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Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

Marketing letters, 2014-06, Vol.25 (2), p.123-138

2014

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The social buyer: A framework for the dynamic role of social media in organizational buying

Journal of business research, 2021-03, Vol.125, p.806-814

2021

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Friendship on social networking sites: Improving relationships between hotel brands and consumers

International journal of hospitality management, 2015-10, Vol.51, p.76-86

2015

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Strategic marketing ambidexterity: antecedents and financial consequences

Journal of the Academy of Marketing Science, 2016-07, Vol.44 (4), p.539-554

2016

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An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

Journal of the Academy of Marketing Science, 2010-12, Vol.38 (6), p.704-719

2010

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Managing service quality in high customer contact B2B services across domestic and international markets

Industrial marketing management, 2016-05, Vol.55, p.131-143

2016

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Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships

Journal of marketing research, 2010-04, Vol.47 (2), p.361-373

2010

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The influence of organizational and functional support on the development of salesperson job satisfaction

The Journal of personal selling & sales management, 2015-01, Vol.35 (1), p.33-50

2015

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Strategic intent and performance: The role of resource allocation decisions

Journal of business research, 2014-11, Vol.67 (11), p.2393-2402

2014

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Customer Satisfaction with Consumption Systems

Journal of business-to-business marketing, 2020-01, Vol.27 (1), p.1-17

2020

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Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Innovation Outcomes

International journal of innovation and technology management, 2018-02, Vol.15 (1), p.1850004

2018

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Emotional and cognitive involvement of consumers with hotel brands on social networking sites

Journal of Hospitality and Tourism Insights, 2019-11, Vol.2 (4), p.377-390

2019

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Social media and B2B sales: An integrative framework and future directions

Industrial marketing management, 2022-04, Vol.102, p.377-380

2022

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Influences of Firm Orientations on Sustainable Supply Chain Management

Journal of business research, 2016-09, Vol.69 (9), p.3406-3414

2016

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Not the way it used to be: B2B interactions in the era of ecosystems

The Journal of business & industrial marketing, 2024-05, Vol.39 (4), p.757-765

2024

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Brand extensions via complements or substitutes: The moderating role of manufacturing transferability

Marketing letters, 2012-03, Vol.23 (1), p.279-292

2012

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Self-Determination to Better Health Outcomes: A Study of Diabetes in the Native American Community

Journal of student research (Houston, Tex.), 2023-11, Vol.12 (4)

2023

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Commitment and Replacement of Existing SaaS-Delivered Applications: A Mixed-Methods Investigation

MIS quarterly, 2020-12, Vol.44 (4), p.1811-1857

2020

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Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

Industrial marketing management, 2011-11, Vol.40 (8), p.1305-1318

2011

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The timing of diverse external stakeholder involvement during interfirm open innovation: The effects on new product speed to market and product lifespan

Industrial marketing management, 2024-02, Vol.117, p.386-401

2024

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Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage

Industrial marketing management, 2014-01, Vol.43 (1), p.136-145

2014

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Collaboration with higher education institutions for successful firm innovation

Journal of business research, 2019-06, Vol.99, p.534-541

2019

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Uncle Sam Rising: Performance Implications of Business-to-Government Relationships

Journal of marketing, 2019-01, Vol.83 (1), p.51-72

2019

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The dark side of stock repurchases: do they affect marketing capabilities?

European journal of marketing, 2024-10

2024

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Understanding why and when sales role focus affects salesperson turnover: Do career aspirations and age play a role?

The Journal of personal selling & sales management, 2024-07, Vol.44 (3), p.237-252

2024

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Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

The social buyer: A framework for the dynamic role of social media in organizational buying

Friendship on social networking sites: Improving relationships between hotel brands and consumers

Strategic marketing ambidexterity: antecedents and financial consequences

An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

Managing service quality in high customer contact B2B services across domestic and international markets

Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships

The influence of organizational and functional support on the development of salesperson job satisfaction

Strategic intent and performance: The role of resource allocation decisions

Customer Satisfaction with Consumption Systems

Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Innovation Outcomes

Emotional and cognitive involvement of consumers with hotel brands on social networking sites

Social media and B2B sales: An integrative framework and future directions

Influences of Firm Orientations on Sustainable Supply Chain Management

Not the way it used to be: B2B interactions in the era of ecosystems

Brand extensions via complements or substitutes: The moderating role of manufacturing transferability

Self-Determination to Better Health Outcomes: A Study of Diabetes in the Native American Community

Commitment and Replacement of Existing SaaS-Delivered Applications: A Mixed-Methods Investigation

Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

The timing of diverse external stakeholder involvement during interfirm open innovation: The effects on new product speed to market and product lifespan

Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage

Collaboration with higher education institutions for successful firm innovation

Uncle Sam Rising: Performance Implications of Business-to-Government Relationships

The dark side of stock repurchases: do they affect marketing capabilities?

Understanding why and when sales role focus affects salesperson turnover: Do career aspirations and age play a role?

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