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Investigating Factors Affecting Brand Awareness of Virtual Advertising

Journal of sport management, 2009-07, Vol.23 (4), p.511-544

2009

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Reinquiries in Advertising Research

Journal of advertising, 2016-01, Vol.45 (1), p.1-3

2016

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The impact of attributions about life events on perceptions of foreign products: Contrasts in individualism and collectivism

Psychology & marketing, 2007-01, Vol.24 (1), p.41-68

2007

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DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS

Journal of advertising, 2006-04, Vol.35 (1), p.105-122

2006

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The Use of Figures of Speech in Print Ad Headlines

Journal of advertising, 1994-06, Vol.23 (2), p.17-33

Leigh, James H.

1994

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Effects of Customer Gender and Mode of Dress on Service Response Received in Retail Establishments

Journal of marketing channels, 2013-10, Vol.20 (3-4), p.239-259

2013

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Modality Congruence, Multiple Resource Theory and Intermedia Broadcast Comparisons: An Elaboration

Journal of advertising, 1992-06, Vol.21 (2), p.55-62

Leigh, James H.

1992

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Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy

The Journal of consumer marketing, 1992, Vol.9 (1), p.27-38

1992

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Information Processing Differences among Broadcast Media: Review and Suggestions for Research

Journal of advertising, 1991-06, Vol.20 (2), p.71-75

Leigh, James H.

1991

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Symbolic Interactionism: Its Effects on Consumer Behaviour and Implications for Marketing Strategy

The Journal of services marketing, 1992-03, Vol.6 (3), p.5-16

1992

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From the Editors

Journal of current issues and research in advertising, 2010-09, Vol.32 (2), p.i-i

2010

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From the Editors

Journal of current issues and research in advertising, 2010-09, Vol.32 (2), p.i-i

2010

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From the Editors

Journal of current issues and research in advertising, 2009-03, Vol.31 (1), p.i-i

2009

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From the Editors

Journal of current issues and research in advertising, 2009-03, Vol.31 (1), p.i-i

2009

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An Extension of the Bourne Typology of Reference Group Influence on Product-Related Decisions

Journal of business and psychology, 1989-09, Vol.4 (1), p.65-85

Leigh, James H.

1989

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From the Editors

Journal of current issues and research in advertising, 2008-09, Vol.30 (2), p.i-i

2008

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From the Editors

Journal of current issues and research in advertising, 2008-09, Vol.30 (2), p.i-i

2008

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Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements

Journal of advertising, 1987-10, Vol.16 (3), p.3-12

1987

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Effects of Perceived Organizational Factors on Role Stress-Job Attitude Relationships

Journal of management, 1988-03, Vol.14 (1), p.41-58

1988

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A New Approach to Measuring Socially Responsible Consumption Tendencies

Journal of macromarketing, 1988-06, Vol.8 (1), p.5-20

1988

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From the Editors

Journal of current issues and research in advertising, 2007-03, Vol.29 (1), p.i-i

2007

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From the Editors

Journal of current issues and research in advertising, 2007-03, Vol.29 (1), p.i-i

2007

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Recall and Recognition Performance for Umbrella Print Advertisements

Journal of advertising, 1984-01, Vol.13 (4), p.5-30

Leigh, James H.

1984

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Dimensional Relationships of Aided Recall and Recognition

Journal of advertising, 1986-03, Vol.15 (1), p.38-46

1986

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From the trenches to the command post: Perceptual and attitudinal differences among levels in the marketing management hierarchy

Journal of business research, 1985-12, Vol.13 (6), p.511-536

1985

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Investigating Factors Affecting Brand Awareness of Virtual Advertising

Reinquiries in Advertising Research

The impact of attributions about life events on perceptions of foreign products: Contrasts in individualism and collectivism

DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS

The Use of Figures of Speech in Print Ad Headlines

Effects of Customer Gender and Mode of Dress on Service Response Received in Retail Establishments

Modality Congruence, Multiple Resource Theory and Intermedia Broadcast Comparisons: An Elaboration

Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy

Information Processing Differences among Broadcast Media: Review and Suggestions for Research

Symbolic Interactionism: Its Effects on Consumer Behaviour and Implications for Marketing Strategy

From the Editors

From the Editors

From the Editors

From the Editors

An Extension of the Bourne Typology of Reference Group Influence on Product-Related Decisions

From the Editors

From the Editors

Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements

Effects of Perceived Organizational Factors on Role Stress-Job Attitude Relationships

A New Approach to Measuring Socially Responsible Consumption Tendencies

From the Editors

From the Editors

Recall and Recognition Performance for Umbrella Print Advertisements

Dimensional Relationships of Aided Recall and Recognition

From the trenches to the command post: Perceptual and attitudinal differences among levels in the marketing management hierarchy

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