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Why are you telling me this? An examination into negative consumer reviews on the Web

Journal of interactive marketing, 2007, Vol.21 (4), p.76-94

2007

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The Language of Branding: Theory, Strategies, and Tactics

1, 2018

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The language of branding: theories, strategies and tactics

2017

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How cultural differences in uncertainty avoidance affect product perceptions

International marketing review, 2007-06, Vol.24 (3), p.330-349

2007

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Brand linguistics: A theory-driven framework for the study of language in branding

International journal of research in marketing, 2017-06, Vol.34 (2), p.572-591

2017

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Positive marketing: Introduction to the special section

Journal of business research, 2015-12, Vol.68 (12), p.2443-2445

2015

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Made in China but sold at FAO Schwarz: country-of-origin effect and trusting beliefs

International marketing review, 2011-01, Vol.28 (1), p.102-126

2011

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Bridging marketing's intentions and consumer perceptions

The Journal of consumer marketing, 2013-10, Vol.30 (7), p.544-552

2013

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Sound symbolism effects across languages: Implications for global brand names

International journal of research in marketing, 2012-09, Vol.29 (3), p.275-279

2012

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Consumer politeness and complaining behavior

The Journal of services marketing, 2006-02, Vol.20 (2), p.92-100

Lerman, Dawn

2006

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Does brand spelling influence memory? The case of auditorily presented brand names

Journal of consumer psychology, 2013-01, Vol.23 (1), p.36-48

2013

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The brand language brief: A pillar of sound brand strategy

Journal of brand strategy, 2019-01, Vol.8 (3), p.265-281

2019

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The language of consumers: theory, strategies, and tactics

2017

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A theory-based measure of acculturation: The shortened cultural life style inventory

Journal of business research, 2009-04, Vol.62 (4), p.399-406

2009

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The Things We Love: How Our Passions Connect Us and Make Us Who We Are

Advertising & society quarterly, 2023-03, Vol.24 (1)

2023

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Does brand spelling influence memory? The case of auditorily presented

Journal of consumer psychology, 2013-01, Vol.23 (1), p.36-48

2013

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Consumer evaluations of price discounts in foreign currencies

The journal of product & brand management, 2003-09, Vol.12 (5), p.307-321

2003

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Author Meets Critics: Brands and Cultural Analysis

Advertising & society quarterly, 2020-06, Vol.21 (2)

2020

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Author Meets Critics: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Advertising & society quarterly, 2021-06, Vol.22 (2)

2021

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Author Meets Critics: The Language of Branding: Theory, Strategies, and Tactics

Advertising & society quarterly, 2019, Vol.20 (1)

2019

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Italians and the Euro: The Impact of Time on Consumer Adjustment Strategies

Journal of Euro-marketing, 2012-01, Vol.13 (2-3), p.107-123

2012

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Little Emperors grown up: a case study of cosmetic usage

Young consumers, 2009-06, Vol.10 (2), p.110-119

2009

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Consumer Memory For Easy-To-Pronounce Non-Word Brand Names: the Effect of Attitudes

Advances in Consumer Research, 2011, Vol.38, p.1

2011

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Recall and recognition of brand names: A comparison of word and nonword name types

Psychology & marketing, 2002-07, Vol.19 (7-8), p.621-639

2002

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Structural Constraints in Code‐Switched Advertising

The Journal of consumer research, 2005-12, Vol.32 (3), p.416-423

2005

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Why are you telling me this? An examination into negative consumer reviews on the Web

The Language of Branding: Theory, Strategies, and Tactics

The language of branding: theories, strategies and tactics

How cultural differences in uncertainty avoidance affect product perceptions

Brand linguistics: A theory-driven framework for the study of language in branding

Positive marketing: Introduction to the special section

Made in China but sold at FAO Schwarz: country-of-origin effect and trusting beliefs

Bridging marketing's intentions and consumer perceptions

Sound symbolism effects across languages: Implications for global brand names

Consumer politeness and complaining behavior

Does brand spelling influence memory? The case of auditorily presented brand names

The brand language brief: A pillar of sound brand strategy

The language of consumers: theory, strategies, and tactics

A theory-based measure of acculturation: The shortened cultural life style inventory

The Things We Love: How Our Passions Connect Us and Make Us Who We Are

Does brand spelling influence memory? The case of auditorily presented

Consumer evaluations of price discounts in foreign currencies

Author Meets Critics: Brands and Cultural Analysis

Author Meets Critics: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Author Meets Critics: The Language of Branding: Theory, Strategies, and Tactics

Italians and the Euro: The Impact of Time on Consumer Adjustment Strategies

Little Emperors grown up: a case study of cosmetic usage

Consumer Memory For Easy-To-Pronounce Non-Word Brand Names: the Effect of Attitudes

Recall and recognition of brand names: A comparison of word and nonword name types

Structural Constraints in Code‐Switched Advertising

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