, Vol.14 (1), p.115-128

2014

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Social media and entrepreneurial process: An effectuation perspective

Mumi, Atthaphon

2017

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SOCIAL INFLUENCES TOWARD INTENTION TO USE FACEBOOK IN STUDENTS

International journal of strategic management, 2013-10, Vol.13 (3), p.121-126

2013

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STRATEGIC ENTREPRENEURSHIP COMPETENCY ON OPERATIONAL INNOVATION AND FIRM SUCCESS OF ELECTRICAL AND ELECTRONIC EXPORT BUSINESSES IN THAILAND

European journal of management, 2013-10, Vol.13 (4), p.163-174

2013

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Job Crafting, Entrepreneurial Intention and Work Engagement: New-Generation Employees

Academy of Management Annual Meeting Proceedings, 2024, Vol.2024 (1)

2024

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Organizational Structure and Performance of Microfinance Institutions

Academy of Management Annual Meeting Proceedings, 2018, Vol.2018 (1), p.10592

2018

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Social Media for Entrepreneurial Opportunity and Process: An Effectuation Perspective

Academy of Management Annual Meeting Proceedings, 2018, Vol.2018 (1), p.15826

2018

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Investigating Social Media Activity as a Firm’s Signaling Strategy Through an Initial Public Offering

Back to the Future: Using Marketing Basics to Provide Customer Value, 2018, p.227-241

2018

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Social Comparison of Pay as a Dispositional Tendency

Academy of Management Annual Meeting Proceedings, 2015, Vol.2015 (1), p.16552

2015

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Enabling social media as a strategic capability for SMEs through organizational ambidexterity

Perceived Behavioral Control and Entrepreneurial Intention: The Mediating Role of Effectuation

SOCIAL MEDIA AS A STRATEGIC CAPABILITY FOR STARTUPS AND THE MEDIATING ROLE OF SOCIAL CAPITAL

The impacts of strategic adaptation capability, goal achievement excellence, and stakeholder expectation fulfilment on dynamic corporate competitiveness: empirical evidence from the Thai economy

Investigating social media as a firm’s signaling strategy through an IPO

The impacts of strategic adaptation capability, goal achievement excellence, and stakeholder expectation fulfillment on dynamic corporate competitiveness: An empirical evidence from the Thai economy

Social media adoption through product diversification and market diversification: The dynamic capabilities perspective

The influence of social media on the relationship between firm strategy and performance

Exploring the Impact of Entrepreneurial Self-Efficacy and Effectuation on Opportunity Recognition

Exploring the Determinants of Young Inclusive Leadership in Thailand: Research Taxonomy and Theoretical Framework

STRATEGIC HUMAN CAPITAL FOCUS, MARKETING INNOVATION, AND FIRM SUCCESS OF EXPORTING FURNITURE BUSINESS IN THAILAND

Organizational and legal institutions, and the performance of microfinance institutions as hybrid entities

Effectual Entrepreneur and the Use of Social Media for Opportunity Recognition

FACTORS INFLUENCING THE ACCEPTANCE OF SOCIAL NETWORKING WEBSITES AMONG STUDENTS: CASE STUDY OF MAHASARAKHAM BUSINESS SCHOOL

EFFECTS OF INNOVATIVE ORGANIZATION AND PERFORMANCE OF FURNITURE AND HOME DECORATION BUSINESSES IN THAILAND

Social media and entrepreneurial process: An effectuation perspective

SOCIAL INFLUENCES TOWARD INTENTION TO USE FACEBOOK IN STUDENTS

STRATEGIC ENTREPRENEURSHIP COMPETENCY ON OPERATIONAL INNOVATION AND FIRM SUCCESS OF ELECTRICAL AND ELECTRONIC EXPORT BUSINESSES IN THAILAND

Job Crafting, Entrepreneurial Intention and Work Engagement: New-Generation Employees

Organizational Structure and Performance of Microfinance Institutions

Social Media for Entrepreneurial Opportunity and Process: An Effectuation Perspective

Investigating Social Media Activity as a Firm’s Signaling Strategy Through an Initial Public Offering

Social Comparison of Pay as a Dispositional Tendency

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