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Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand‐Mediated Moral Conflict

The Journal of consumer research, 2010-04, Vol.36 (6), p.1016-1032

2010

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Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis

The Journal of consumer research, 2015-06, Vol.42 (1), p.109-129

LUEDICKE, MARIUS K.

2015

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Almost Equal: Consumption under Fragmented Stigma

The Journal of consumer research, 2022-10, Vol.49 (3), p.409-429

2022

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Why Online Consumption Communities Brutalize

The Journal of consumer research, 2024-04

2024

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Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme

Long range planning, 2017-06, Vol.50 (3), p.371-384

2017

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Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace

The Journal of consumer research, 2021-12, Vol.48 (4), p.731-751

2021

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Doing well while doing good? An integrative review of marketing criticism and response

Journal of business research, 2015-12, Vol.68 (12), p.2452-2463

2015

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Consumer acculturation theory: (crossing) conceptual boundaries

Consumption, markets and culture, 2011-09, Vol.14 (3), p.223-244

Luedicke, Marius K.

2011

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How globalization affects consumers: Insights from 30 years of CCT globalization research

Marketing theory, 2020-09, Vol.20 (3), p.273-298

2020

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Conflict Culture and Conflict Management in Consumption Communities

Psychology & marketing, 2015-03, Vol.32 (3), p.265-284

2015

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The Throwaway Society: a Look in the Back Mirror

Journal of consumer policy, 2018-03, Vol.41 (1), p.83-87

2018

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Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Journal of public policy & marketing, 2016-09, Vol.35 (2), p.185-197

2016

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From Marketing Ideology to Branding Ideology

Journal of Macromarketing, 2013-03, Vol.33 (1), p.58-66

2013

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Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research

The Journal of consumer research, 2024-08

2024

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Protest Rhetoric’s Appeal: How Brands as Moral Entrepreneurs Recruit the Media into Moral Struggles

Research in the sociology of organizations, 2019, Vol.63, p.151-166

2019

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Consumers' Controversies about Consumption: A Preliminary Model

Marketing, 2011-01, Vol.33 (1), p.46-56

Luedicke, Marius K.

2011

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Can Brands Make Us Happy? a Research Framework For the Study of Brands and Their Effects on Happiness

Advances in Consumer Research, 2009, Vol.36, p.308

2009

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Consumers' Controversies about Consumption

Marketing (Munich), 2011-03, Vol.33 (1), p.46-56

2011

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How Brands Enchant: Insights from Observing Community Driven Brand Creation

Advances in Consumer Research, 2008, Vol.35, p.359

2008

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Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Journal of public policy & marketing, 2017-04, Vol.36 (1)

2017

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Consumers' Controversies about Consumption

Marketing (Munich), 2011, Vol.33 (1), p.46-56

Luedicke, Marius K.

2011

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Social Conflict and Consumption: a Meta-Analytical Perspective

Advances in Consumer Research, 2013, Vol.41, p.1

2013

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The unfaithful brand: When flirting with new customer segments, make sure you are not already married

Strong Brands, Strong Relationships, 2015, p.203-215

2015

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Host Culture Responses to Brand-Related Acculturation: Legitimation Struggles Between German and Turkish Bmw Owners in Germany

Advances in Consumer Research, 2009, Vol.36, p.135

2009

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Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community

Advances in Consumer Research, 2006, Vol.33, p.486

Leudicke, Marius K

2006

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Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand‐Mediated Moral Conflict

Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis

Almost Equal: Consumption under Fragmented Stigma

Why Online Consumption Communities Brutalize

Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme

Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace

Doing well while doing good? An integrative review of marketing criticism and response

Consumer acculturation theory: (crossing) conceptual boundaries

How globalization affects consumers: Insights from 30 years of CCT globalization research

Conflict Culture and Conflict Management in Consumption Communities

The Throwaway Society: a Look in the Back Mirror

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

From Marketing Ideology to Branding Ideology

Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research

Protest Rhetoric’s Appeal: How Brands as Moral Entrepreneurs Recruit the Media into Moral Struggles

Consumers' Controversies about Consumption: A Preliminary Model

Can Brands Make Us Happy? a Research Framework For the Study of Brands and Their Effects on Happiness

Consumers' Controversies about Consumption

How Brands Enchant: Insights from Observing Community Driven Brand Creation

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Consumers' Controversies about Consumption

Social Conflict and Consumption: a Meta-Analytical Perspective

The unfaithful brand: When flirting with new customer segments, make sure you are not already married

Host Culture Responses to Brand-Related Acculturation: Legitimation Struggles Between German and Turkish Bmw Owners in Germany

Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community

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