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The Influence of Global Brand Distribution on Brand Popularity on Social Media

Journal of international marketing (East Lansing, Mich.), 2019-12, Vol.27 (4), p.22-38

2019

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Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction

Journal of marketing, 2010-01, Vol.74 (1), p.108-121

2010

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The effects of cultural distance on online brand popularity

The journal of brand management, 2021-05, Vol.28 (3), p.302-324

2021

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Weather sensitivity analysis on grocery shopping

International journal of market research, 2018-07, Vol.60 (4), p.380-393

2018

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The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry

Journal of retailing, 2015-03, Vol.91 (1), p.154-170

2015

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The impact of individual differences in weather sensitivity on weather-related purchase intentions

International journal of market research, 2018-01, Vol.60 (1), p.104-117

2018

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Content analysis of fake consumer reviews by survey-based text categorization

International journal of research in marketing, 2021-06, Vol.38 (2), p.343-364

2021

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Social Media Analytics and Its Applications in Marketing

Foundations and trends in marketing, 2022-01, Vol.15 (4), p.213-292

2022

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Green-lighting scripts in the movie pre-production stage: An application of consumption experience carryover theory

Journal of business research, 2022-02, Vol.140, p.332-345

2022

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Segmentation of both reviewers and businesses on social media

Journal of retailing and consumer services, 2021-07, Vol.61, p.102524, Article 102524

2021

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Dynamic relationship changes between reviewers and consumers in online product reviews

Journal of retailing, 2024-03, Vol.100 (1), p.70-84

2024

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Estimating deception in consumer reviews based on extreme terms: Comparison analysis of open vs. closed hotel reservation platforms

Journal of business research, 2019-09, Vol.102, p.83-96

2019

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Does Corporate Social Responsibility Always Result in More Ethical Decision-Making? Evidence from Product Recall Remediation

Journal of business ethics, 2024-05, Vol.191 (3), p.443-463

2024

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A picture is worth a thousand words: Translating product reviews into a product positioning map

International journal of research in marketing, 2017-03, Vol.34 (1), p.265-285

2017

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How to calculate, use, and report variance explained effect size indices and not die trying

Journal of consumer psychology, 2023-01, Vol.33 (1), p.45-61

2023

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How many factors in factor analysis? New insights about parallel analysis with confidence intervals

Journal of business research, 2022-02, Vol.139, p.1026-1043

2022

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The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands

Journal of Cultural Marketing Strategy, 2024, Vol.8 (2), p.192

2024

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Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

Journal of business research, 2016-09, Vol.69 (9), p.3553-3560

2016

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An Empirical Investigation of Dual Network Effects in Innovation Project Development

Journal of interactive marketing, 2011-11, Vol.25 (4), p.215-225

Moon, Sangkil

2011

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Finding Donors by Relationship Fundraising

Journal of interactive marketing, 2013-05, Vol.27 (2), p.112-129

2013

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When marketing strategy meets culture: the role of culture in product evaluations

Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.384-402

2018

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Profiling diverse reviewer segments using online reviews of service industries

Journal of marketing analytics, 2023-06, Vol.11 (2), p.130-148

2023

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Cultural and Economic Impacts on Global Cultural Products: Evidence from U.S. Movies

Journal of International Marketing, 2016-01, Vol.24 (3), p.78-97

2016

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Measuring the success of retention management models built on churn probability, retention probability, and expected yearly revenues

Expert systems with applications, 2012-10, Vol.39 (14), p.11718-11727

2012

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The impact of text product reviews on sales

European journal of marketing, 2014-01, Vol.48 (11/12), p.2176-2197

2014

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The Influence of Global Brand Distribution on Brand Popularity on Social Media

Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction

The effects of cultural distance on online brand popularity

Weather sensitivity analysis on grocery shopping

The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry

The impact of individual differences in weather sensitivity on weather-related purchase intentions

Content analysis of fake consumer reviews by survey-based text categorization

Social Media Analytics and Its Applications in Marketing

Green-lighting scripts in the movie pre-production stage: An application of consumption experience carryover theory

Segmentation of both reviewers and businesses on social media

Dynamic relationship changes between reviewers and consumers in online product reviews

Estimating deception in consumer reviews based on extreme terms: Comparison analysis of open vs. closed hotel reservation platforms

Does Corporate Social Responsibility Always Result in More Ethical Decision-Making? Evidence from Product Recall Remediation

A picture is worth a thousand words: Translating product reviews into a product positioning map

How to calculate, use, and report variance explained effect size indices and not die trying

How many factors in factor analysis? New insights about parallel analysis with confidence intervals

The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands

Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

An Empirical Investigation of Dual Network Effects in Innovation Project Development

Finding Donors by Relationship Fundraising

When marketing strategy meets culture: the role of culture in product evaluations

Profiling diverse reviewer segments using online reviews of service industries

Cultural and Economic Impacts on Global Cultural Products: Evidence from U.S. Movies

Measuring the success of retention management models built on churn probability, retention probability, and expected yearly revenues

The impact of text product reviews on sales

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