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Interfirm networks, social capital, and knowledge flow

Journal of knowledge management, 2008-07, Vol.12 (4), p.86-100

2008

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Outside-in marketing capability and firm performance

Industrial marketing management, 2018-11, Vol.75, p.37-54

2018

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The Right Sensory Mix: Targeting Consumer Product Development Scientifically

The journal of product & brand management, 2012-09, Vol.21 (6), p.486-486

2012

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Do well, do good, and know your audience: the double-edged sword of values-based CSR communication

The journal of brand management, 2022-11, Vol.29 (6), p.598-614

2022

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What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

The journal of product & brand management, 2013-09, Vol.22 (5/6), p.429-430

2013

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Divide and prosper? When partitioned prices make sense

The journal of product & brand management, 2012-01, Vol.21 (1), p.61-67

Love, Edwin

2012

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The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

The journal of product & brand management, 2010-11, Vol.19 (7), p.518-518

2010

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Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities

Advances in Consumer Research, 2021, Vol.49, p.476-477

2021

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Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty

Marketing letters, 2016-12, Vol.27 (4), p.661-674

2016

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Construal based marketing tactics for high quality versus low price market segments

The journal of product & brand management, 2015-04, Vol.24 (2), p.172-181

2015

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Volcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class

Marketing education review, 2012-04, Vol.22 (1), p.27-32

2012

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The Influence of a Maximizing versus Satisficing Orientation on the Evaluation of Desirability and Feasibility Attributes

Advances in Consumer Research, 2015, Vol.43, p.559-559

2015

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New product pricing strategy under customer asymmetric anchoring

International journal of research in marketing, 2011-12, Vol.28 (4), p.309-318

2011

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Choice Behavior of Maximizers and Satisficers When Alternatives Are Priced Using Non-Monetary Points

Advances in Consumer Research, 2010, Vol.37, p.816

2010

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Regulatory focus as a determinant of brand value

The journal of product & brand management, 2010-11, Vol.19 (7), p.512-517

2010

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Teaching User-Centered Design in New Product Marketing

Marketing education review, 2011-04, Vol.21 (1), p.29-34

2011

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Innovation in context: The effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance on new features

Love, Edwin

2008

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Quantitative Early-Phase User Research Methods: Hard Data for Initial Product Design

Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008), 2008, p.37-37

2008

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Consumer Usage of a Digital Memory Device Prototype

2010 43rd Hawaii International Conference on System Sciences, 2010, p.1-8

2010

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Quantitative Evaluation of Personas as Information

Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 2008-09, Vol.52 (16), p.1107-1111

2008

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Generation of Symmetrical Patterns Based on Text and Colour

Computational Science and Its Applications — ICCSA 2003, p.609-619

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Product interest and engagement scale, beta (pies-beta): initial development

CHI '09 Extended Abstracts on Human Factors in Computing Systems, 2009, p.3913-3918

2009

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MARKETING EDUCATION FOR SUSTAINABILITY

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 2015, p.108-108

2015

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EMERGING OPPORTUNITIES FOR TEACHING AND RESEARCH IN VIRTUAL WORLDS

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference, 2015, p.190-190

2015

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Coloured text pixel with tile based methods for computer graphics studies of symmetric patterns

Proceedings. International Conference on Computer Graphics, Imaging and Visualization, 2004. CGIV 2004, 2004, p.171-176

2004

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Interfirm networks, social capital, and knowledge flow

Outside-in marketing capability and firm performance

The Right Sensory Mix: Targeting Consumer Product Development Scientifically

Do well, do good, and know your audience: the double-edged sword of values-based CSR communication

What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

Divide and prosper? When partitioned prices make sense

The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities

Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty

Construal based marketing tactics for high quality versus low price market segments

Volcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class

The Influence of a Maximizing versus Satisficing Orientation on the Evaluation of Desirability and Feasibility Attributes

New product pricing strategy under customer asymmetric anchoring

Choice Behavior of Maximizers and Satisficers When Alternatives Are Priced Using Non-Monetary Points

Regulatory focus as a determinant of brand value

Teaching User-Centered Design in New Product Marketing

Innovation in context: The effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance on new features

Quantitative Early-Phase User Research Methods: Hard Data for Initial Product Design

Consumer Usage of a Digital Memory Device Prototype

Quantitative Evaluation of Personas as Information

Generation of Symmetrical Patterns Based on Text and Colour

Product interest and engagement scale, beta (pies-beta): initial development

MARKETING EDUCATION FOR SUSTAINABILITY

EMERGING OPPORTUNITIES FOR TEACHING AND RESEARCH IN VIRTUAL WORLDS

Coloured text pixel with tile based methods for computer graphics studies of symmetric patterns

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