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The B2B Knowledge Gap

International journal of research in marketing, 2016-09, Vol.33 (3), p.543-556

Lilien, Gary L.

2016

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Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Journal of marketing, 2002-07, Vol.66 (3), p.47-60

2002

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Performance Assessment of the Lead User Idea-Generation Process for New Product Development

Management science, 2002-08, Vol.48 (8), p.1042-1059

2002

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Supplier-Selected Referrals

Journal of marketing, 2014-03, Vol.78 (2), p.34-51

2014

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Handbook of Business-to-Business Marketing

1, 2012

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Should Firms Spend More on Research and Development and Advertising During Recessions?

Journal of marketing, 2011-05, Vol.75 (3), p.49-65

2011

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Bridging the Academic-Practitioner Divide in Marketing Decision Models

Journal of marketing, 2011-07, Vol.75 (4), p.196-210

Lilien, Gary L.

2011

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Medical Innovation revisited: Social contagion versus marketing effort

The American journal of sociology, 2001-03, Vol.106 (5), p.1409-1435

2001

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First in, First out? The Effects of Network Externalities on Pioneer Survival

Journal of marketing, 2004-01, Vol.68 (1), p.41-58

2004

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The Total Product Design Concept and an Application to the Auto Market

The Journal of product innovation management, 2012-12, Vol.29 (S1), p.3-20

2012

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Purchasing Managers' Perceived Bias in Supplier-Selected Referrals

The journal of supply chain management, 2013-10, Vol.49 (4), p.81-95

2013

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Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

Journal of marketing, 2019-01, Vol.83 (1), p.108-132

2019

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Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Management science, 2006-07, Vol.52 (7), p.1043-1056

2006

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Performance implications of deploying marketing analytics

International journal of research in marketing, 2013-06, Vol.30 (2), p.114-128

2013

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Horizontal Referrals in B2B Markets

Journal of marketing research, 2024-02, Vol.61 (1), p.143-164

2024

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Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

Journal of marketing research, 2019-08, Vol.56 (4), p.691-707

2019

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The Emergence of Dominant Designs

Journal of marketing, 2006-04, Vol.70 (2), p.1-17

2006

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Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls

Journal of marketing, 2014-05, Vol.78 (3), p.1-19

2014

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Perspectives on university research centers: lessons from the ISBM

Journal of the Academy of Marketing Science, 2017-07, Vol.45 (4), p.459-460

Lilien, Gary L.

2017

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Do Retailers Benefit from Deploying Customer Analytics?

Journal of retailing, 2014-12, Vol.90 (4), p.587-593

2014

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Turning adversity into advantage: Does proactive marketing during a recession pay off?

International journal of research in marketing, 2005-06, Vol.22 (2), p.109-125

2005

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Contribution of PET imaging to the initial staging and prognosis of patients with Hodgkin's disease

Annals of oncology, 2004-11, Vol.15 (11), p.1699-1704

2004

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The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

Journal of marketing, 2013-01, Vol.77 (1), p.52-67

2013

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Breech delivery, rupture of Batson's plexus, T8 epidural hematoma, and paraplegia

Journal of neonatal-perinatal medicine, 2019, Vol.12 (3), p.325-331

2019

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Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses

Journal of marketing research, 2002-11, Vol.39 (4), p.469-478

2002

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The B2B Knowledge Gap

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Performance Assessment of the Lead User Idea-Generation Process for New Product Development

Supplier-Selected Referrals

Handbook of Business-to-Business Marketing

Should Firms Spend More on Research and Development and Advertising During Recessions?

Bridging the Academic-Practitioner Divide in Marketing Decision Models

Medical Innovation revisited: Social contagion versus marketing effort

First in, First out? The Effects of Network Externalities on Pioneer Survival

The Total Product Design Concept and an Application to the Auto Market

Purchasing Managers' Perceived Bias in Supplier-Selected Referrals

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Performance implications of deploying marketing analytics

Horizontal Referrals in B2B Markets

Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

The Emergence of Dominant Designs

Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls

Perspectives on university research centers: lessons from the ISBM

Do Retailers Benefit from Deploying Customer Analytics?

Turning adversity into advantage: Does proactive marketing during a recession pay off?

Contribution of PET imaging to the initial staging and prognosis of patients with Hodgkin's disease

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

Breech delivery, rupture of Batson's plexus, T8 epidural hematoma, and paraplegia

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses

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