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Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...
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WOMEN TO WATCH CHINA; BERTILLA TEO
Advertising age, 2013-08, Vol.84 (29), p.14
2013
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WOMEN TO WATCH CHINA; SAN YIN MEI
Advertising age, 2013-08, Vol.84 (29), p.14
2013
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WOMEN TO WATCH CHINA; JUNE SEAH
Advertising age, 2013-08, Vol.84 (29), p.13
2013
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WOMEN TO WATCH CHINA; ESTHER YANG
Advertising age, 2013-08, Vol.84 (29), p.16
2013
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WOMEN TO WATCH CHINA; LIYA ZHANG
Advertising age, 2013-08, Vol.84 (29), p.16
2013
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CHINA'S WOMEN--TO-- WATCH; REBECCA IP
Advertising Age, 2012-07, Vol.83 (28), p.8
2012
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CHINA'S WOMEN--TO-- WATCH; SABRINA LEE
Advertising Age, 2012-07, Vol.83 (28), p.9
2012
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CHINA'S WOMEN--TO-- WATCH; VIVIAN CHEN
Advertising Age, 2012-07, Vol.83 (28), p.8
2012
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CHINA'S WOMEN--TO-- WATCH; ELAN SHOU
Advertising Age, 2012-07, Vol.83 (28), p.10
2012
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CHINA'S WOMEN--TO-- WATCH; MAY TSE WING YEE
Advertising Age, 2012-07, Vol.83 (28), p.10
2012
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What will Facebook find if it ventures into China? With so many savvy local clones of U.S. internet brands, it's a tough market for any newcomers
Advertising age, 2011-06, Vol.82 (24), p.12
2011
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Cheil struggles to escape from shadow of Samsung; Michael Kim on a mission to convince world that agency is more than an in-house shop
Advertising age, 2011-01, Vol.82 (5)
2011
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Burnett's behind new system to blunt counterfeiting in China; 1-Tag allows consumers to authenticate whether products are real or potentially hazardous ripoffs
Advertising age, 2011-01, Vol.82 (5)
2011
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In China, multinationals forgo adaptation for new-brand creation; Why global marketers such as Levi's, GM are developing specifically for needs and wants of Chinese consumers
Advertising age, 2011-01, Vol.82 (3)
2011
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THE WALMART OF CHINA? E-COMMERCE EXPLODES ON ALIBABA'S TAOBAO MALL; But real Walmart is making aggressive moves into country's online market
Advertising age, 2011-01, Vol.82 (3)
2011
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THE INFUENCERS; Sy Lau
Advertising age, 2011-01, Vol.82 (1)
2011
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Ad probe spotlights murky media practices in China; Hot competition, broad expansion and high stakes fuel illicit trading deals in $45B ad market
Advertising age, 2010-09, Vol.81 (33)
2010
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As Chinese youth head online, marketers follow with content; With TV inventory scarcer and rates up 20% to 40% this year, more brands are hoping their web videos will go viral in China
Advertising age, 2010-09, Vol.81 (32), p.6
2010
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Despite obvious obstacles, agency thrives in Iraq; Unlikely success of ad firm offers signs of economic recovery for war-torn region
Advertising age, 2010-07, Vol.81 (27), p.9
2010
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Break me off a piece of that soy-sauce bar; In Japan, Nestle Exec VP Takaoka's idea to add flavors to Kit Kat reaped sweet success. Can he do the same for Nescafe?
Advertising age, 2010-06, Vol.81 (24), p.14
2010
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JAPAN'S BEE TV GENERATES BIG BUZZ WITH PLATFORM THAT ONLY BROADCASTS SHOWS TO MOBILE PHONES; Advertisers once cool to idea give popular subscriber service a second look
Advertising age, 2010-06, Vol.81 (24), p.14
2010
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WOMEN TO WATCH; EMMA WALMSLEY
Advertising age, 2010-06, Vol.81 (23), p.24
2010
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Taking a spin around the China auto show; Beijing's huge car show, hike in ownership mark country's growing interest in industry
Advertising age, 2010-05, Vol.81 (18), p.17
2010
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Unilever puts in face time with the Chinese consumer; Ad Age tags along with Greater China Chairman Alan Jope as he examines the aspirations, buying habits of a middle-class family
Advertising age, 2010-03, Vol.81 (12), p.8
2010
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U.S. "overreaction' stirs empathy for Toyota at home; View from Japan: Public doesn't understand American response to recalls
Advertising age, 2010-03, Vol.81 (9), p.1
2010
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