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Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines

Journal of marketing research, 2022-10, Vol.59 (5), p.941-962

2022

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Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity

Journal of marketing, 2023-07, Vol.87 (4), p.636-655

2023

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Managing Churn to Maximize Profits

Marketing science (Providence, R.I.), 2020-09, Vol.39 (5), p.956-973

2020

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Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.690-708

2009

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Bagging and Boosting Classification Trees to Predict Churn

Journal of marketing research, 2006-05, Vol.43 (2), p.276-286

2006

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Unveiling the relationship between the transaction timing, spending and dropout behavior of customers

International journal of research in marketing, 2015-03, Vol.32 (1), p.78-93

2015

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Analytics for Customer Engagement

Journal of service research : JSR, 2010-08, Vol.13 (3), p.341-356

2010

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Dynamics in the international market segmentation of new product growth

International journal of research in marketing, 2012-03, Vol.29 (1), p.81-92

2012

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Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys

International journal of forecasting, 2008-07, Vol.24 (3), p.414-431

2008

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In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Customer needs and solutions, 2018-03, Vol.5 (1-2), p.65-81

2018

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Trimmed bagging

Computational statistics & data analysis, 2007-09, Vol.52 (1), p.362-368

2007

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Consumer sentiment and consumer spending: decomposing the Granger causal relationship in the time domain

Applied economics, 2007-01, Vol.39 (1), p.1-11

2007

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Consumer confidence in Europe: United in diversity?

International journal of research in marketing, 2007-06, Vol.24 (2), p.113-127

2007

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On the predictive content of production surveys: A pan-European study

International journal of forecasting, 2005-04, Vol.21 (2), p.363-375

2005

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Corrigendum to “Consumer confidence in Europe: United in diversity?” [International Research in Marketing 24 (2007) 113–127]

International journal of research in marketing, 2007-12, Vol.24 (4), p.360-360

2007

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Trimmed bagging : Machine learding and robust data mining

Computational statistics & data analysis, 2007, Vol.52 (1), p.362-368

2007

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Bagging and Boosting Classification Trees to Predict Churn

Journal of marketing research, 2006-05, Vol.43 (2), p.1

2006

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Managing Churn to Maximize Profits

SSRN Electronic Journal

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Polymorphisms of the OXTR gene explain why sales professionals love to help customers

Frontiers in behavioral neuroscience, 2013-11, Vol.7, p.171-171

2013

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Batch Mode Active Learning for Individual Treatment Effect Estimation

2020 International Conference on Data Mining Workshops (ICDMW), 2020, p.859-866

2020

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Unveiling the Relationship between the Transaction Timing, Spending and Dropout Behavior of Customers

SSRN Electronic Journal

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Trimmed Bagging

SSRN Electronic Journal

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Dynamics in International Market Segmentation of New Product Growth

SSRN Electronic Journal

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Modeling Within- and Across-Customer Association in Lifetime Value with Copulas

SSRN Electronic Journal

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In Pursuit of Enhanced Customer Retention Management

SSRN Electronic Journal

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Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines

Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity

Managing Churn to Maximize Profits

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes

Bagging and Boosting Classification Trees to Predict Churn

Unveiling the relationship between the transaction timing, spending and dropout behavior of customers

Analytics for Customer Engagement

Dynamics in the international market segmentation of new product growth

Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Trimmed bagging

Consumer sentiment and consumer spending: decomposing the Granger causal relationship in the time domain

Consumer confidence in Europe: United in diversity?

On the predictive content of production surveys: A pan-European study

Corrigendum to “Consumer confidence in Europe: United in diversity?” [International Research in Marketing 24 (2007) 113–127]

Trimmed bagging : Machine learding and robust data mining

Bagging and Boosting Classification Trees to Predict Churn

Managing Churn to Maximize Profits

Polymorphisms of the OXTR gene explain why sales professionals love to help customers

Batch Mode Active Learning for Individual Treatment Effect Estimation

Unveiling the Relationship between the Transaction Timing, Spending and Dropout Behavior of Customers

Trimmed Bagging

Dynamics in International Market Segmentation of New Product Growth

Modeling Within- and Across-Customer Association in Lifetime Value with Copulas

In Pursuit of Enhanced Customer Retention Management

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