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Flexible cutoff values for fit indices in the evaluation of structural equation models

Journal of the Academy of Marketing Science, 2018-11, Vol.46 (6), p.1148-1172

2018

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Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging

Food quality and preference, 2016-09, Vol.52, p.106-119

2016

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Consumer behavior in augmented shopping reality. A review, synthesis, and research agenda

Frontiers in virtual reality, 2022-10, Vol.3

2022

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How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness

Journal of public policy & marketing, 2015-04, Vol.34 (1), p.63-83

2015

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Catalytic Tar Conversion in Two Different Hot Syngas Cleaning Systems

Catalysts, 2021-10, Vol.11 (10), p.1231

2021

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Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions: When Dominance is a Liability and Prestige is an Asset

Journal of business ethics, 2024-09, Vol.194 (1), p.19-36

2024

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What we say = what we think? How implicit beliefs shape nascent entrepreneurial behavior

Journal of small business management, 2023-11, Vol.ahead-of-print (ahead-of-print), p.1-41

2023

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Does one rotten apple always spoil the barrel? The role of perceptions of empowerment when consumers observe destructive others in online co-creation activities

Journal of business research, 2022-11, Vol.152, p.436-446

2022

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Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?

Journal of retailing, 2016-12, Vol.92 (4), p.426-444

2016

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A tailored-fit model evaluation strategy for better decisions about structural equation models

Technological forecasting & social change, 2021-12, Vol.173, p.121142, Article 121142

2021

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When do materialistic consumers join commercial sharing systems

Journal of business research, 2016-10, Vol.69 (10), p.4215-4224

2016

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How rich is too rich? Visual design elements in digital marketing communications

International journal of research in marketing, 2022-03, Vol.39 (1), p.58-76

2022

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Taste lovers versus nutrition fact seekers: How health consciousness and self-efficacy determine the way consumers choose food products

Journal of consumer behaviour, 2012-07, Vol.11 (4), p.316-328

2012

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Nurture or nature? How organizational and individual factors drive corporate entrepreneurial projects

Journal of business research, 2022-02, Vol.140, p.155-169

2022

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The backfire effect of sustainable social cues. New evidence on social moral licensing

Ecological economics, 2022-05, Vol.195, p.107376, Article 107376

2022

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The Double-Edged Sword of Ethical Nudges: Does Inducing Hypocrisy Help or Hinder the Adoption of Pro-environmental Behaviors?

Journal of business ethics, 2020-01, Vol.161 (2), p.351-373

2020

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Accents in Business Communication: An integrative model and propositions for future research

Journal of consumer psychology, 2014-01, Vol.24 (1), p.137-158

2014

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The zero‐price effect in freemium business models: The moderating effects of free mentality and price–quality inference

Psychology & marketing, 2019-08, Vol.36 (8), p.773-790

2019

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Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond: Results from a cross-sectional study in 38 countries

Heliyon, 2023-11, Vol.9 (11), p.e21585-e21585, Article e21585

2023

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Indirect ways to foster healthier food consumption patterns: Health-supportive side effects of health-unrelated motives

Food quality and preference, 2017-04, Vol.57, p.54-68

2017

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Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors

Journal of business ethics, 2019-09, Vol.158 (3), p.659-677

2019

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Augmented reality-delivered product information at the point of sale: when information controllability backfires

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.743-776

2022

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When drivers become inhibitors of organic consumption: the need for a multistage view

Journal of the Academy of Marketing Science, 2021-11, Vol.49 (6), p.1151-1174

2021

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Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art

Journal für Betriebswirtschaft, 2011-11, Vol.61 (2-3), p.91-121

Mai, Robert

2011

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The double-edged sword of intricate idea enactment in product development

Journal of business research, 2021-08, Vol.132, p.392-402

2021

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Flexible cutoff values for fit indices in the evaluation of structural equation models

Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging

Consumer behavior in augmented shopping reality. A review, synthesis, and research agenda

How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness

Catalytic Tar Conversion in Two Different Hot Syngas Cleaning Systems

Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions: When Dominance is a Liability and Prestige is an Asset

What we say = what we think? How implicit beliefs shape nascent entrepreneurial behavior

Does one rotten apple always spoil the barrel? The role of perceptions of empowerment when consumers observe destructive others in online co-creation activities

Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?

A tailored-fit model evaluation strategy for better decisions about structural equation models

When do materialistic consumers join commercial sharing systems

How rich is too rich? Visual design elements in digital marketing communications

Taste lovers versus nutrition fact seekers: How health consciousness and self-efficacy determine the way consumers choose food products

Nurture or nature? How organizational and individual factors drive corporate entrepreneurial projects

The backfire effect of sustainable social cues. New evidence on social moral licensing

The Double-Edged Sword of Ethical Nudges: Does Inducing Hypocrisy Help or Hinder the Adoption of Pro-environmental Behaviors?

Accents in Business Communication: An integrative model and propositions for future research

The zero‐price effect in freemium business models: The moderating effects of free mentality and price–quality inference

Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond: Results from a cross-sectional study in 38 countries

Indirect ways to foster healthier food consumption patterns: Health-supportive side effects of health-unrelated motives

Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors

Augmented reality-delivered product information at the point of sale: when information controllability backfires

When drivers become inhibitors of organic consumption: the need for a multistage view

Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art

The double-edged sword of intricate idea enactment in product development

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