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Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

International journal of consumer studies, 2021, Vol.45 (4), p.O1-O16

2021

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A marketing mix typology for integrated care: the 10 Ps

Journal of strategic marketing, 2021-07, Vol.29 (5), p.453-469

Lim, Weng Marc

2021

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Understanding the selfie phenomenon: current insights and future research directions

European journal of marketing, 2016-01, Vol.50 (9/10), p.1773-1788

Lim, Weng Marc

2016

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Personnel Review at age 50: a retrospective using bibliometric analysis

Personnel review, 2023-05, Vol.52 (4), p.1291-1320

2023

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Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing

Journal of business research, 2017-09, Vol.78, p.69-80

Lim, Weng Marc

2017

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Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying

Journal of strategic marketing, 2017-11, Vol.25 (7), p.547-566

Lim, Weng Marc

2017

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Demystifying neuromarketing

Journal of business research, 2018-10, Vol.91, p.205-220

Lim, Weng Marc

2018

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COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives

1, 2021

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Advancing knowledge through literature reviews: 'what', 'why', and 'how to contribute'

The Service industries journal, 2022-06, Vol.42 (7-8), p.481-513

2022

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Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

Journal of strategic marketing, 2020-04, Vol.28 (3), p.225-245

2020

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Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

Journal of business research, 2023-05, Vol.160, p.113638, Article 113638

Marc Lim, Weng

2023

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In defense of challenger marketing

Journal of business-to-business marketing, 2020-10, Vol.27 (4), p.397-406

Lim, Weng Marc

2020

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Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

1, 2021

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Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

Journal of business research, 2021-01, Vol.122, p.534-566

2021

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How to conduct a bibliometric analysis: An overview and guidelines

Journal of business research, 2021-09, Vol.133, p.285-296

2021

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The sharing economy: A marketing perspective

Australasian marketing journal, 2020-08, Vol.28 (3), p.4-13

Lim, Weng Marc

2020

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Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry

Journal of consumer behaviour, 2021-11, Vol.20 (6), p.1690-1694

Lim, Weng Marc

2021

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Challenger marketing

Industrial marketing management, 2020-01, Vol.84, p.342-345

Lim, Weng Marc

2020

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Alexa, what do we know about conversational commerce? Insights from a systematic literature review

Psychology & marketing, 2022-06, Vol.39 (6), p.1129-1155

2022

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Pro-active peer review for premier journals

Industrial marketing management, 2021-05, Vol.95, p.65-69

Lim, Weng Marc

2021

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Personalization in personalized marketing: Trends and ways forward

Psychology & marketing, 2022-08, Vol.39 (8), p.1529-1562

2022

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Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research

Journal of consumer behaviour, 2024-03, Vol.23 (2), p.299-320

Lim, Weng Marc

2024

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Antecedents and consequences of e-shopping: an integrated model

Internet research, 2015-04, Vol.25 (2), p.184-217

Lim, Weng Marc

2015

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Toward a theory of behavioral control

Journal of strategic marketing, 2023-01, Vol.31 (1), p.185-211

2023

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Toward a Theory of Social Influence in the New Normal

Activities, adaptation, & aging, 2022-01, Vol.46 (1), p.1-8

Lim, Weng Marc

2022

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Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

A marketing mix typology for integrated care: the 10 Ps

Understanding the selfie phenomenon: current insights and future research directions

Personnel Review at age 50: a retrospective using bibliometric analysis

Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing

Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying

Demystifying neuromarketing

COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives

Advancing knowledge through literature reviews: 'what', 'why', and 'how to contribute'

Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

In defense of challenger marketing

Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

How to conduct a bibliometric analysis: An overview and guidelines

The sharing economy: A marketing perspective

Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry

Challenger marketing

Alexa, what do we know about conversational commerce? Insights from a systematic literature review

Pro-active peer review for premier journals

Personalization in personalized marketing: Trends and ways forward

Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research

Antecedents and consequences of e-shopping: an integrated model

Toward a theory of behavioral control

Toward a Theory of Social Influence in the New Normal

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