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The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education

Journal of marketing for higher education, 2020-07, Vol.30 (2), p.239-255

2020

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Assessment of knowledge management processes in the marketing department of enterprises in Georgia: effects of ISO 9001 certification

International journal of knowledge management studies, 2024, Vol.15 (2), p.225-262

2024

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Assessment of knowledge management processes in the marketing department of enterprises in Georgia: effects of ISO 9001 certification

International journal of knowledge management studies, 2024, Vol.15 (2), p.225-262

2024

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The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products

International review on public and nonprofit marketing, 2022-12, Vol.19 (4), p.709-735

2022

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The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z

International journal of green economics, 2024, Vol.18 (3), p.318-337

2024

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The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z

International journal of green economics, 2024, Vol.18 (3), p.318-337

2024

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The impact of social media engagement on consumers' trust and purchase intention

International journal of technology marketing, 2020, Vol.14 (3), p.305

2020

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Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms

International journal of technology marketing, 2023, Vol.17 (4), p.378-408

2023

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Digital consumer-based branding among football clubs; determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms

International journal of technology marketing, 2023, Vol.1 (1), p.1

2023

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Circular economy orientation from corporate social responsibility: A view based on structural equation modeling and a fuzzy‐set qualitative comparative analysis

Sustainable development (Bradford, West Yorkshire, England), 2024-10, Vol.32 (5), p.5581-5601

2024

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The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector

International journal of electronic marketing and retailing, 2021, Vol.12 (4), p.394

2021

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The impact of social media engagement on consumers' trust and purchase intention

International journal of technology marketing, 2020, Vol.14 (3), p.1

2020

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The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector

International journal of electronic marketing and retailing, 2021, Vol.12 (4), p.394

2021

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The evolving role of social media in enhancing quality of life: a global perspective across 10 countries

Archives of public health = Archives belges de santé publique, 2024-03, Vol.82 (1), p.28-28, Article 28

2024

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Qualitative investigation into consumer motivations and attitudes towards research shopping in the Georgian market

Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego, seria Administracja i Zarządzanie, 2020-01, Vol.48 (121)

2020

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The Factors Affecting Purchasing Behavior toward Fashion Accessories in Online Platforms: an Integrative Research Model

Journal of Business, 2023-02, Vol.11 (2), p.67-82

2023

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The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective

International Journal of Marketing, Communication and New Media, 2024-06, Vol.12 (22)

2024

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The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users

International Journal of Marketing, Communication and New Media, 2022-07, Vol.10 (18)

2022

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Impact of Empowerment Types on Service Quality: A Case Study among SMEs

Journal of Business, 2022-06, Vol.11 (1), p.7-23

2022

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Determinants of Green Smartphone Application Adoption for Sustainable Food Consumption Among University Students

International Journal of Marketing, Communication and New Media, 2023-12, Vol.11 (21)

2023

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The Impact of e-services Quality on Consumer Satisfaction: Empirical Study of Georgian HEI

Journal of Business, 2020-12, Vol.9 (2), p.15-27

2020

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Elevated interleukin (IL)-6 as a predictor of disease severity among Covid-19 patients: a prospective cohort study

BMC infectious diseases, 2023-05, Vol.23 (1), p.311-311, Article 311

2023

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Clinical efficacy of endovascular treatment approach in patients with carotid cavernous fistula: A systematic review and meta-analysis

World neurosurgery: X, 2023-07, Vol.19, p.100189-100189, Article 100189

2023

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The Routledge Handbook of the Global Sixties: Between protest and nation-building

1, 2018

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The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education

Assessment of knowledge management processes in the marketing department of enterprises in Georgia: effects of ISO 9001 certification

Assessment of knowledge management processes in the marketing department of enterprises in Georgia: effects of ISO 9001 certification

The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products

The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z

The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z

The impact of social media engagement on consumers' trust and purchase intention

Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms

Digital consumer-based branding among football clubs; determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms

Circular economy orientation from corporate social responsibility: A view based on structural equation modeling and a fuzzy‐set qualitative comparative analysis

The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector

The impact of social media engagement on consumers' trust and purchase intention

The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector

The evolving role of social media in enhancing quality of life: a global perspective across 10 countries

Qualitative investigation into consumer motivations and attitudes towards research shopping in the Georgian market

The Factors Affecting Purchasing Behavior toward Fashion Accessories in Online Platforms: an Integrative Research Model

The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective

The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users

Impact of Empowerment Types on Service Quality: A Case Study among SMEs

Determinants of Green Smartphone Application Adoption for Sustainable Food Consumption Among University Students

The Impact of e-services Quality on Consumer Satisfaction: Empirical Study of Georgian HEI

Elevated interleukin (IL)-6 as a predictor of disease severity among Covid-19 patients: a prospective cohort study

Clinical efficacy of endovascular treatment approach in patients with carotid cavernous fistula: A systematic review and meta-analysis

The Routledge Handbook of the Global Sixties: Between protest and nation-building

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