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Gray Shades of Green: Causes and Consequences of Green Skepticism

Journal of business ethics, 2017-08, Vol.144 (2), p.401-415

2017

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When consumers doubt, Watch out! The role of CSR skepticism

Journal of business research, 2013-10, Vol.66 (10), p.1831-1838

2013

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Sustainable Export Marketing Strategy Fit and Performance

Journal of international marketing (East Lansing, Mich.), 2014-01, Vol.22 (4), p.44-66

2014

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Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis

Journal of business research, 2014-09, Vol.67 (9), p.1796-1805

2014

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Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships

Industrial marketing management, 2008, Vol.37 (1), p.92-103

2008

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Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Tourism management (1982), 2013-04, Vol.35, p.94-110

2013

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Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

Journal of the Academy of Marketing Science, 2016-11, Vol.44 (6), p.660-684

2016

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Business model innovation and export performance

Journal of international business studies, 2023-08

2023

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Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance

International business review, 2013-02, Vol.22 (1), p.156-173

2013

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“Greening” the marketing mix: do firms do it and does it pay off?

Journal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.151-170

2013

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Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy

Tourism management (1982), 2015-10, Vol.50, p.268-280

2015

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Research into environmental marketing management: a bibliographic analysis

European journal of marketing, 2011-01, Vol.45 (1/2), p.68-103

2011

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Global marketing in business-to-business contexts: Challenges, developments, and opportunities

Industrial marketing management, 2019-04, Vol.78, p.102-107

2019

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Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

Journal of business ethics, 2013-02, Vol.112 (3), p.397-415

2013

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Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination

Journal of international marketing (East Lansing, Mich.), 2022-12, Vol.30 (4), p.78-104

2022

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Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Journal of marketing management, 2010-01, Vol.26 (13-14), p.1319-1344

2010

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Evaluating the green advertising practices of international firms: a trend analysis

International marketing review, 2011-01, Vol.28 (1), p.6-33

2011

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Pathways to Civic Engagement with Big Social Issues: An Integrated Approach

Journal of business ethics, 2020-06, Vol.164 (2), p.261-285

2020

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Interpersonal Factors as Drivers of Quality and Performance in Western-Hong Kong Interorganizational Business Relationships

Journal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (1), p.23-49

2015

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Drivers and outcomes of importer adaptation in international buyer–seller relationships

Journal of world business : JWB, 2011-10, Vol.46 (4), p.527-543

2011

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Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence

Journal of international marketing (East Lansing, Mich.), 2019-06, Vol.27 (2), p.56-75

2019

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Assessing the greenness of environmental advertising claims made by multinational industrial firms

Industrial marketing management, 2014-05, Vol.43 (4), p.671-684

2014

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Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

European journal of marketing, 2013-01, Vol.47 (3/4), p.525-556

2013

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Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter—Hong Kong Importer Relationships

Journal of international marketing (East Lansing, Mich.), 2010-01, Vol.18 (2), p.35-63

2010

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Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity

Journal of business research, 2022-02, Vol.139, p.1218-1230

2022

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Gray Shades of Green: Causes and Consequences of Green Skepticism

When consumers doubt, Watch out! The role of CSR skepticism

Sustainable Export Marketing Strategy Fit and Performance

Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis

Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships

Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

Business model innovation and export performance

Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance

“Greening” the marketing mix: do firms do it and does it pay off?

Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy

Research into environmental marketing management: a bibliographic analysis

Global marketing in business-to-business contexts: Challenges, developments, and opportunities

Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Evaluating the green advertising practices of international firms: a trend analysis

Pathways to Civic Engagement with Big Social Issues: An Integrated Approach

Interpersonal Factors as Drivers of Quality and Performance in Western-Hong Kong Interorganizational Business Relationships

Drivers and outcomes of importer adaptation in international buyer–seller relationships

Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence

Assessing the greenness of environmental advertising claims made by multinational industrial firms

Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter—Hong Kong Importer Relationships

Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity

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