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From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”

Journal of business research, 2017-01, Vol.70, p.453-455

Michel, Géraldine

2017

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The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception

Journal of business research, 2019-09, Vol.102, p.339-352

2019

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How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion

Psychology & marketing, 2020-04, Vol.37 (4), p.588-603

2020

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Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands

Journal of business research, 2022-12, Vol.153, p.479-493

2022

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The dark side of place attachment: Why do customers avoid their treasured stores?

Journal of business research, 2018-04, Vol.85, p.258-270

2018

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Luxury is still alive and well: A spotlight on its multifaceted components

Journal of business research, 2022-12, Vol.153, p.276-284

2022

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Nonprofit brand image and typicality influences on charitable giving

Journal of business research, 2012-05, Vol.65 (5), p.701-707

2012

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Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations

Journal of business research, 2014-12, Vol.67 (12), p.2611-2619

2014

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Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands

Journal of business research, 2022-03, Vol.142, p.301-316

2022

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Social Media Conversations: When Consumers Do Not React Positively to Brands’ Kindness to Others

Social Computing and Social Media. Communication and Social Communities, p.268-278

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The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More

1, 2020

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The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Causes ... and More

1st, 2020

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Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

Psychology & marketing, 2014-01, Vol.31 (1), p.84-92

2014

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Brand conversation: Linguistic practices on social media in the light of face-work theory

Recherche et applications en marketing (English edition), 2021-03, Vol.36 (1), p.44-64

2021

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Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers

Recherche et applications en marketing (English edition), 2023-03, Vol.38 (1), p.56-86

2023

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Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?

International journal of retail & distribution management, 2023-12, Vol.51 (11), p.1477-1496

2023

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Salesperson-brand relationship: main dimensions and impact within the context of private brand retailing

The Journal of personal selling & sales management, 2015-10, Vol.35 (4), p.314-333

2015

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Insights into the role of hepatocyte PPARα activity in response to fasting

Molecular and cellular endocrinology, 2018-08, Vol.471, p.75-88

2018

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La Raison d'Être du marketing et des marques

Décisions marketing, 2023-04 (110), p.25

Michel, Géraldine

2023

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How brand gives employees meaning: Towards an extended view of brand equity

Recherche et applications en marketing (English edition), 2015-06, Vol.30 (2), p.30-54

2015

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Customer segmentation based on store equity: What explains customer store preference?

The journal of brand management, 2017-11, Vol.24 (6), p.546-561

2017

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The art of sucessful brand collaborations: Partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes ... and more

2020

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Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk

Recherche et applications en marketing (English edition), 2015-03, Vol.30 (1), p.76-109

2015

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When brands use CEOs and employees as spokespersons

Qualitative market research, 2020-01, Vol.23 (2), p.241-264

2020

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La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work

Recherche et applications en marketing, 2021-01, Vol.36 (1), p.41-62

2021

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From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”

The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception

How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion

Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands

The dark side of place attachment: Why do customers avoid their treasured stores?

Luxury is still alive and well: A spotlight on its multifaceted components

Nonprofit brand image and typicality influences on charitable giving

Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations

Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands

Social Media Conversations: When Consumers Do Not React Positively to Brands’ Kindness to Others

The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More

The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Causes ... and More

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

Brand conversation: Linguistic practices on social media in the light of face-work theory

Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers

Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?

Salesperson-brand relationship: main dimensions and impact within the context of private brand retailing

Insights into the role of hepatocyte PPARα activity in response to fasting

La Raison d'Être du marketing et des marques

How brand gives employees meaning: Towards an extended view of brand equity

Customer segmentation based on store equity: What explains customer store preference?

The art of sucessful brand collaborations: Partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes ... and more

Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk

When brands use CEOs and employees as spokespersons

La conversation de marque : pratiques linguistiques sur les médias sociaux selon la théorie du face-work

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