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Keyword portfolio optimization in paid search advertising

European journal of operational research, 2022-12, Vol.303 (2), p.767-778

2022

Volltextzugriff (PDF)

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Journal of retailing, 2011-07, Vol.87, p.S29-S42

2011

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The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Journal of retailing, 2015-12, Vol.91 (4), p.569-585

2015

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Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms

Journal of marketing, 2017-03, Vol.81 (2), p.45-63

2017

Volltextzugriff (PDF)

COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis

The American behavioral scientist (Beverly Hills), 2021-06, Vol.65 (7), p.893-913

2021

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A Meta-Analysis of Marketing Communication Carryover Effects

Journal of marketing research, 2017-12, Vol.54 (6), p.990-1008

2017

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Personal Selling Elasticities: A Meta-Analysis

Journal of marketing research, 2010-10, Vol.47 (5), p.840-853

2010

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Retailing in the 21st Century: Current and Future Trends

2. Aufl., 2010

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Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

Journal of retailing, 2009-03, Vol.85 (1), p.71-83

2009

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Assessing sales contest effectiveness: the role of salesperson and sales district characteristics

Marketing letters, 2016-09, Vol.27 (3), p.589-602

2016

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Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application

Journal of marketing research, 2011-12, Vol.48 (6), p.929-943

2011

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The impact of retail store format on the satisfaction-loyalty link: An empirical investigation

Journal of business research, 2017-08, Vol.77, p.14-22

2017

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Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance

International journal of research in marketing, 2010-03, Vol.27 (1), p.58-68

2010

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Can crowdsourcing improve prediction accuracy in fashion retail buying?

Journal of retailing, 2024-06

2024

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Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research

Journal of retailing, 2022-03, Vol.98 (1), p.133-151

2022

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Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs

Journal of interactive marketing, 2012-02, Vol.26 (1), p.43-52

2012

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Uphill or Downhill? Locating the Firm on a Profit Function

Journal of marketing, 2007-04, Vol.71 (2), p.26-44

2007

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A Model of the Role of Free Drug Samples in Physicians' Prescription Decisions

Marketing letters, 2009-03, Vol.20 (1), p.15-29

2009

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Sales force modeling: State of the field and research agenda

Marketing letters, 2010-09, Vol.21 (3), p.255-272

2010

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Demand uncertainty and supplier's returns policies for a multi-store style-good retailer

European journal of operational research, 1999-06, Vol.115 (2), p.270-284

1999

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The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

Journal of marketing, 2001-10, Vol.65 (4), p.16-32

2001

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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Industrial marketing management, 2024-05, Vol.119, p.252-263

2024

Volltextzugriff (PDF)

Strategic information management in a distribution channel

Journal of retailing, 2019-03, Vol.95 (1), p.42-56

2019

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The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce

European journal of marketing, 2021-01, Vol.55 (2), p.363-384

2021

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Using Reader Preferences to Optimize News Content: A Method and a Case Study

International journal on media management (Saint Gall, Switzerland), 2014-01, Vol.16 (2), p.55-75

2014

Volltextzugriff (PDF)

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Keyword portfolio optimization in paid search advertising

Innovations in Shopper Marketing: Current Insights and Future Research Issues

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms

COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis

A Meta-Analysis of Marketing Communication Carryover Effects

Personal Selling Elasticities: A Meta-Analysis

Retailing in the 21st Century: Current and Future Trends

Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

Assessing sales contest effectiveness: the role of salesperson and sales district characteristics

Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application

The impact of retail store format on the satisfaction-loyalty link: An empirical investigation

Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance

Can crowdsourcing improve prediction accuracy in fashion retail buying?

Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research

Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs

Uphill or Downhill? Locating the Firm on a Profit Function

A Model of the Role of Free Drug Samples in Physicians' Prescription Decisions

Sales force modeling: State of the field and research agenda

Demand uncertainty and supplier's returns policies for a multi-store style-good retailer

The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Strategic information management in a distribution channel

The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce

Using Reader Preferences to Optimize News Content: A Method and a Case Study

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