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Researching Marketing Decisions: The Indian Context

Mehta, Ritu

1, 2019

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The Role of the Dorsomedial Prefrontal Cortex, Basolateral Amygdala, and Dorsal Hippocampus in Contextual Reinstatement of Cocaine Seeking in Rats

Neuropsychopharmacology (New York, N.Y.), 2005-02, Vol.30 (2), p.296-309

2005

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Comparison of Intra-Operative Depth of Invasion Measurement by Frozen Section with Post-Operative Histopathology in Patient of Oral Cavity Squamous Cell Carcinoma

Indian journal of otolaryngology, and head, and neck surgery, 2022-10, Vol.74 (Suppl 2), p.2549-2552

2022

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Size of wallet estimation: Application of K-nearest neighbour and quantile regression

IIMB management review, 2021-09, Vol.33 (3), p.184-190

2021

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Understanding perceived retail crowding: A critical review and research agenda

Journal of retailing and consumer services, 2013-11, Vol.20 (6), p.642-649

Mehta, Ritu

2013

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The effects of food anthropomorphism on consumer behavior: A systematic literature review with integrative framework and future research directions

Appetite, 2023-11, Vol.190, p.107035-107035, Article 107035

2023

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Clinical and Hematological Profile of Patients with Dengue Fever at a Tertiary Care Hospital - An Observational Study

Mediterranean journal of hematology and infectious diseases, 2018-03, Vol.10 (1), p.e2018021-e2018021

2018

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Consumer preferences for wine attributes in an emerging market

International journal of retail & distribution management, 2018-01, Vol.46 (1), p.34-48

2018

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Gender-based differences in consumer decision-making styles: implications for marketers

Decision (Calcutta), 2020-09, Vol.47 (3), p.319-329

Mehta, Ritu

2020

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A novel homozygous mutation in POLR3A gene causing 4H syndrome: a case report

BMC pediatrics, 2018-04, Vol.18 (1), p.126-126, Article 126

2018

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Food advertising targeting children in India: Analysis and implications

Journal of retailing and consumer services, 2021-03, Vol.59, p.102428, Article 102428

2021

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Redesigning after-sales service: Impact on incumbent product distribution channels

Journal of retailing and consumer services, 2021-01, Vol.58, p.102279, Article 102279

2021

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Potentiation of cocaine-primed reinstatement of drug seeking in female rats during estrus

Psychopharmacologia, 2005-10, Vol.182 (2), p.245-252

2005

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Paraganglioma of external auditory canal: A rare entity

Indian journal of otology, 2019-01, Vol.25 (1), p.34-36

2019

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It is better with a shade of blue! Consumer evaluation of unisex extension of brands

International journal of consumer studies, 2022-11, Vol.46 (6), p.2239-2253

2022

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Multifocal skeletal tuberculosis mimicking multiple myeloma and secondary bone metastasis: An unusual case scenario

Archives of Medicine and Health Sciences, 2018-01, Vol.6 (1), p.126-129

2018

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Influence of sex and estrous cyclicity on conditioned cue-induced reinstatement of cocaine-seeking behavior in rats

Psychopharmacologia, 2005-05, Vol.179 (3), p.662-672

2005

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Time-Resolved Oxygen Exchange Measurements Offer Novel Mechanistic Insights into Enzyme-Catalyzed ATP Synthesis during Photophosphorylation

The journal of physical chemistry. B, 2020-06, Vol.124 (25), p.5139-5148

2020

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Embracing the organic way: is consumer preference the same for all brands?

International journal of retail & distribution management, 2020-06, Vol.48 (5), p.453-464

2020

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Consumer decision making styles in developed and developing markets: A cross-country comparison

Journal of retailing and consumer services, 2016-11, Vol.33, p.202-208

2016

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Role of cyclin D1 in glial tumors-A retrospective and observational study

Indian journal of pathology & microbiology, 2023-04, Vol.66 (2), p.264-268

2023

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Eosinophilic Pleural Effusion in a Young Woman With Pleural Nodularity and Lytic Skeletal Lesions

Chest, 2021-04, Vol.159 (4), p.e203-e208

2021

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Brand development and entrepreneur’s role in small businesses

Journal of research in marketing and entrepreneurship, 2021-07, Vol.23 (1), p.159-174

2021

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Interpretation of ileal biopsies

Indian journal of pathology & microbiology, 2015-04, Vol.58 (2), p.146-153

2015

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Comparison of Intraoperative Frozen Section with Preoperative CA125, T.Inhibin and Adnex IOTA Model in the Surgical Care of Women with Ovarian Tumors in a Tertiary Care Hospital

Indian journal of gynecologic oncology, 2020-06, Vol.18 (2), Article 52

2020

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Researching Marketing Decisions: The Indian Context

The Role of the Dorsomedial Prefrontal Cortex, Basolateral Amygdala, and Dorsal Hippocampus in Contextual Reinstatement of Cocaine Seeking in Rats

Comparison of Intra-Operative Depth of Invasion Measurement by Frozen Section with Post-Operative Histopathology in Patient of Oral Cavity Squamous Cell Carcinoma

Size of wallet estimation: Application of K-nearest neighbour and quantile regression

Understanding perceived retail crowding: A critical review and research agenda

The effects of food anthropomorphism on consumer behavior: A systematic literature review with integrative framework and future research directions

Clinical and Hematological Profile of Patients with Dengue Fever at a Tertiary Care Hospital - An Observational Study

Consumer preferences for wine attributes in an emerging market

Gender-based differences in consumer decision-making styles: implications for marketers

A novel homozygous mutation in POLR3A gene causing 4H syndrome: a case report

Food advertising targeting children in India: Analysis and implications

Redesigning after-sales service: Impact on incumbent product distribution channels

Potentiation of cocaine-primed reinstatement of drug seeking in female rats during estrus

Paraganglioma of external auditory canal: A rare entity

It is better with a shade of blue! Consumer evaluation of unisex extension of brands

Multifocal skeletal tuberculosis mimicking multiple myeloma and secondary bone metastasis: An unusual case scenario

Influence of sex and estrous cyclicity on conditioned cue-induced reinstatement of cocaine-seeking behavior in rats

Time-Resolved Oxygen Exchange Measurements Offer Novel Mechanistic Insights into Enzyme-Catalyzed ATP Synthesis during Photophosphorylation

Embracing the organic way: is consumer preference the same for all brands?

Consumer decision making styles in developed and developing markets: A cross-country comparison

Role of cyclin D1 in glial tumors-A retrospective and observational study

Eosinophilic Pleural Effusion in a Young Woman With Pleural Nodularity and Lytic Skeletal Lesions

Brand development and entrepreneur’s role in small businesses

Interpretation of ileal biopsies

Comparison of Intraoperative Frozen Section with Preoperative CA125, T.Inhibin and Adnex IOTA Model in the Surgical Care of Women with Ovarian Tumors in a Tertiary Care Hospital

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