UB Paderborn / Katalog / Suche / in CDI

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

European journal of marketing, 2010-06, Vol.44 (6), p.838-859

2010

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Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective

British journal of management, 2009-06, Vol.20 (2), p.187-203

2009

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Where does all the 'know how' go? The role of tacit knowledge in research impact

Higher education research and development, 2022-07, Vol.41 (5), p.1664-1678

2022

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The Role of Imagination and Brand Personification in Brand Relationships

Psychology & marketing, 2014-01, Vol.31 (1), p.38-47

2014

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Consumer perceived risk: conceptualisations and models

European journal of marketing, 1999-02, Vol.33 (1/2), p.163-195

Mitchell, Vincent-Wayne

1999

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A mechanism model of the effect of hedonic product consumption on well-being

Journal of consumer psychology, 2010-04, Vol.20 (2), p.152-162

2010

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Are Consumer and Brand Personalities the Same?

Psychology & marketing, 2012-05, Vol.29 (5), p.334-349

2012

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Does Consumer Well-Being Affect Hedonic Consumption?

Psychology & marketing, 2012-08, Vol.29 (8), p.583-594

2012

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Male versus female consumer decision making styles

Journal of business research, 2006-11, Vol.59 (12), p.1297-1300

2006

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The importance of consumers' perceived risk in retail strategy

European journal of marketing, 2005-07, Vol.39 (7/8), p.821-837

2005

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The role of brand strength, type, image and product-category fit in retail brand collaborations

Journal of retailing and consumer services, 2021-05, Vol.60, p.102445, Article 102445

2021

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Generation Y female consumer decision-making styles

International journal of retail & distribution management, 2003-02, Vol.31 (2), p.95-106

2003

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UK Generation Y male fashion consciousness

Journal of fashion marketing and management, 2006-01, Vol.10 (2), p.169-180

2006

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When having is not enough: implications of being satisfied

European journal of marketing, 2013-11, Vol.47 (11/12), p.1975-2001

2013

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Why should I attend? The value of business networking events

Industrial marketing management, 2016-01, Vol.52, p.100-108

2016

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Understanding the metrosexual and spornosexual as a segment for retailers

International journal of retail & distribution management, 2017-01, Vol.45 (4), p.349-365

2017

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How preferable and possible is management research-led teaching impact?

Management learning, 2018-07, Vol.49 (3), p.363-373

2018

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Male Consumer Decision-Making Styles

The International review of retail, distribution and consumer research, 2004-04, Vol.14 (2), p.223-240

2004

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German Consumer Decision‐Making Styles

The Journal of consumer affairs, 2001-07, Vol.35 (1), p.73-95

2001

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Demographic characteristics of consumers who find it difficult to decide

Marketing intelligence & planning, 2005-01, Vol.23 (3), p.281-295

2005

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Organizational Risk Perception and Reduction: A Literature Review

British journal of management, 1995-06, Vol.6 (2), p.115-133

Mitchell, Vincent-Wayne

1995

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Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification

Journal of macromarketing, 2005-12, Vol.25 (2), p.140-152

2005

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Consumer Awareness, Understanding and Usage of Unit Pricing

British journal of management, 2003-06, Vol.14 (2), p.173-187

2003

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Marketing causes and implications of consumer confusion

The journal of product & brand management, 1999-08, Vol.8 (4), p.319-342

1999

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SMS-based surveys: strategies to improve participation

International journal of advertising, 2007-01, Vol.26 (3), p.369-385

2007

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The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective

Where does all the 'know how' go? The role of tacit knowledge in research impact

The Role of Imagination and Brand Personification in Brand Relationships

Consumer perceived risk: conceptualisations and models

A mechanism model of the effect of hedonic product consumption on well-being

Are Consumer and Brand Personalities the Same?

Does Consumer Well-Being Affect Hedonic Consumption?

Male versus female consumer decision making styles

The importance of consumers' perceived risk in retail strategy

The role of brand strength, type, image and product-category fit in retail brand collaborations

Generation Y female consumer decision-making styles

UK Generation Y male fashion consciousness

When having is not enough: implications of being satisfied

Why should I attend? The value of business networking events

Understanding the metrosexual and spornosexual as a segment for retailers

How preferable and possible is management research-led teaching impact?

Male Consumer Decision-Making Styles

German Consumer Decision‐Making Styles

Demographic characteristics of consumers who find it difficult to decide

Organizational Risk Perception and Reduction: A Literature Review

Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification

Consumer Awareness, Understanding and Usage of Unit Pricing

Marketing causes and implications of consumer confusion

SMS-based surveys: strategies to improve participation

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