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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Journal of business research, 2019-07, Vol.100, p.445-458

2019

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The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Organizational research methods, 2019-04, Vol.22 (2), p.590-617

2019

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Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Journal of management information systems, 2019-07, Vol.36 (3), p.755-788

2019

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How virtual reality affects consumer choice

Journal of business research, 2020-09, Vol.117, p.219-231

2020

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Presentation of celebrities’ private life through visual social media

Journal of business research, 2023-02, Vol.156, p.113524, Article 113524

2023

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Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising

Computers in human behavior, 2023-11, Vol.148, p.107891, Article 107891

2023

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Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Information systems research, 2020-09, Vol.31 (3), p.675-691

2020

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Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice

Journal of marketing research, 2016-02, Vol.53 (1), p.1-17

2016

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Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Psychology & marketing, 2022-07, Vol.39 (7), p.1285-1301

2022

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Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Journal of business research, 2020-04, Vol.111, p.163-175

2020

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Components of attentional effort for repeated tasks

Journal of behavioral decision making, 2021-01, Vol.34 (1), p.99-115

2021

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A mechanism for aggregating association network data: An application to brand concept maps

Journal of business research, 2017-10, Vol.79, p.90-106

2017

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Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Journal of marketing research, 2010-08, Vol.47 (4), p.685-698

2010

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Eye-Tracking Information Processing in Choice-Based Conjoint Analysis

International journal of market research, 2010-09, Vol.52 (5), p.593-612

2010

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Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Marketing letters, 2020-12, Vol.31 (4), p.381-392

2020

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Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket

Augmented Cognition. Neurocognition and Machine Learning, p.219-235

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Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Journal of retailing and consumer services, 2024-07, Vol.79, Article 103790

2024

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Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels

Journal of consumer behaviour, 2013-05, Vol.12 (3), p.223-231

2013

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A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement

Marketing (Munich), 2018-05, Vol.40 (2), p.3-25

2018

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On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective

Journal of neuroscience, psychology, and economics, 2014-06, Vol.7 (2), p.103-124

2014

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The Benefits of Computer-Based Brand Concept Mapping

Schmalenbach business review, 2015-10, Vol.67 (4), p.430-453

2015

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Shakespeare

Paul Meißner / Martin Lehnert / Martin Lehnert

2020

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Normal metal tunnel junction-based superconducting quantum interference proximity transistor

Applied physics letters, 2015-09, Vol.107 (11)

2015

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An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement

Journal of multi-criteria decision analysis, 2010-09, Vol.17 (5-6), p.167-177

2010

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Marketing: Eine entscheidungsorientierte Einführung

1. Aufl. 2015, 2016

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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

How virtual reality affects consumer choice

Presentation of celebrities’ private life through visual social media

Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising

Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Components of attentional effort for repeated tasks

A mechanism for aggregating association network data: An application to brand concept maps

Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Eye-Tracking Information Processing in Choice-Based Conjoint Analysis

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket

Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels

A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement

On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective

The Benefits of Computer-Based Brand Concept Mapping

Shakespeare

Normal metal tunnel junction-based superconducting quantum interference proximity transistor

An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement

Marketing: Eine entscheidungsorientierte Einführung

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