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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions

Journal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.275-294

Martin, I. M.

2005

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Changing Time - Shaping World: Changemakers in Arts & Education

2022

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Chronic self-administration of nicotine in rats impairs T cell responsiveness

The Journal of pharmacology and experimental therapeutics, 2002-09, Vol.302 (3), p.935-939

2002

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Digital technologies and privacy: State of the art and research directions

Psychology & marketing, 2022-09, Vol.39 (9), p.1687-1697

2022

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The Effect of Package Shape on Consumers’ Judgments of Product Volume: Attention as a Mental Contaminant

The Journal of consumer research, 2004-09, Vol.31 (2), p.390-401

2004

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Effective intrusion detection system using concept drifting data stream and support vector machine

Concurrency and computation, 2022-09, Vol.34 (21), p.n/a

2022

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Elevating Ideas – Creating Meaning: A Five-Step Framework from Idea to Reality

Changing Time - Shaping World, 2023, Vol.16, p.81-110

2023

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How Do Social Norms Influence Parents’ Food Choices for Their Children? The Role of Social Comparison and Implicit Self-Theories

Journal of retailing, 2021-06, Vol.97 (2), p.173-190

2021

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How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity

Review of Marketing Research, 2008, Vol.4, p.33-62

2008

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Inferences about the Brand from Counterstereotypical Service Providers

The Journal of consumer research, 2005-09, Vol.32 (2), p.196-206

2005

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Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries: The moderating role of mindfulness, trust in scientists, and power distance

Personality and individual differences, 2022-02, Vol.186, p.111352-111352, Article 111352

2022

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The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Journal of marketing, 2010-01, Vol.74 (1), p.80-93

2010

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Perceived cohesiveness of service firms: Consequences for consumers' perceptions of variability in service quality and resolution of inconsistent service quality information

Matta, Shashi Mohan

2006

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The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender

AMS review, 2023-06, Vol.13 (1-2), p.55-70

2023

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The Role of Implicit Theories in Brand Extendibility

SSRN Electronic Journal

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Shame and the Motivation to Change the Self

Emotion (Washington, D.C.), 2014-12, Vol.14 (6), p.1049-1061

2014

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When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter

Journal of consumer psychology, 2013-01, Vol.23 (1), p.19-35

2013

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When Are There Too Many Women? Consumers' Judgments of Gender in Service Groups

Advances in Consumer Research, 2013, Vol.41, p.1

2013

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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions

Changing Time - Shaping World: Changemakers in Arts & Education

Chronic self-administration of nicotine in rats impairs T cell responsiveness

Digital technologies and privacy: State of the art and research directions

The Effect of Package Shape on Consumers’ Judgments of Product Volume: Attention as a Mental Contaminant

Effective intrusion detection system using concept drifting data stream and support vector machine

Elevating Ideas – Creating Meaning: A Five-Step Framework from Idea to Reality

How Do Social Norms Influence Parents’ Food Choices for Their Children? The Role of Social Comparison and Implicit Self-Theories

How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity

Inferences about the Brand from Counterstereotypical Service Providers

Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries: The moderating role of mindfulness, trust in scientists, and power distance

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Perceived cohesiveness of service firms: Consequences for consumers' perceptions of variability in service quality and resolution of inconsistent service quality information

The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender

The Role of Implicit Theories in Brand Extendibility

Shame and the Motivation to Change the Self

When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter

When Are There Too Many Women? Consumers' Judgments of Gender in Service Groups

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