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Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

Journal of advertising, 2015-04, Vol.44 (2), p.88-104

2015

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An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses

Journal of advertising, 2011-07, Vol.40 (2), p.107-122

2011

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Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising

Journal of advertising, 2014-07, Vol.43 (3), p.244-255

2014

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"I Eat Organic for My Benefit and Yours": Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Journal of advertising, 2014-01, Vol.43 (1), p.18-32

2014

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Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands

Journal of business research, 2018-01, Vol.82, p.90-102

2018

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The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs

Journal of advertising, 2012-07, Vol.41 (2), p.55-66

2012

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THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects

Journal of advertising, 2004-10, Vol.33 (3), p.25-35

2004

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The Role of Regulatory Focus and Self-View in "Green" Advertising Message Framing

Journal of advertising, 2012-12, Vol.41 (4), p.25-39

2012

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Reexamining health messages in the political age: The politicization of the COVID ‐19 pandemic and its detrimental effects on vaccine hesitancy

The Journal of consumer affairs, 2023-07, Vol.57 (3), p.1120-1150

2023

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Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers' Responses to Nostalgia-Themed Advertisements

Journal of advertising, 2014-01, Vol.43 (1), p.73-84

2014

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The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews

Journal of marketing communications, 2021-10, Vol.27 (7), p.685-715

2021

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The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes

Journal of marketing communications, 2013-04, Vol.19 (2), p.98-113

Muehling, Darrel D.

2013

Volltextzugriff (PDF)

How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

Journal of marketing communications, 2021-05, Vol.27 (4), p.389-414

2021

Volltextzugriff (PDF)

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

The Journal of consumer affairs, 2014-06, Vol.48 (2), p.223-250

2014

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The effects of processing mode and brand scandals on copycat product evaluations

Journal of marketing communications, 2019-04, Vol.25 (3), p.247-267

2019

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The effects of tolerance of negativity on consumers' responses to comparative attack advertising

Journal of marketing communications, 2018-10, Vol.24 (7), p.703-719

2018

Volltextzugriff (PDF)

The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements

Journal of advertising, 2007-12, Vol.36 (4), p.35-47

2007

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The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising

International journal of advertising, 2012-01, Vol.31 (3), p.605-622

2012

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An Involvement Explanation for Nostalgia Advertising Effects

Journal of promotion management, 2012-01, Vol.18 (1), p.100-118

2012

Volltextzugriff (PDF)

The effect of color and self-view priming in persuasive communications

Journal of business research, 2019-05, Vol.98, p.33-49

2019

Volltextzugriff (PDF)

An Investigation of Consumers' Responses to Comparative "Attack" Ads

Journal of promotion management, 2015-11, Vol.21 (6), p.760-775

2015

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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising

Journal of marketing communications, 2010-12, Vol.16 (5), p.307-324

2010

Volltextzugriff (PDF)

The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context

Journal of advertising, 1993-09, Vol.22 (3), p.59-74

1993

Volltextzugriff (PDF)

Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage

Journal of current issues and research in advertising, 2013-07, Vol.34 (2), p.229-246

2013

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An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General

Journal of advertising, 1987-03, Vol.16 (1), p.32-40

Muehling, Darrel D.

1987

Volltextzugriff (PDF)

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Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects

An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses

Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising

"I Eat Organic for My Benefit and Yours": Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands

The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs

THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects

The Role of Regulatory Focus and Self-View in "Green" Advertising Message Framing

Reexamining health messages in the political age: The politicization of the COVID ‐19 pandemic and its detrimental effects on vaccine hesitancy

Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers' Responses to Nostalgia-Themed Advertisements

The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews

The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes

How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

The effects of processing mode and brand scandals on copycat product evaluations

The effects of tolerance of negativity on consumers' responses to comparative attack advertising

The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements

The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising

An Involvement Explanation for Nostalgia Advertising Effects

The effect of color and self-view priming in persuasive communications

An Investigation of Consumers' Responses to Comparative "Attack" Ads

The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising

The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context

Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage

An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General

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