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Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives

Public relations review, 2022-06, Vol.48 (2), p.102180-102180, Article 102180

2022

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Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior

Journal of consumer behaviour, 2023-05, Vol.22 (3), p.701-720

2023

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Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts

Journal of research in interactive marketing, 2023-11, Vol.17 (6), p.882-900

2023

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Sharing pro-marijuana messaging on social media: The moderating role of legislation

Journal of American college health, 2022-11, Vol.70 (8), p.2318-2326

2022

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Prevalence and molecular characterization of Cryptosporidium and Giardia in pre-weaned native calves in the Republic of Korea

Parasitology research (1987), 2019-12, Vol.118 (12), p.3509-3517

2019

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Media Psychophysiology and Strategic Communications: A Scientific Paradigm for Advancing Theory and Research Grounded in Evolutionary Psychology

International journal of strategic communication, 2023-05, Vol.17 (3), p.181-198

2023

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Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising

International journal of mobile communications, 2018, Vol.16 (6), p.697

2018

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Becoming a Parent of a Child with Special Needs: Perspectives from Korean Mothers Living in the United States

International journal of disability, development, and education, 2016-11, Vol.63 (6), p.593-607

2016

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Learning to Live With Ambiguity: Rethinking Ambiguous Loss for Mothers of Children With Disabilities

SAGE Open, 2022-04, Vol.12 (2), p.215824402210950

2022

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The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites

Journal of business research, 2018-02, Vol.83, p.202-214

2018

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Identification of zoonotic Giardia duodenalis in Korean native calves with normal feces

Parasitology research (1987), 2018-06, Vol.117 (6), p.1969-1973

2018

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The role of interdependent self-value and opinion climate in promoting online discussion

Computers in human behavior, 2020-02, Vol.103, p.226-235

2020

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Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities

Journal of travel & tourism marketing, 2024-01, Vol.41 (1), p.128-141

2024

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The complex attribution process of CSR motives

Public relations review, 2012-03, Vol.38 (1), p.168-170

2012

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Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers' Social Purpose Communication Strategy

Journal of current issues and research in advertising, 2024-01, Vol.45 (1), p.88-111

2024

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Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter

International journal of advertising, 2022-08, Vol.41 (6), p.1095-1120

2022

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Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media

International journal of advertising, 2024-02, p.1-26

2024

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Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence

Journal of marketing communications, 2023-10, p.1-17

2023

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Gender differences in arousal priming effects on humor advertising

International journal of advertising, 2019-04, Vol.38 (3), p.383-404

2019

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Nelonemdaz for Patients With Acute Ischemic Stroke Undergoing Endovascular Reperfusion Therapy: A Randomized Phase II Trial

Stroke (1970), 2022-11, Vol.53 (11), p.3250-3259

2022

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“To Be the Best Teacher Possible”: Stories of Teachers of Color with Disabilities

The New educator, 2023-10, Vol.19 (4), p.289-306

2023

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Consumer Response to Virtual CSR Experiences

Journal of current issues and research in advertising, 2021-01, Vol.42 (1), p.102-122

2021

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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market

International journal of advertising, 2019-01, Vol.38 (1), p.116-138

2019

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The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness

Environmental communication, 2019-02, Vol.13 (2), p.239-254

2019

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How perceived characteristics and personality shape the value of advertising on Snapchat: A mixed method study

Journal of digital & social media marketing, 2023, Vol.10 (3), p.270

2023

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Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives

Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior

Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts

Sharing pro-marijuana messaging on social media: The moderating role of legislation

Prevalence and molecular characterization of Cryptosporidium and Giardia in pre-weaned native calves in the Republic of Korea

Media Psychophysiology and Strategic Communications: A Scientific Paradigm for Advancing Theory and Research Grounded in Evolutionary Psychology

Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising

Becoming a Parent of a Child with Special Needs: Perspectives from Korean Mothers Living in the United States

Learning to Live With Ambiguity: Rethinking Ambiguous Loss for Mothers of Children With Disabilities

The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites

Identification of zoonotic Giardia duodenalis in Korean native calves with normal feces

The role of interdependent self-value and opinion climate in promoting online discussion

Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities

The complex attribution process of CSR motives

Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers' Social Purpose Communication Strategy

Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter

Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media

Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence

Gender differences in arousal priming effects on humor advertising

Nelonemdaz for Patients With Acute Ischemic Stroke Undergoing Endovascular Reperfusion Therapy: A Randomized Phase II Trial

“To Be the Best Teacher Possible”: Stories of Teachers of Color with Disabilities

Consumer Response to Virtual CSR Experiences

Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market

The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness

How perceived characteristics and personality shape the value of advertising on Snapchat: A mixed method study

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