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The Facilitating Influence of Consumer Knowledge on the Effectiveness of Daily Value Reference Information

Journal of the Academy of Marketing Science, 2000-07, Vol.28 (3), p.425-435

2000

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The Influence of Positive Mood on Brand Extension Evaluations

The Journal of consumer research, 2000-03, Vol.26 (4), p.386-400

2000

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Consumer Response to Retailers' Use of Partially Comparative Pricing

Journal of marketing, 2004-07, Vol.68 (3), p.37-47

2004

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How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements

Journal of marketing research, 1999-02, Vol.36 (1), p.58-74

1999

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Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands

Journal of consumer psychology, 2002, Vol.12 (4), p.283-290

2002

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BRAND USAGE AND GENDER AS MODERATORS OF THE POTENTIAL DECEPTION ASSOCIATED WITH PARTIAL COMPARATIVE ADVERTISING

Journal of advertising, 2004-04, Vol.33 (1), p.19-28

2004

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Picture-Based Persuasion Processes and the Moderating Role of Involvement

The Journal of consumer research, 1991-06, Vol.18 (1), p.92-107

1991

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Understanding the Mental Representations Created by Comparative Advertising

Journal of advertising, 2001-06, Vol.30 (2), p.27-39

2001

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On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Journal of marketing research, 1990-08, Vol.27 (3), p.290

1990

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Peripheral persuasion and brand choice

The Journal of consumer research, 1992-09, Vol.19 (2), p.226-239

1992

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Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis

Journal of business research, 1998-02, Vol.41 (2), p.137-143

1998

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Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information

Journal of public policy & marketing, 1996-04, Vol.15 (1), p.55-62

1996

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When Persuasion Goes Undetected: The Case of Comparative Advertising

Journal of marketing research, 1993-08, Vol.30 (3), p.315

1993

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On the Need for Relative Measures When Assessing Comparative Advertising Effects

Journal of advertising, 1993-09, Vol.22 (3), p.41-57

1993

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Modeling Personal and Normative Influences on Behavior

The Journal of consumer research, 1983-09, Vol.10 (2), p.169-180

1983

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An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures

Journal of experimental social psychology, 1981-01, Vol.17 (3), p.309-339

1981

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The Misuse of Repeated Measures Analysis in Marketing Research

Journal of marketing research, 1983-02, Vol.20 (1), p.45

1983

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Attitude Formation and Change Processes: Simplicity or Multiplicity?

Advances in consumer research, 1998-01, Vol.25, p.53

1998

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Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

Journal of marketing research, 1979-02, Vol.16 (1), p.102

1979

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Enhancing the detection of misleading comparative advertising

Journal of advertising research, 1999-09, Vol.39 (5), p.43

1999

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A Further Assessment of Measurement Influences on the Intention-Behavior Relationship

Journal of marketing research, 1983-05, Vol.20 (2), p.206

1983

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"Brand Cognitions as Determinants of Brand Attitudes: The Influence of Measurement and Processing Involvement"

Advances in consumer research, 1990-01, Vol.17, p.128

1990

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Inhibiting Brand Name Recall: A Test of The Salience Hypothesis

Advances in consumer research, 1989-01, Vol.16, p.264

1989

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Causal Relationships in the Fishbein Behavioral Intention Model

Advances in consumer research, 1984-01, Vol.11, p.137

1984

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"If It Isn't a Duck Then Why Did It Quack? Competing Explanations for an Observed Effect of Illustrations in an Advertisement"

Advances in consumer research, 1986-01, Vol.13, p.153

1986

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The Facilitating Influence of Consumer Knowledge on the Effectiveness of Daily Value Reference Information

The Influence of Positive Mood on Brand Extension Evaluations

Consumer Response to Retailers' Use of Partially Comparative Pricing

How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements

Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands

BRAND USAGE AND GENDER AS MODERATORS OF THE POTENTIAL DECEPTION ASSOCIATED WITH PARTIAL COMPARATIVE ADVERTISING

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Understanding the Mental Representations Created by Comparative Advertising

On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Peripheral persuasion and brand choice

Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis

Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information

When Persuasion Goes Undetected: The Case of Comparative Advertising

On the Need for Relative Measures When Assessing Comparative Advertising Effects

Modeling Personal and Normative Influences on Behavior

An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures

The Misuse of Repeated Measures Analysis in Marketing Research

Attitude Formation and Change Processes: Simplicity or Multiplicity?

Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

Enhancing the detection of misleading comparative advertising

A Further Assessment of Measurement Influences on the Intention-Behavior Relationship

"Brand Cognitions as Determinants of Brand Attitudes: The Influence of Measurement and Processing Involvement"

Inhibiting Brand Name Recall: A Test of The Salience Hypothesis

Causal Relationships in the Fishbein Behavioral Intention Model

"If It Isn't a Duck Then Why Did It Quack? Competing Explanations for an Observed Effect of Illustrations in an Advertisement"

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