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Do We Really Need Multiple-Item Measures in Service Research?

Journal of service research : JSR, 2001-02, Vol.3 (3), p.196-204

2001

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Journal of Marketing Research: 1964–1969, the Bob Ferber Years

Journal of marketing research, 2014-02, Vol.51 (1), p.92-93

MORRISON, DONALD G.

2014

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Consideration, Choice, and Classifying Loyalty

Marketing letters, 2009-09, Vol.20 (3), p.209-225

2009

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Measuring and modeling the (limited) reliability of free choice attitude questions

International journal of research in marketing, 2005-09, Vol.22 (3), p.309-318

2005

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A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures

Management science, 2003-12, Vol.49 (12), p.1617-1635

2003

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Truth in Concentration in the Land of (80/20) Laws

Marketing science (Providence, R.I.), 1993-04, Vol.12 (2), p.167-183

1993

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The Marketing Department in "Management Science": Its History, Contributions, and the Future

Management science, 2004-04, Vol.50 (4), p.425-428

2004

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A Decision Support System for Planning Manufacturers' Sales Promotion Calendars

Marketing science (Providence, R.I.), 1999-01, Vol.18 (3), p.274-300

1999

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Founding Marketing Science

Marketing science (Providence, R.I.), 2001-10, Vol.20 (4), p.357-359

Morrison, Donald G.

2001

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50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future

Management science, 2004-04, Vol.50 (4), p.425-428

2004

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A Latent Look at Empirical Generalizations

Marketing science (Providence, R.I.), 1995-08, Vol.14 (3_supplement), p.G61-G70

1995

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Counting Your Customers: Who-Are They and What Will They Do Next?

Management science, 1987-01, Vol.33 (1), p.1-24

1987

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Estimating Heterogeneity in Consumers' Purchase Rates

Marketing science (Providence, R.I.), 1991-07, Vol.10 (3), p.264-269

1991

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Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data

Journal of marketing research, 1995-08, Vol.32 (3), p.255-266

1995

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Judith E. Larrivee 1947-1993

Management science, 1993-12, Vol.39 (12), p.i-i

Morrison, Donald G

1993

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The Effect of Package Coupons on Brand Choice: An Epilogue on Profits

Marketing science (Providence, R.I.), 1996-01, Vol.15 (2), p.192-203

1996

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Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?

Journal of business & economic statistics, 1988-04, Vol.6 (2), p.145-159

1988

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A Brand Switching Model with Implications for Marketing Strategies

Marketing science (Providence, R.I.), 1989-01, Vol.8 (1), p.89-99

1989

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A Parsimonious Description of the Hendry System

Management science, 1977-01, Vol.23 (5), p.467-477

1977

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Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings

Journal of marketing research, 1988-11, Vol.25 (4), p.384-390

1988

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The Effect of Package Coupons on Brand Choice

Marketing science (Providence, R.I.), 1994-04, Vol.13 (2), p.145-164

1994

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Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

Journal of marketing research, 1986-05, Vol.23 (2), p.89-100

1986

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Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings

Journal of marketing research, 1988-11, Vol.25 (4), p.384

1988

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Regularity, recency and rates

European journal of operational research, 1994-07, Vol.76 (2), p.283-289

1994

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Combining Forecasts: Operational Adjustments to Theoretically Optimal Rules

Management science, 1990-09, Vol.36 (9), p.1044-1056

1990

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Do We Really Need Multiple-Item Measures in Service Research?

Journal of Marketing Research: 1964–1969, the Bob Ferber Years

Consideration, Choice, and Classifying Loyalty

Measuring and modeling the (limited) reliability of free choice attitude questions

A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures

Truth in Concentration in the Land of (80/20) Laws

The Marketing Department in "Management Science": Its History, Contributions, and the Future

A Decision Support System for Planning Manufacturers' Sales Promotion Calendars

Founding Marketing Science

50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future

A Latent Look at Empirical Generalizations

Counting Your Customers: Who-Are They and What Will They Do Next?

Estimating Heterogeneity in Consumers' Purchase Rates

Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data

Judith E. Larrivee 1947-1993

The Effect of Package Coupons on Brand Choice: An Epilogue on Profits

Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?

A Brand Switching Model with Implications for Marketing Strategies

A Parsimonious Description of the Hendry System

Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings

The Effect of Package Coupons on Brand Choice

Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data

Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings

Regularity, recency and rates

Combining Forecasts: Operational Adjustments to Theoretically Optimal Rules

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