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From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses

Psychology & marketing, 2021-03, Vol.38 (3), p.385-396

2021

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Low-literate customer experience: an empirical exploration

Marketing intelligence & planning, 2024-01, Vol.42 (1), p.59-83

2024

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Low-literate versus literate customer experience: Dimensions, consequences and moderators

International journal of market research, 2022-01, Vol.64 (1), p.132-159

2022

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The role of customer gratitude in relationship marketing: moderation and model validation

Journal of strategic marketing, 2016-09, Vol.24 (6), p.529-549

Mishra, Anubhav A.

2016

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Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience

The International review of retail, distribution and consumer research, 2023-03, Vol.33 (2), p.155-177

2023

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Consumer responses to brand deletion

The journal of brand management, 2018-03, Vol.25 (2), p.160-170

Mishra, Anubhav A.

2018

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eWOM: Extant Research Review and Future Research Avenues

Vikalpa, 2016-09, Vol.41 (3), p.222-233

2016

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Gyan Fresh: Digital Transformation of Dairy Business with Resilience and Technology Innovation

FIIB business review, 2023-03, Vol.12 (1), p.20-30

2023

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Role of Communication, Influence, and Satisfaction in Patient Recommendations of a Physician

Vikalpa, 2021-06, Vol.46 (2), p.99-111

2021

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Loss is a loss, why categorize it? Mental accounting across cultures

Journal of consumer behaviour, 2019-03, Vol.18 (2), p.77-88

2019

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Consumer innovativeness and consumer decision styles: a confirmatory and segmentation analysis

The International review of retail, distribution and consumer research, 2015-01, Vol.25 (1), p.35-54

Mishra, Anubhav A

2015

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When should we not expect attraction effect? The moderating influence of analytic versus holistic thinking

Journal of strategic marketing, 2020-07, Vol.28 (5), p.399-416

2020

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How Content Valence and Online Impression Influence Goal Achievement in Social Media Environment?

Global business review, 2019-10, Vol.20 (5), p.1267-1281

2019

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National vs. Local Celebrity Endorsement and Politics

International journal of politics, culture, and society, 2014-12, Vol.27 (4), p.409-425

2014

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Shopping Value, Satisfaction, and Behavioral Intentions: A Sociodemographic and Interproduct Category Study on Private Label Brands

Journal of global marketing, 2014-08, Vol.27 (4), p.226-246

Mishra, Anubhav A.

2014

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Gandhian values and consumption behavior: scale development and validation

Journal of strategic marketing, 2019-08, Vol.27 (6), p.465-482

2019

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Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis

Journal of consumer behaviour, 2021-11, Vol.20 (6), p.1675-1689

2021

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Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Journal of business research, 2018-05, Vol.86, p.394-405

2018

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Enablers and Inhibitors of Mobile Payments in Rural India: a Dual-Factor Theory Perspective

Information systems frontiers, 2023-12, Vol.25 (6), p.2335-2351

2023

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Effects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking

Vision (New Delhi, India), 2023-11, Vol.27 (5), p.639-649

2023

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Role of Review Length, Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

FIIB business review, 2023-12, Vol.12 (4), p.403-414

2023

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Editorial

Management Dynamics (Print), 2021-01, Vol.21 (2), p.1

Mishra, Anubhav

2021

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Editorial

Management Dynamics (Print), 2021-01, Vol.21 (1), p.1

Mishra, Anubhav

2021

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Robustness of multilayer networks: A graph energy perspective

Physica A, 2023-10, Vol.628, p.129160, Article 129160

2023

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Impact of fake news on social image perceptions and consumers’ behavioral intentions

The Journal of consumer marketing, 2021-09, Vol.38 (6), p.601-613

2021

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From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses

Low-literate customer experience: an empirical exploration

Low-literate versus literate customer experience: Dimensions, consequences and moderators

The role of customer gratitude in relationship marketing: moderation and model validation

Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience

Consumer responses to brand deletion

eWOM: Extant Research Review and Future Research Avenues

Gyan Fresh: Digital Transformation of Dairy Business with Resilience and Technology Innovation

Role of Communication, Influence, and Satisfaction in Patient Recommendations of a Physician

Loss is a loss, why categorize it? Mental accounting across cultures

Consumer innovativeness and consumer decision styles: a confirmatory and segmentation analysis

When should we not expect attraction effect? The moderating influence of analytic versus holistic thinking

How Content Valence and Online Impression Influence Goal Achievement in Social Media Environment?

National vs. Local Celebrity Endorsement and Politics

Shopping Value, Satisfaction, and Behavioral Intentions: A Sociodemographic and Interproduct Category Study on Private Label Brands

Gandhian values and consumption behavior: scale development and validation

Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Enablers and Inhibitors of Mobile Payments in Rural India: a Dual-Factor Theory Perspective

Effects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking

Role of Review Length, Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

Editorial

Editorial

Robustness of multilayer networks: A graph energy perspective

Impact of fake news on social image perceptions and consumers’ behavioral intentions

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