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The evolution from brand equity to customer relationship equity to trust equity: the new challenge

International journal of business excellence, 2009, Vol.2 (3/4), p.257

Lundstrom, William J.

2009

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MBA Attitudes Toward Business: What We Don't Know Can Hurt Us or Help Us

Journal of education for business, 2011-03, Vol.86 (3), p.178-185

Lundstrom, William J.

2011

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Inter‐organizational relationship strategies and management styles in SMEs: The US‐China‐Russia study

Leadership & organization development journal, 2006-08, Vol.27 (6), p.428-448

2006

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Physicians' perceptions of pharmaceutical sales representatives: A model for analysing the customer relationship

Journal of medical marketing, 2004-01, Vol.4 (1), p.29-38

2004

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Social cause dissemination and feedback using multimedia and internet‐based techniques: the case for equality in education

Journal of public affairs, 2005-02, Vol.5 (1), p.66-70

2005

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The CRM-Physician Interface: Toward a Model of Physician Relationship Building

Journal of medical marketing, 2005-11, Vol.5 (4), p.316-323

2005

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Toward the development of an integrative framework of subsidiary success: A synthesis of the process and contingency models with the strategic reference points theory

Thunderbird international business review, 2006-11, Vol.48 (6), p.843-866

2006

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Internationalizing the Marketing Curriculum: The Professional Marketer's Perspective

Journal of marketing education, 1996-08, Vol.18 (2), p.5-16

1996

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Contemporary womens evaluation of female role portrayals in advertising

The Journal of consumer marketing, 1991-01, Vol.8 (1), p.15-28

1991

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Factors influencing Taiwanese consumer preference for foreign-made white goods: USA versus Japan

Asia Pacific journal of marketing and logistics, 1998-12, Vol.10 (3), p.5-29

1998

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Inter-organizational relationship strategies and management styles in SMEs

Leadership & organization development journal, 2006-08, Vol.27 (6), p.428-448

2006

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Interorganizational relationship strategies and management styles in SMEs

Leadership & organization development journal, 2006-08, Vol.27 (6), p.428-448

2006

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Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience

Journal of marketing management, 1999-07, Vol.15 (6), p.485-493

1999

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The International Business Research Agenda: Recommendations from Marketing Practitioners

Journal of teaching in international business, 1997-08, Vol.9 (2), p.17-30

1997

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Marketing Innovation — The CRM–physician interface: Toward a model of physician relationship building

Journal of medical marketing, 2005-11, Vol.5 (4), p.316-323

2005

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Market expansion strategy: development of a conceptual market expansion decision scorecard

Strategic change, 2003-08, Vol.12 (5), p.259-272

2003

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Male Sex Roles in Magazine Advertising, 1959-1979

Journal of communication, 1981-12, Vol.31 (4), p.52-57

1981

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Women in Advertisements: Retrospect and Prospect

Journal of advertising, 1979-07, Vol.8 (3), p.37-42

1979

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Customers' perceptions of the saleswoman: A study of personality, task and evaluative attributes by respondent location and gender

Journal of the Academy of Marketing Science, 1983-12, Vol.11 (1-2), p.114-122

1983

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Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction

Journal of Marketing Research, 1978-02, Vol.15 (1), p.167-167

Lundstrom, William J.

1978

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Sex Role Portrayals in Advertising

Journal of marketing, 1977-07, Vol.41 (3), p.72-79

1977

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A Gap Analysis of Professional and Academic Perceptions of the Importance of International Marketing Curriculum Content and Research Areas

Journal of marketing education, 1997-08, Vol.19 (2), p.16-25

1997

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The use of students as experimental subjects in marketing research

Journal of the Academy of Marketing Science, 1978-12, Vol.6 (1-2), p.114-125

1978

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An examination of the effects and countereffects of an organizational change effort

Human resource management, 1982-04, Vol.21 (1), p.30-34

1982

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Decision-Maker Characteristics and the Global Intensity of Professional Service Firms

Journal of transnational management development, 1999-05, Vol.4 (2), p.77-91

1999

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The evolution from brand equity to customer relationship equity to trust equity: the new challenge

MBA Attitudes Toward Business: What We Don't Know Can Hurt Us or Help Us

Inter‐organizational relationship strategies and management styles in SMEs: The US‐China‐Russia study

Physicians' perceptions of pharmaceutical sales representatives: A model for analysing the customer relationship

Social cause dissemination and feedback using multimedia and internet‐based techniques: the case for equality in education

The CRM-Physician Interface: Toward a Model of Physician Relationship Building

Toward the development of an integrative framework of subsidiary success: A synthesis of the process and contingency models with the strategic reference points theory

Internationalizing the Marketing Curriculum: The Professional Marketer's Perspective

Contemporary womens evaluation of female role portrayals in advertising

Factors influencing Taiwanese consumer preference for foreign-made white goods: USA versus Japan

Inter-organizational relationship strategies and management styles in SMEs

Interorganizational relationship strategies and management styles in SMEs

Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience

The International Business Research Agenda: Recommendations from Marketing Practitioners

Marketing Innovation — The CRM–physician interface: Toward a model of physician relationship building

Market expansion strategy: development of a conceptual market expansion decision scorecard

Male Sex Roles in Magazine Advertising, 1959-1979

Women in Advertisements: Retrospect and Prospect

Customers' perceptions of the saleswoman: A study of personality, task and evaluative attributes by respondent location and gender

Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction

Sex Role Portrayals in Advertising

A Gap Analysis of Professional and Academic Perceptions of the Importance of International Marketing Curriculum Content and Research Areas

The use of students as experimental subjects in marketing research

An examination of the effects and countereffects of an organizational change effort

Decision-Maker Characteristics and the Global Intensity of Professional Service Firms

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