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The Journal of consumer marketing, 1995-10, Vol.12 (4), p.5-10
1995
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The Journal of consumer marketing, 1993-03, Vol.10 (3), p.18-24
1993
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Journal of business research, 1994-09, Vol.31 (1), p.23-31
1994
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The journal of product & brand management, 1994-03, Vol.3 (1), p.39-47
1994
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Industrial management + data systems, 1994-11, Vol.94 (9), p.16-21
1994
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Marketing intelligence & planning, 1994-05, Vol.12 (4), p.27-31
1994
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To be or not to be ... credible that is: A model of reputation and credibility among competing firms
1995
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Management decision, 1996-02, Vol.34 (1), p.35-45
1996
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Services marketing quarterly, 1993, Vol.8 (2), p.65-80
1993
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Services marketing quarterly, 1993, Vol.9 (2), p.159-176
1993
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Services marketing quarterly, 1993, Vol.10 (1), p.161-179
1993
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The Journal of services marketing, 1994, Vol.8 (2), p.19-35
1994
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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference, 2015, p.218-218
2015
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Journal of marketing theory and practice, 1997-10, Vol.5 (4), p.45-57
1997
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Corporate communications, 1996-02, Vol.1 (2), p.19-29
1996
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Marketing intelligence & planning, 1995-07, Vol.13 (6), p.24-33
1995
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The Journal of services marketing, 1994-06, Vol.8 (2), p.19-35
1994
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Journal of professional services marketing, 1993-03, Vol.8 (2), p.65-80
1993
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Marketing intelligence & planning, 1995-01, Vol.13 (6), p.24-33
1995
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Journal of professional services marketing, 1994-01, Vol.10 (1), p.161-180
1994
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Pricing strategy & practice, 1997-03, Vol.5 (1), p.25-29
1997
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Services marketing quarterly, 1996, Vol.14 (2), p.3-23
1996
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The journal of product & brand management, 1994-03, Vol.3 (1), p.39-47
1994
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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference, p.301-304
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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference, p.260-263
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