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Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective

Marketing intelligence & planning, 2023-10, Vol.41 (7), p.903-922

2023

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Political Marketing and Management in Ghana: A New Architecture

Mensah, Kobby

1, 2017

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The African urban food environment framework for creating healthy nutrition policy and interventions in urban Africa

PloS one, 2021-04, Vol.16 (4), p.e0249621

2021

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Agrotourism Niche-Market in Ghana: A Multi-Stakeholder Approach

African journal of hospitality, tourism and leisure, 2020-07, Vol.9 (3), p.319-334

2020

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Community perceptions on the factors in the social food environment that influence dietary behaviour in cities of Kenya and Ghana: a Photovoice study

Public health nutrition, 2023-03, Vol.26 (3), p.661-673

2023

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Investigating foods and beverages sold and advertised in deprived urban neighbourhoods in Ghana and Kenya: a cross-sectional study

BMJ open, 2020-06, Vol.10 (6), p.e035680-e035680

2020

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Availability of healthy and unhealthy foods in modern retail outlets located in selected districts of Greater Accra Region, Ghana

Frontiers in public health, 2022-11, Vol.10, p.922447

2022

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Advertising of unhealthy foods and beverages around primary and junior high schools in Ghana's most urbanized and populous region

Frontiers in public health, 2022-09, Vol.10, p.917456

2022

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Ghana renewable energy master plan: The benefits of private sector participation

Scientific African, 2022-09, Vol.17, p.e01353, Article e01353

2022

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Providing Measurement, Evaluation, Accountability, and Leadership Support (MEALS) for Non-communicable Diseases Prevention in Ghana: Project Implementation Protocol

Frontiers in nutrition (Lausanne), 2021-08, Vol.8, p.644320-644320

2021

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Implementation of healthy food environment policies to prevent nutrition-related non-communicable diseases in Ghana: National experts’ assessment of government action

Food policy, 2020-05, Vol.93, p.101907-101907, Article 101907

2020

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Social media, misinformation and fake news in the pandemic: the dominant gaps and future research avenues

Online information review, 2024-09

2024

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Political brand architecture: Towards a new conceptualisation of political branding in an emerging democracy

African journalism studies, 2016-07, Vol.37 (3), p.61-84

Mensah, Kobby

2016

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Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties

Information management and business review, 2021-12, Vol.13 (3(I)), p.30-40

2021

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Why Irregular Ghanaian and Nigerian Migrants in Germany fail to Return Home

S + F, 2020-01, Vol.38 (3), p.169-176

Gomez-Mensah, Kobby

2020

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Political marketing and social media influence on young voters in Ghana

SN Social Sciences, 2021-05, Vol.1 (6), Article 152

2021

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The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy

Journal of financial services marketing, 2022-09, Vol.27 (3), p.190-205

2022

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Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services

International journal of bank marketing, 2022-04, Vol.40 (3), p.536-557

2022

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Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit

Marketing intelligence & planning, 2023-04, Vol.41 (3), p.375-390

2023

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Sanitation, food safety, and hygiene are suboptimal in public sector basic schools in the Greater Accra Region, Ghana: field observations and perspectives of food service providers

Annals of nutrition and metabolism, 2023-08, Vol.79, p.380

2023

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Extensive advertising of unhealthy foods around primary and junior high schools in the Greater Accra Region, Ghana

Annals of nutrition and metabolism, 2023-08, Vol.79, p.372

2023

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Brand Equity, Website Quality and M-Commerce Adoption: An Extended Tam Study in the Apparel Industry

Current Journal of Applied Science and Technology, 2023-08, Vol.42 (26), p.17-37

2023

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Urban physical food environments drive dietary behaviours in Ghana and Kenya: A photovoice study

Health & place, 2021-09, Vol.71, p.102647, Article 102647

2021

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UNDERSTANDING THE NATURE OF MARKETING ANALYTICS IN GHANA: A CASE STUDY OF MULTINATIONAL FIRMS

International journal of business information systems, 2022, Vol.1 (1), p.1

2022

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Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives

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Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective

Political Marketing and Management in Ghana: A New Architecture

The African urban food environment framework for creating healthy nutrition policy and interventions in urban Africa

Agrotourism Niche-Market in Ghana: A Multi-Stakeholder Approach

Community perceptions on the factors in the social food environment that influence dietary behaviour in cities of Kenya and Ghana: a Photovoice study

Investigating foods and beverages sold and advertised in deprived urban neighbourhoods in Ghana and Kenya: a cross-sectional study

Availability of healthy and unhealthy foods in modern retail outlets located in selected districts of Greater Accra Region, Ghana

Advertising of unhealthy foods and beverages around primary and junior high schools in Ghana's most urbanized and populous region

Ghana renewable energy master plan: The benefits of private sector participation

Providing Measurement, Evaluation, Accountability, and Leadership Support (MEALS) for Non-communicable Diseases Prevention in Ghana: Project Implementation Protocol

Implementation of healthy food environment policies to prevent nutrition-related non-communicable diseases in Ghana: National experts’ assessment of government action

Social media, misinformation and fake news in the pandemic: the dominant gaps and future research avenues

Political brand architecture: Towards a new conceptualisation of political branding in an emerging democracy

Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties

Why Irregular Ghanaian and Nigerian Migrants in Germany fail to Return Home

Political marketing and social media influence on young voters in Ghana

The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy

Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services

Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit

Sanitation, food safety, and hygiene are suboptimal in public sector basic schools in the Greater Accra Region, Ghana: field observations and perspectives of food service providers

Extensive advertising of unhealthy foods around primary and junior high schools in the Greater Accra Region, Ghana

Brand Equity, Website Quality and M-Commerce Adoption: An Extended Tam Study in the Apparel Industry

Urban physical food environments drive dietary behaviours in Ghana and Kenya: A photovoice study

UNDERSTANDING THE NATURE OF MARKETING ANALYTICS IN GHANA: A CASE STUDY OF MULTINATIONAL FIRMS

Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives

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