UB Paderborn / Katalog / Suche / in CDI

Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Journal of public policy & marketing, 2011-10, Vol.30 (2), p.157-167

2011

Link zum Volltext

Verfügbarkeit prüfen

Three Decades of Marketing Academic Input at the Federal Trade Commission: Contributions to Research, Policy Making, and Litigation

Journal of public policy & marketing, 2014-10, Vol.33 (2), p.232-243

2014

Link zum Volltext

Verfügbarkeit prüfen

FTC v. Novartis: The Return of Corrective Advertising?

Journal of public policy & marketing, 2001-04, Vol.20 (1), p.114-122

Mazis, Michael B.

2001

Link zum Volltext

Verfügbarkeit prüfen

The Role of Consumer Surveys in Public Policy Decision Making

Journal of public policy & marketing, 2001-10, Vol.20 (2), p.170-185

2001

Link zum Volltext

Verfügbarkeit prüfen

Expanding "Journal of Public Policy & Marketing"'s Horizons

Journal of public policy & marketing, 2011-04, Vol.30 (1), p.68-71

Mazis, Michael B.

2011

Link zum Volltext

Verfügbarkeit prüfen

Consumer perceptions of health claims in advertisements and on food labels

The Journal of consumer affairs, 1997, Vol.31 (1), p.10-26

1997

Link zum Volltext

Verfügbarkeit prüfen

Marketing and Public Policy: Prospects for the Future

Journal of public policy & marketing, 1997-04, Vol.16 (1), p.139-143

Mazis, Michael B.

1997

Link zum Volltext

Verfügbarkeit prüfen

Consumer Comprehension of Environmental Advertising and Labeling Claims

The Journal of consumer affairs, 1995-12, Vol.29 (2), p.328-350

1995

Link zum Volltext

Verfügbarkeit prüfen

Informing Buyers of Risks: Analysis of the Marketing and Regulation of All Terrain Vehicles

The Journal of consumer affairs, 1996-07, Vol.30 (1), p.90-123

1996

Link zum Volltext

Verfügbarkeit prüfen

An Evaluation of the Alcohol Warning Label: Initial Survey Results

Journal of public policy & marketing, 1991-04, Vol.10 (1), p.229-241

1991

Link zum Volltext

Verfügbarkeit prüfen

Accepted risk and alcohol use during pregnancy

The Journal of consumer research, 1994-06, Vol.21 (1), p.135-144

1994

Link zum Volltext

Verfügbarkeit prüfen

Editor's Statement

Journal of public policy & marketing, 1991-04, Vol.10 (1), p.vi-vi

Mazis, Michael B.

1991

Link zum Volltext

Verfügbarkeit prüfen

Risk Disclosures in Televised Prescription Drug Advertising to Consumers

Journal of public policy & marketing, 1989-01, Vol.8 (1), p.64-80

1989

Link zum Volltext

Verfügbarkeit prüfen

Consumer Search and Public Policy

The Journal of consumer research, 1981-06, Vol.8 (1), p.11-22

1981

Link zum Volltext

Verfügbarkeit prüfen

Perceived Age and Attractiveness of Models in Cigarette Advertisements

Journal of marketing, 1992-01, Vol.56 (1), p.22-37

1992

Link zum Volltext

Verfügbarkeit prüfen

Antipollution measures and psychological reactance theory: A field experiment

Journal of personality and social psychology, 1975-04, Vol.31 (4), p.654-660

Mazis, Michael B

1975

Link zum Volltext

Verfügbarkeit prüfen

Determinants of Scale Response: Label versus Position

Journal of marketing research, 1978-05, Vol.15 (2), p.261

1978

Link zum Volltext

Verfügbarkeit prüfen

The Influence of Brand Ambiguity on Brand Attitude Development

Journal of marketing research, 1971-11, Vol.8 (4), p.455-459

1971

Link zum Volltext

Verfügbarkeit prüfen

Editor's Statement

Journal of public policy & marketing, 1995-10, Vol.14 (2), p.n2-n2

Mazis, Michael B.

1995

Link zum Volltext

Verfügbarkeit prüfen

Editor's statement

Journal of public policy & marketing, 1995-10, Vol.14 (2), p.ii

Mazis, Michael B

1995

Link zum Volltext

Verfügbarkeit prüfen

Decision-Making Role and Information Processing

Journal of marketing research, 1972-11, Vol.9 (4), p.447-450

Mazis, Michael B.

1972

Link zum Volltext

Verfügbarkeit prüfen

Cognitive tuning and receptivity to novel information

Journal of experimental social psychology, 1973-01, Vol.9 (4), p.307-319

Mazis, Michael B

1973

Link zum Volltext

Verfügbarkeit prüfen

A Field Study of Corrective Advertising Effectiveness

Journal of public policy & marketing, 1986-01, Vol.5 (1), p.146-162

1986

Link zum Volltext

Verfügbarkeit prüfen

Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising

Journal of marketing, 1984-04, Vol.48 (2), p.11-31

1984

Link zum Volltext

Verfügbarkeit prüfen

Editor's Statement

Journal of public policy & marketing, 1994-04, Vol.13 (1), p.n4-n4

Mazis, Michael B.

1994

Link zum Volltext

Verfügbarkeit prüfen

Menü

Weitere Dienste

Einstellungen

Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Three Decades of Marketing Academic Input at the Federal Trade Commission: Contributions to Research, Policy Making, and Litigation

FTC v. Novartis: The Return of Corrective Advertising?

The Role of Consumer Surveys in Public Policy Decision Making

Expanding "Journal of Public Policy & Marketing"'s Horizons

Consumer perceptions of health claims in advertisements and on food labels

Marketing and Public Policy: Prospects for the Future

Consumer Comprehension of Environmental Advertising and Labeling Claims

Informing Buyers of Risks: Analysis of the Marketing and Regulation of All Terrain Vehicles

An Evaluation of the Alcohol Warning Label: Initial Survey Results

Accepted risk and alcohol use during pregnancy

Editor's Statement

Risk Disclosures in Televised Prescription Drug Advertising to Consumers

Consumer Search and Public Policy

Perceived Age and Attractiveness of Models in Cigarette Advertisements

Antipollution measures and psychological reactance theory: A field experiment

Determinants of Scale Response: Label versus Position

The Influence of Brand Ambiguity on Brand Attitude Development

Editor's Statement

Editor's statement

Decision-Making Role and Information Processing

Cognitive tuning and receptivity to novel information

A Field Study of Corrective Advertising Effectiveness

Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising

Editor's Statement

Suchergebnisse filtern