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The measurement and dimensionality of brand associations

The journal of product & brand management, 2000-11, Vol.9 (6), p.350-370

2000

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Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness

Journal of world business : JWB, 2011, Vol.46 (1), p.104-115

2011

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Formal and informal management control combinations in sales organizations: The impact on salesperson consequences

Journal of business research, 2004-03, Vol.57 (3), p.241-248

2004

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Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity

Journal of the Academy of Marketing Science, 2001, Vol.29 (1), p.70-88

2001

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Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Journal of marketing research, 1994-05, Vol.31 (2), p.173

1994

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Examining the effectiveness of sales management control practices in developing countries

Journal of world business : JWB, 2004-08, Vol.39 (3), p.255-267

2004

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The Role of Satisfaction with Territory Design on the Motivation, Attitudes, and Work Outcomes of Salespeople

Journal of the Academy of Marketing Science, 2001-04, Vol.29 (2), p.165-178

2001

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Globalization of the Sales Organization: Management Control and Its Consequences

Organizational dynamics, 2006-08, Vol.35 (3), p.291

2006

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Advertising vs sales promotion: a brand management perspective

The journal of product & brand management, 2000-11, Vol.9 (6), p.389-414

2000

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Consequences of Sales Management's Behavior- and Compensation-Based Control Strategies in Developing Countries

Journal of international marketing (East Lansing, Mich.), 2004-01, Vol.12 (3), p.30-57

2004

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Formal and informal management control combinations in sales organizations

Journal of business research, 2004-03, Vol.57 (3), p.241-248

2004

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The innovation challenges of proactive cannibalisation and discontinuous technology

European business review, 2002-08, Vol.14 (4), p.257-267

2002

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Correlates of Integrated Marketing Communications

Journal of advertising research, 2000-05, Vol.40 (3), p.27-39

Low, George S.

2000

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Antecedents and consequences of salesperson burnout

European journal of marketing, 2001-06, Vol.35 (5/6), p.587-611

2001

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Technical research note: The effect of double deals on consumer attitudes

Journal of retailing, 1993-12, Vol.69 (4), p.453-466

1993

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Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Journal of marketing research, 1994-05, Vol.31 (2), p.173-190

1994

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Setting advertising and promotion budgets in multi-brand companies

Journal of advertising research, 1999-01, Vol.39 (1), p.67

1999

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Globalization of the Sales Organization

Organizational dynamics, 2006, Vol.35 (3), p.291-303

2006

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The Control Factor

Marketing management (Chicago, Ill.), 2004-01, Vol.13 (1), p.38

2004

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U.S. sales incentives won't work overseas

Marketing News, 2004-09, Vol.38 (15), p.66

2004

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Escaping the catch-22 of trade promotion spending

Marketing management (Chicago, Ill.), 1993-01, Vol.2 (2), p.30

1993

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Transcatheter Aortic-Valve Replacement with a Self-Expanding Valve in Low-Risk Patients

The New England journal of medicine, 2019-05, Vol.380 (18), p.1706-1715

2019

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Learning For Life: Politics and Progress in Recurrent Education: Adult Education and Cultural

The Times Educational Supplement, 1989 (3798), p.B7

1989

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The Interaction of the F-Like Plasmid-Encoded TraN Isoforms with Their Cognate Outer Membrane Receptors

Journal of bacteriology, 2023-04, Vol.205 (4), p.e0006123-e0006123

2023

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Anisotropic 2D Materials for Tunable Hyperbolic Plasmonics

Physical review letters, 2016-02, Vol.116 (6), p.066804-066804, Article 066804

2016

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The measurement and dimensionality of brand associations

Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness

Formal and informal management control combinations in sales organizations: The impact on salesperson consequences

Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Examining the effectiveness of sales management control practices in developing countries

The Role of Satisfaction with Territory Design on the Motivation, Attitudes, and Work Outcomes of Salespeople

Globalization of the Sales Organization: Management Control and Its Consequences

Advertising vs sales promotion: a brand management perspective

Consequences of Sales Management's Behavior- and Compensation-Based Control Strategies in Developing Countries

Formal and informal management control combinations in sales organizations

The innovation challenges of proactive cannibalisation and discontinuous technology

Correlates of Integrated Marketing Communications

Antecedents and consequences of salesperson burnout

Technical research note: The effect of double deals on consumer attitudes

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Setting advertising and promotion budgets in multi-brand companies

Globalization of the Sales Organization

The Control Factor

U.S. sales incentives won't work overseas

Escaping the catch-22 of trade promotion spending

Transcatheter Aortic-Valve Replacement with a Self-Expanding Valve in Low-Risk Patients

Learning For Life: Politics and Progress in Recurrent Education: Adult Education and Cultural

The Interaction of the F-Like Plasmid-Encoded TraN Isoforms with Their Cognate Outer Membrane Receptors

Anisotropic 2D Materials for Tunable Hyperbolic Plasmonics

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