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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70

2021

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Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces

Journal of business ethics, 2017-02, Vol.140 (3), p.585-607

2017

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Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus

Psychology & marketing, 2023-01, Vol.40 (1), p.124-145

2023

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External Determinants and Financial Outcomes of an Eco-friendly Orientation in Smaller Manufacturing Firms

Journal of small business management, 2016-01, Vol.54 (1), p.5-25

2016

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Assessing Performance Outcomes in Marketing

Journal of marketing, 2016-03, Vol.80 (2), p.1-20

2016

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Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Tourism management (1982), 2013-04, Vol.35, p.94-110

2013

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Exploring frontline employee-customer linkages: a psychological contract perspective

International journal of human resource management, 2022-04, Vol.33 (9), p.1848-1885

2022

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The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy

Journal of business ethics, 2021-03, Vol.169 (3), p.557-577

2021

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Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy

Tourism management (1982), 2015-10, Vol.50, p.268-280

2015

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Drivers, outcomes, and moderators of consumer intention to buy organic goods: Meta-analysis, implications, and future agenda

Journal of business research, 2022-11, Vol.151, p.339-354

2022

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Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Journal of marketing management, 2010-01, Vol.26 (13-14), p.1319-1344

2010

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Research on country-of-origin perceptions: review, critical assessment, and the path forward

Journal of international business studies, 2024-04, Vol.55 (3), p.285-302

2024

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Researching the Green Practices of Smaller Service Firms: A Theoretical, Methodological, and Empirical Assessment

Journal of small business management, 2015-10, Vol.53 (4), p.1264-1288

2015

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National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance

Journal of international marketing (East Lansing, Mich.), 2011-01, Vol.19 (2), p.1-29

2011

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Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

Journal of business ethics, 2013-02, Vol.112 (3), p.397-415

2013

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Research into environmental marketing management: a bibliographic analysis

European journal of marketing, 2011-01, Vol.45 (1/2), p.68-103

2011

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Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects

Psychology & marketing, 2015-06, Vol.32 (6), p.635-650

2015

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Antecedents and Outcomes of Exporter–Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research

Journal of international marketing (East Lansing, Mich.), 2014-01, Vol.22 (2), p.21-46

2014

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Applying the reduce, reuse, and recycle principle in the hospitality sector: Its antecedents and performance implications

Business strategy and the environment, 2021-11, Vol.30 (7), p.3394-3410

2021

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Hindrances and outcomes of social bonding in exporter-importer relationships: The moderating role of formal contracting and ethical climate

Industrial marketing management, 2023-10, Vol.114, p.1-13

2023

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Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs

The Journal of product innovation management, 2019-11, Vol.36 (6), p.824-847

2019

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Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

Journal of international marketing (East Lansing, Mich.), 2019-06, Vol.27 (2), p.76-96

2019

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Evaluating the green advertising practices of international firms: a trend analysis

International marketing review, 2011-01, Vol.28 (1), p.6-33

2011

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Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships

Industrial marketing management, 2008, Vol.37 (1), p.92-103

2008

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The power roots and drivers of infidelity in international business relationships

Industrial marketing management, 2019-04, Vol.78, p.198-212

2019

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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces

Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus

External Determinants and Financial Outcomes of an Eco-friendly Orientation in Smaller Manufacturing Firms

Assessing Performance Outcomes in Marketing

Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Exploring frontline employee-customer linkages: a psychological contract perspective

The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy

Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy

Drivers, outcomes, and moderators of consumer intention to buy organic goods: Meta-analysis, implications, and future agenda

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Research on country-of-origin perceptions: review, critical assessment, and the path forward

Researching the Green Practices of Smaller Service Firms: A Theoretical, Methodological, and Empirical Assessment

National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance

Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

Research into environmental marketing management: a bibliographic analysis

Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects

Antecedents and Outcomes of Exporter–Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research

Applying the reduce, reuse, and recycle principle in the hospitality sector: Its antecedents and performance implications

Hindrances and outcomes of social bonding in exporter-importer relationships: The moderating role of formal contracting and ethical climate

Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs

Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

Evaluating the green advertising practices of international firms: a trend analysis

Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships

The power roots and drivers of infidelity in international business relationships

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