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Is Nestlé a Lady? The Feminine Brand Name Advantage

Journal of marketing, 2021-11, Vol.85 (6), p.101-117

2021

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Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of business ethics, 2018-09, Vol.152 (1), p.103-122

2018

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The Routledge Companion to Consumer Behavior

1st, 2018

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Phonetic Symbolism and Brand Name Preference

The Journal of consumer research, 2007-10, Vol.34 (3), p.406-414

2007

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An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Journal of business ethics, 2018-07, Vol.150 (4), p.1173-1186

2018

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COVID‐19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes

Journal of consumer psychology, 2022-04, Vol.32 (2), p.316-325

2022

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Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

Journal of business research, 2013-08, Vol.66 (8), p.1179-1185

2013

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Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers

Journal of business research, 2016-12, Vol.69 (12), p.5785-5792

2016

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Grammatical Gender and Anthropomorphism: "It" Depends on the Language

Journal of personality and social psychology, 2022-09, Vol.123 (3), p.503-517

2022

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Real Men Don’t Buy “Mrs. Clean”: Gender Bias in Gendered Brands

Journal of the Association for Consumer Research, 2021-04, Vol.6 (2), p.211-222

2021

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The Development of Consumer‐Based Consumption Constellations in Children

The Journal of consumer research, 2010-02, Vol.36 (5), p.757-777

2010

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RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering

Journal of marketing research, 2023-02, Vol.60 (1), p.NP1-NP18

2023

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Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation

Journal of business research, 2016-03, Vol.69 (3), p.1182-1189

2016

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Examining children's preference for phonetically manipulated brand names across two English accent groups

International journal of research in marketing, 2014-03, Vol.31 (1), p.122-124

2014

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Phonetic symbolism and children's brand name preferences

The Journal of consumer marketing, 2011-11, Vol.28 (7), p.516-523

2011

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Consuming in response to loneliness: Bright side and dark side effects

Current opinion in psychology, 2022-08, Vol.46, p.101329, Article 101329

2022

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The Effects of Social Media Consumption on Adolescent Psychological Well-Being

Journal of the Association for Consumer Research, 2024-04, Vol.9 (2), p.119-130

2024

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Nonmonetary and nonreciprocal freecycling: Motivations for participating in online alternative giving communities

Journal of consumer behaviour, 2020-07, Vol.19 (4), p.339-350

2020

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Identity-based motivations and anticipated reckoning: Contributions to gift-giving theory from an identity-stripping context

Journal of consumer psychology, 2015-07, Vol.25 (3), p.431-448

2015

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Editorial: Perspectives on Psychological Science—A Key Journal to Foster the Quality of Research

Perspectives on psychological science, 2022-01, Vol.17 (1), p.3-5

2022

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Materialism: the good, the bad, and the ugly

Journal of marketing management, 2014-01, Vol.30 (17-18), p.1858-1881

2014

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Can the youth materialism scale be used across different countries and cultures?

International journal of market research, 2021-05, Vol.63 (3), p.317-334

2021

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Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Marketing letters, 2017-12, Vol.28 (4), p.565-577

2017

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Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver’s Perspective

The Journal of consumer research, 2004-03, Vol.30 (4), p.547-558

2004

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The Relation Between Script Complexity and Commercial Memorability

Journal of advertising, 2006-10, Vol.35 (3), p.7-15

Lowrey, Tina M.

2006

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Is Nestlé a Lady? The Feminine Brand Name Advantage

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

The Routledge Companion to Consumer Behavior

Phonetic Symbolism and Brand Name Preference

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

COVID‐19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes

Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers

Grammatical Gender and Anthropomorphism: "It" Depends on the Language

Real Men Don’t Buy “Mrs. Clean”: Gender Bias in Gendered Brands

The Development of Consumer‐Based Consumption Constellations in Children

RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering

Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation

Examining children's preference for phonetically manipulated brand names across two English accent groups

Phonetic symbolism and children's brand name preferences

Consuming in response to loneliness: Bright side and dark side effects

The Effects of Social Media Consumption on Adolescent Psychological Well-Being

Nonmonetary and nonreciprocal freecycling: Motivations for participating in online alternative giving communities

Identity-based motivations and anticipated reckoning: Contributions to gift-giving theory from an identity-stripping context

Editorial: Perspectives on Psychological Science—A Key Journal to Foster the Quality of Research

Materialism: the good, the bad, and the ugly

Can the youth materialism scale be used across different countries and cultures?

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver’s Perspective

The Relation Between Script Complexity and Commercial Memorability

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