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A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

Industrial marketing management, 2011-08, Vol.40 (6), p.830-837

2011

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Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies

Industrial marketing management, 2019-08, Vol.81, p.115-129

2019

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Lunch meal deals contribution to overconsumption and use of the intervention ladder models to examine stakeholders' potential actions to reduce calorie content

Journal of marketing management, 2023-05, Vol.39 (7-8), p.648-669

2023

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A framework of brand value in B2B markets: The contributing role of functional and emotional components

Industrial marketing management, 2012-01, Vol.41 (1), p.106-114

2012

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Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector

Industrial marketing management, 2016-04, Vol.54, p.25-32

2016

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Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living

Journal of business ethics, 2011-05, Vol.100 (3), p.515-534

2011

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Luxury branding in B2B

Journal of strategic marketing, 2024-04, Vol.32 (3), p.289-303

2024

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Beyond exit and voice: developing an integrated taxonomy of consumer complaining behaviour

European journal of marketing, 2017-01, Vol.51 (5/6), p.1109-1128

2017

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Brands: Just for consumers? Introduction to the special issue on B2B branding

Industrial marketing management, 2011-10, Vol.40 (7), p.1060-1062

2011

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Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time

Industrial marketing management, 2012-02, Vol.41 (2), p.319-332

2012

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Learning to Build a Supply Network: An Exploration of Dynamic Business Models

Journal of management studies, 2008-06, Vol.45 (4), p.774-799

2008

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Comments on “Applying a network level in environmental impact assessments”

Journal of business research, 2012-02, Vol.65 (2), p.256-257

Leek, Sheena

2012

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Situational determinants of fish consumption

British food journal (1966), 2000-02, Vol.102 (1), p.18-39

2000

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The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship

Industrial marketing management, 2010-04, Vol.39 (3), p.400-412

2010

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Entering and developing a service network

The Journal of services marketing, 2011-01, Vol.25 (1), p.58-67

2011

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Network pictures: Building an holistic representation of a dyadic business-to-business relationship

Industrial marketing management, 2009-08, Vol.38 (6), p.599-607

2009

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Shared learning in supply networks: evidence from an emerging market supply network

European journal of marketing, 2012-11, Vol.46 (11/12), p.1743-1762

2012

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Managing routine food choices in UK families: The role of convenience consumption

Appetite, 2006-11, Vol.47 (3), p.372-383

2006

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Consumer confusion and front of pack (FoP) nutritional labels

Journal of customer behaviour, 2015-05, Vol.14 (1), p.49-61

2015

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How is information technology affecting business relationships? Results from a UK survey

Industrial marketing management, 2003-02, Vol.32 (2), p.119-126

2003

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Consumer confusion in the Chinese personal computer market

The journal of product & brand management, 2006-01, Vol.15 (3), p.184-193

2006

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Ready meals' and dinner meal deals' contribution to overconsumption: Using social marketing and the intervention ladder models to examine actions

Responsible Marketing for Well-being and Society, 2024, Vol.1, p.260-282

1, 2024

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Business relationships the Morrissey way

British food journal (1966), 2008-01, Vol.110 (1), p.128-143

2008

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Consumer confusion in the Thai mobile phone market

Journal of consumer behaviour, 2006-11, Vol.5 (6), p.518-532

2006

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Classifying relationships across cultures as successful and problematic: Theoretical perspectives and managerial implications

Industrial marketing management, 2006-10, Vol.35 (7), p.892-900

2006

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A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies

Lunch meal deals contribution to overconsumption and use of the intervention ladder models to examine stakeholders' potential actions to reduce calorie content

A framework of brand value in B2B markets: The contributing role of functional and emotional components

Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector

Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living

Luxury branding in B2B

Beyond exit and voice: developing an integrated taxonomy of consumer complaining behaviour

Brands: Just for consumers? Introduction to the special issue on B2B branding

Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time

Learning to Build a Supply Network: An Exploration of Dynamic Business Models

Comments on “Applying a network level in environmental impact assessments”

Situational determinants of fish consumption

The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship

Entering and developing a service network

Network pictures: Building an holistic representation of a dyadic business-to-business relationship

Shared learning in supply networks: evidence from an emerging market supply network

Managing routine food choices in UK families: The role of convenience consumption

Consumer confusion and front of pack (FoP) nutritional labels

How is information technology affecting business relationships? Results from a UK survey

Consumer confusion in the Chinese personal computer market

Ready meals' and dinner meal deals' contribution to overconsumption: Using social marketing and the intervention ladder models to examine actions

Business relationships the Morrissey way

Consumer confusion in the Thai mobile phone market

Classifying relationships across cultures as successful and problematic: Theoretical perspectives and managerial implications

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