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Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

Journal of marketing, 2011-01, Vol.75 (1), p.16-30

2011

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Psychological Implications of Customer Participation in Co-Production

Journal of marketing, 2003-01, Vol.67 (1), p.14-28

2003

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Driving Profitability by Encouraging Customer Referrals: Who, When, and How

Journal of marketing, 2010-09, Vol.74 (5), p.1-17

2010

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Driving Profitability by Encouraging Customer Referrals: Who, When, and How

Journal of marketing, 2010-09, Vol.74 (5), p.1-17

2010

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Defining, Measuring, and Managing Business Reference Value

Journal of marketing, 2013-01, Vol.77 (1), p.68-86

2013

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A citation and profiling analysis of pricing research from 1980 to 2010

Journal of business research, 2012-07, Vol.65 (7), p.1010-1024

2012

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Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm

Journal of marketing, 2002-04, Vol.66 (2), p.83-101

2002

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How consumers’ use of brand vs attribute information evolves over time

The Journal of consumer marketing, 2014-06, Vol.31 (4), p.290-300

2014

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Measuring and Managing a Salesperson's Future Value to the Firm

Journal of marketing research, 2014-10, Vol.51 (5), p.591-608

2014

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Beyond “halo”: the identification and implications of differential brand effects across global markets

The Journal of consumer marketing, 2014-05, Vol.31 (2), p.133-144

2014

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Special Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-04, Vol.30 (4), p.1180-1182

2021

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Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-09, Vol.30 (9), p.3317-3319

2021

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Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-08, Vol.30 (8), p.2782-2784

2021

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Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-07, Vol.30 (7), p.2338-2340

2021

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Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-06, Vol.30 (6), p.1944-1946

2021

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Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-05, Vol.30 (5), p.1545-1547

2021

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Special Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-03, Vol.30 (3), p.821-823

2021

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Special Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-02, Vol.30 (2), p.606-608

2021

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Special Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-01, Vol.30 (1), p.295-297

2021

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Special Issue: Transformative Marketing and Operations Management

Production and operations management, 2020-12, Vol.29 (12), p.2879-2881

2020

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Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

Journal of marketing, 2011-01, Vol.75 (1), p.16-30

2011

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Linking Brand Equity to Customer Equity

Journal of service research : JSR, 2006-11, Vol.9 (2), p.125-138

2006

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Generalizing What Is Known About Temporal Aggregation and Advertising Carryover

Marketing science (Providence, R.I.), 1995-08, Vol.14 (3_supplement), p.G141-G150

Leone, Robert P.

1995

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Chasing brand value: Fully leveraging brand equity to maximise brand value

The journal of brand management, 2009-01, Vol.16 (4), p.248-263

2009

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Special Issue of Production and Operations Management Special Issue: Transformative Marketing and Operations Management

Production and operations management, 2021-07, Vol.30 (7), p.2338-2340

2021

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Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

Psychological Implications of Customer Participation in Co-Production

Driving Profitability by Encouraging Customer Referrals: Who, When, and How

Driving Profitability by Encouraging Customer Referrals: Who, When, and How

Defining, Measuring, and Managing Business Reference Value

A citation and profiling analysis of pricing research from 1980 to 2010

Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm

How consumers’ use of brand vs attribute information evolves over time

Measuring and Managing a Salesperson's Future Value to the Firm

Beyond “halo”: the identification and implications of differential brand effects across global markets

Special Issue: Transformative Marketing and Operations Management

Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management

Production and Operations Management Call for Papers Special Issue: Transformative Marketing and Operations Management

Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management

Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management

Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management

Special Issue: Transformative Marketing and Operations Management

Special Issue: Transformative Marketing and Operations Management

Special Issue: Transformative Marketing and Operations Management

Special Issue: Transformative Marketing and Operations Management

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

Linking Brand Equity to Customer Equity

Generalizing What Is Known About Temporal Aggregation and Advertising Carryover

Chasing brand value: Fully leveraging brand equity to maximise brand value

Special Issue of Production and Operations Management Special Issue: Transformative Marketing and Operations Management

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